First Rebranding Wave of 'whomee' Produced by Shinobu Igari: New Proposal Starting with Base Makeup, 4 Items Launched Sequentially from August 21, 2026

Key facts

  • First Rebranding Wave of 'whomee' Produced by Shinobu Igari: New Proposal Starting with Base Makeup, 4 Items Launched Sequentially from August 21, 2026
  • WinC Inc., a consolidated subsidiary of MUSCAT GROUP, will launch four base makeup items from its cosmetic brand 'whomee' produced by makeup artist Shinobu Igari, starting August 21, 2026, as the first phase of rebranding. The new products include 'Smooth Skin Base', 'Illuminate Kira Base', and 'Milk Foundation' launching on August 21, and 'Kira Base Oil' launching on October 1, 2026. A pop-up store will be held in Harajuku, Tokyo from August 21 to 27.
  • Source: PR Times
  • Date: June 3, 2026

Direct answer

WinC Inc., a consolidated subsidiary of MUSCAT GROUP, will launch four base makeup items from its cosmetic brand 'whomee' produced by makeup artist Shinobu Igari, starting August 21, 2026, as the first phase of rebranding. The new products include 'Smooth Skin Base', 'Illuminate Kira Base', and 'Milk Foundation' launching on August 21, and 'Kira Base Oil' launching on October 1, 2026. A pop-up store will be held in Harajuku, Tokyo from August 21 to 27.

