Startup from the Noto Peninsula Partners with Major Ishikawa Pharmacy. Full Launch of Youth-Led Noto Reconstruction Project "RevRiv"
Mutubi, a Noto-based startup, partnered with Granpharma to launch 'RevRiv', a reconstruction project driven by young people to solve local issues in Noto through collaboration with local pharmacies.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 01:05
- 🔍 Collected: April 1, 2026 at 01:06 (1 min after Published)
- 🤖 AI Analyzed: April 22, 2026 at 09:31 (512h 25m after Collected)
Mutubi, Inc. (Headquarters: Kanazawa City, Ishikawa Prefecture; Representative: Airi Kato), which operates under the philosophy of 'improving disaster-stricken and non-stricken areas,' has formed a partnership with Granpharma, Inc. (Headquarters: Kanazawa City, Ishikawa Prefecture; Representative: Gosuke Shibata), which operates the dispensing pharmacy 'Aozora Pharmacy' within Ishikawa Prefecture.
Mutubi was founded 4 months after the Noto Peninsula earthquake with the aim of creating businesses that contribute to reconstruction. To date, the company has been working on cultivating 'reconstruction personnel' targeting young people who visited as volunteers and university students interested in disaster prevention and regional revitalization. By partnering with Granpharma, Inc., which has supported community healthcare through rapid prescription acceptance immediately after the earthquake, we aim to maximize our impact toward solving challenges in the Noto region.
Youth "Reversing the Flow" to Noto, Which Continues to Face Population Drain: "RevRiv"
RevRiv = Reverse of Rivers
RevRiv is a young creator group in the disaster recovery and prevention field produced by Mutubi. It consists of high school to university students who voluntarily visited Noto for volunteering and disaster studies.
Support for Resident Members and Implementation of Training Camp Programs
Some members have taken a leave of absence from university to live in Noto for 6 months to a year. They are promoting field-rooted projects, such as addressing the challenges faced by local businesses and developing content related to disaster prevention and disaster transmission. This winter, we will hold a joint training camp themed "Solving regional issues starting from the pharmacy." We are holding repeated discussions with pharmacy staff and local organizations about issues such as educational environment challenges, lack of tourism content, and securing specialized personnel, and we are moving forward with plans for new businesses.
Mutubi was founded 4 months after the Noto Peninsula earthquake with the aim of creating businesses that contribute to reconstruction. To date, the company has been working on cultivating 'reconstruction personnel' targeting young people who visited as volunteers and university students interested in disaster prevention and regional revitalization. By partnering with Granpharma, Inc., which has supported community healthcare through rapid prescription acceptance immediately after the earthquake, we aim to maximize our impact toward solving challenges in the Noto region.
Youth "Reversing the Flow" to Noto, Which Continues to Face Population Drain: "RevRiv"
RevRiv = Reverse of Rivers
RevRiv is a young creator group in the disaster recovery and prevention field produced by Mutubi. It consists of high school to university students who voluntarily visited Noto for volunteering and disaster studies.
Support for Resident Members and Implementation of Training Camp Programs
Some members have taken a leave of absence from university to live in Noto for 6 months to a year. They are promoting field-rooted projects, such as addressing the challenges faced by local businesses and developing content related to disaster prevention and disaster transmission. This winter, we will hold a joint training camp themed "Solving regional issues starting from the pharmacy." We are holding repeated discussions with pharmacy staff and local organizations about issues such as educational environment challenges, lack of tourism content, and securing specialized personnel, and we are moving forward with plans for new businesses.