Mannoya Co., Ltd., operator of "Yakiniku Mannoya," shares case study on integrating customer reviews to improve store sales

mov Inc. (CEO: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov) is pleased to introduce a case study on how Mannoya Co., Ltd. (CEO: Kazunari Mannoya, Headquarters: Osaka-shi, Osaka) has utilized the customer review integration platform "Kutikomi Com" for store operations and marketing initiatives.

Background of Implementation

Founded in 1997, Mannoya Co., Ltd. is a "meat specialist" that operates restaurants such as yakiniku, shabu-shabu, and izakaya, as well as butcher shops, based in Tennoji-ku, Osaka.

With the increase in inbound tourism, they recognized the need to strengthen their presence on Google Maps and customer reviews, which had previously been centered on gourmet sites. However, manually updating information for each store and each platform had become a significant burden on the head office's management resources.

The deciding factor in adopting "Kutikomi Com" was its ability to significantly reduce the time previously spent on each platform by managing multiple platforms collectively.

Comments from Personnel in Charge

Kanno Isao, Managing Director

Customer reviews, written by customers about their immediate impressions, provide a realistic view of the on-site situation when 100 or 200 reviews accumulate. We can now visualize trends for each store, and even without external costs for store research, we can capture customer voices more realistically than before.

Stores that steadily accumulate reviews and respond to them are seeing increased sales, a difference that has become apparent even in store manager meetings. Now, when a proposal for sales promotion is submitted, "whether the store is accumulating Google reviews" has become a decision criterion, indicating that the focus on customer reviews has become ingrained in the organization.

Supported by customer success assistance, we plan to strengthen initiatives that combine inbound tourism promotion and customer reviews in the future.

You can find more details in the interview article.

→ https://kutikomi.com/case/restaurant/mannoya/

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Companies Implementing "Kutikomi Com"

Company Name: Mannoya Co., Ltd. Representative: Kazunari Mannoya, Representative Director Location: 21-40 Kokubucho, Tennoji-ku, Osaka-shi, Osaka 543-0044 Established: September 1997 Business Activities: Wholesale and retail of meat, online retail, restaurant management (yakiniku, shabu-shabu, meat izakaya), meat cutting and cooking technique training, restaurant production HP: https://www.mannoya.com/

"Kutikomi Com" Operating Company

Company Name: mov Inc. (Corporate Site)

Representative: Makoto Watanabe, Representative Director

Location: Shibuya Property Tower 10F, 1-32-12 Higashi, Shibuya-ku, Tokyo

Established: September 2015

Business Activities:

- Operation of "Kutikomi Com," a unified customer acquisition platform for stores

- Operation of "Hato Labo," one of the largest inbound business media outlets in the industry

- Operation of "Hato Labo Solution Store," a request-for-information site specializing in inbound measures

Inquiries Regarding This Release

pr@mov.am

What is "Kutikomi Com"? Turning review sites into sales "more"

"Kutikomi Com" is a "unified customer acquisition platform for stores" that transforms domestic and international review sites into sales "more." It supports store improvements utilizing review analysis data, increasing customer acquisition from Google Maps and review sites, and reducing the workload of updating store information across multiple review sites. It also integrates with inbound-focused sites, supporting multilingual store information management and review analysis, as well as inbound MEO (Map Engine Optimization) measures.

It is widely used across various industries, not only by restaurants, commercial facilities, and retailers but also in collaboration with local governments.

<Feature 1 of Kutikomi Com>

Integrates with 32 sites, including company websites! Unified management of store information, menus, products, and posts

"Kutikomi Com" can integrate with 32 domestic and international sites, including company websites and Google Maps. By updating store hours, menu information, and other data as master data, you can collectively update store information and posts on each site, reducing workload and utilizing it for customer acquisition strategies.

<Feature 2 of Kutikomi Com>

Unified review management! AI supports analysis and responses

By analyzing and scoring aggregated reviews and surveys with AI, you can quantitatively analyze customer feedback, which is difficult to analyze, along various axes, and use it for management decisions and store improvements. AI also supports review responses, enabling smooth communication with customers.

<Feature 3 of Kutikomi Com>

Inbound対応も!MEO measures leveraging the latest information and know-how

"Kutikomi Com" allows for unified management and operation of Google Maps, Dianping, other overseas sites, and store search pages on company websites, which are important for inbound measures. Furthermore, mov, the provider of "Kutikomi Com," operates "Hato Labo," one of the largest inbound business media outlets in the industry, and supports MEO measures by leveraging its extensive knowledge and know-how.

Learn more about Kutikomi Com

What is "Hato Labo," one of the largest inbound business media outlets in the industry?

"Hato Labo" is one of the largest inbound business media outlets in the industry, delivering daily news and data on inbound tourism to inbound and inbound marketing professionals. It delivers various data related to inbound tourism, such as the number of foreign visitors by nationality and route information for entry and exit, as well as inbound situations by prefecture. Simultaneously, it publishes articles on "government policies and trends," "information on subsidies for inbound tourism," and "know-how for inbound measures" through daily news.