Citation
First Rebranding Wave of 'whomee' Produced by Shinobu Igari: New Proposal Starting with Base Makeup, 4 Items Launched Sequentially from August 21, 2026 (June 3, 2026), PR Times
Source
PR Times
Date
June 3, 2026
WinC Inc., a consolidated subsidiary of MUSCAT GROUP, will launch four base makeup items from its cosmetic brand 'whomee' produced by makeup artist Shinobu Igari, starting August 21, 2026, as the first phase of rebranding. The new products include 'Smooth Skin Base', 'Illuminate Kira Base', and 'Milk Foundation' launching on August 21, and 'Kira Base Oil' launching on October 1, 2026. A pop-up store will be held in Harajuku, Tokyo from August 21 to 27.
新製品NQ 0/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 3, 2026 at 11:00
  • 🔍 Collected: June 3, 2026 at 11:25 (25 min after Published)
  • 🤖 AI Analyzed: June 6, 2026 at 23:50 (84h 25m after Collected)
WinC Inc. (Representative Director: Momoka Ogihara, Location: Shibuya-ku, Tokyo), a consolidated subsidiary of MUSCAT GROUP (Headquarters: Shibuya-ku, Tokyo, Representative Director: Ryo Okubo, Securities Code: 195A) with the mission 'WinK TO COMMUNITY' to create exciting products and services, will launch base makeup items from its cosmetic brand 'whomee' starting Friday, August 21, 2026. The new base makeup items proposed by the reborn whomee embody 'makeup to create one's own feelings and attitude for the day.' Rather than simply covering up skin concerns, they aim to naturally bring out an individual's unique impression and mood through the balance of light and color. Concealing green to give the entire skin a uniform impression. SMOOTH SKIN BASE SPF50+ / PA++++ Content: 30g Color: 1 color (B01) Release Date: August 21, 2026 Manufacturer's Suggested Retail Price: 2,700 yen (3,297 yen including tax) Features: 'Blur Mint*1', which conceals a low-saturation bluish-green, naturally blurs pores and uneven color while creating a transparent, glossy skin finish. It covers not only pore texture but also the shadows at their openings, pursuing physical smoothness and color balance. Usage: Take a large pearl-sized amount of Smooth Skin Base on the back of your hand, spread it with your fingertips in a circular motion to blend. Then apply to forehead, nose bridge, cheeks, chin, etc., and gently spread from the outside inward. *1 whomee's original color design that naturally blends skin noise. A little freedom from makeup conventions. Highlighter *before* foundation. ILLUMINATE KIRA BASE Content: 3.8g Colors: 2 colors (G01, P01) Release Date: August 21, 2026 Manufacturer's Suggested Retail Price: 1,900 yen (2,090 yen including tax) Features: A texture that is neither powder nor cream, with a clinging feel. Soft yet unyielding, with a hug-like adhesion. By layering foundation over it, a blurred glow is achieved, a new approach to highlighter proposed by whomee. The hidden highlighter emits surprisingly natural light, enhancing the beauty of the bone structure and freely liberating individuality and expression. Usage: Take the product by swirling your fingertip 2-3 times. Then apply to areas where you want to gather light, such as the forehead, nose bridge, cheekbones, and chin, and gently tap with your fingertip to blend. G01: Emits sophisticated light. 'Kira Gold' A subtle, effortless shine for a healthy, glossy complexion. P01: Infuses translucent flush. 'Kira Pink' A soft glow with a sense of blood flow for a warm, glossy complexion. Can also be used as a base for blush. For a natural, glossy complexion that feels like an extension of bare skin. MILK FOUNDATION SPF27 PA++ Content: 27ml Colors: 3 colors (Blossom, Meadow, Honey) Release Date: August 21, 2026 Manufacturer's Suggested Retail Price: 2,900 yen (3,190 yen including tax) Features: A new base makeup concept reached by whomee after years of questioning the essence of beauty. A non-chemical formula*2 foundation that gently melts into the skin like milk. With a thin, lightweight texture, it softly blends uneven color and leads to a natural, glossy complexion that feels like an extension of bare skin. Contains ceramide*3 and rosemary leaf extract*4 for a moist, lightweight finish. Usage: Pump 2-3 times and spread from the center of the face outward. Carefully applying around the lips makes the contours look cleaner. *Note: Apply thinly around the eyes. *2 No UV absorbers *3 Moisturizing ingredient *4 Sebum control ingredient BLOSSOM: A soft pink-beige that creates a fluffy, flushed look*5. MEADOW: A soft green-beige that naturally blends redness noise*5. *5 Due to makeup effect HONEY: A smooth honey-beige that naturally blends into the skin. The first drop for skin that flows in the wind. KIRA BASE OIL Content: 25ml Release Date: October 1, 2026 Manufacturer's Suggested Retail Price: 3,500 yen (3,850 yen including tax) The popular 'Oil Serum' from the whomee skincare line has been renewed as a pre-base makeup introduction beauty oil. It's about smoothing the small noise left on the skin, the first step to enjoying base makeup more freely. The fresh, lightweight watery oil quickly blends into the skin, preparing it to freely reflect light and color, drawing out natural radiance and leading to a beautiful finish. Sales Locations: Pop-up store, official online store, select variety shops (Official website is under preparation). ■Pop-up Store Details Event Name: whomee POP UP STORE Period: Friday, August 21, 2026 – Thursday, August 27, 2026 *Pre-registration required for Friday, August 21 only Venue: SIX GALLERY HARAJUKU (25 seconds from Meiji-jingumae Station) Address: 6-32-1 Jingumae, Shibuya-ku, Tokyo Business Hours: Weekdays 11:00-19:00, Weekends/Holidays 10:00-19:00 *Last day hours 11:00-18:00 (Last entry 17:30) ■Profile of Shinobu Igari A popular artist who handles makeup for magazines and advertisements, and is widely active as a cosmetics development director and makeup instructor. A hit-maker who creates fashionable faces with matching techniques and unique ideas, sparking trend after trend. Domestically and internationally with the hashtag '#igarimakeup', she is supported by many actresses and models. ■About WinC Inc. WinC Inc. is a company that creates exciting products and services with the mission 'WinK TO COMMUNITY'. Through the planning and development of diverse products that complement daily lifestyles, including its main brand MiiS, it delivers exciting moments to people. Leveraging know-how in SNS/community management and marketing, it creates new relationships between brands and users. [Company Overview] Company Name: WinC Inc. Location: 20F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Representative: Momoka Ogihara, Representative Director Business: Development and provision of various brands and services URL: https://winc.inc/

FAQ

Where can I buy the new whomee products?

They will be available at the pop-up store, official online store, and select variety shops.

Where is the pop-up store located?

At SIX GALLERY HARAJUKU in Jingumae, Shibuya-ku, Tokyo.

What does Shinobu Igari do?

She works as a makeup artist for magazines and ads, a cosmetics development director, and a makeup instructor.

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