[SHIMOKITA CINEMA PARK] Fragrance brand 'AGNI' and 'WOWOW Department Store' confirmed! New programs including collaborations with SAMANSA and SCRE:EN announced!

MotionGallery Inc. (Headquarters: Setagaya-ku, Tokyo / CEO: Takeshi Otaka), operator of one of Japan's largest crowdfunding platforms, will host 'SHIMOKITA CINEMA PARK 2026' for two days on May 5th (Tue) and 6th (Wed), 2026, in collaboration with Sampousha, which operates the cultural spot 'BONUS TRACK' in Shimokitazawa.

This event is a two-day cultural festival that goes beyond the experience of 'watching' films, connecting the culture, food, and people surrounding cinema in one place. As a venue to meet fellow 'movie lovers,' it offers a variety of content including 8mm film workshops, booths selling movie-related goods by diverse creators, screening programs, and talk sessions.

Official Website: https://shimokita-cinema-park.studio.site/

Toward an Era of 'Experiencing' Cinema — A New Movement Born in Shimokitazawa
In recent years, just as MOTION GALLERY has seen significant support for mini-theaters, there is a growing re-evaluation of the act of 'watching' films alongside the revival of mini-theaters and film festivals. While concerns have been raised that the spread of social media and digital streaming could jeopardize the existence of movie theaters, it is also creating a movement to expand the film experience outside the screen. Interest in the 'culture that connects movies and daily life'—such as food inspired by movies, dialogues about cinema, and dedication to movie merchandise—is rapidly increasing, especially among the younger generation.

Additional Announcements!

BOOTH
Booths featuring shops and creators that color movie culture will be present. Books, goods, art, and various other movie-related items will be on display. In addition to the 15 booths previously announced, two new booths have been confirmed!

'AGNI' Creating Fragrance Through Culture
Shop Items: Incense, incense holders, matches
A fragrance brand that creates scents through cultures such as movies and music. They offer MOVIE INCENSE, where you can enjoy scents inspired by cinematic works. Under the theme of CULTURAL EXPLORATION, they intentionally distance themselves from a digital society overflowing with products and information, creating opportunities to touch cinematic works and the various cultures and values surrounding them through the analog expression of fragrance.

'WOWOW Department Store' for Adults Who Enjoy Life
Shop Items: Apparel, sundries, beverages
'WOWOW Department Store' is a 'department store for adults who enjoy life.' Transforming the emotions felt through the screen—movies, sports, music, drama—into something you can touch. They offer official goods and exclusive collaboration items. It is an online store where you can incorporate the lingering impressions of entertainment into your daily life as physical objects after enjoying them on screen.

FLEA MARKET
A vintage clothing flea market themed around movies will also be held at SHIMOKITA CINEMA PARK!
A place where even more people can enjoy the connection between fashion and cinema!

Introducing the Exhibitors:

MOMONE
'Wear a Masterpiece.' Fashion Flea Market
'Movies & Vintage Treasures.' Featuring 70s-90s movie tees, street archives, and fashion influenced by Britpop and Hip-Hop culture. The concept is clothing that evokes movies, music, and art. A place where falling for a style becomes a trigger to watch that movie, and the connection between fashion and cinema helps you discover who you want to be.

Chihiro
'The textbook for fashion was cinema.'
Participating as a movie and fashion enthusiast. Many who love both have likely been inspired or influenced by the fashion in the world of movies. Looking forward to talking with everyone on the day of the event.

Misa
'A fitting room for life. Wear the continuation in daily life.'
Since I was young, I've often thought about what if I had acted differently, or what it would be like to live someone else's life. While I can't try other lives, I feel I can experience them in movies. For me, movies are a fitting room where I can try a bit of another life. At the booth, I will display clothes and goods that allow you to feel the lingering excitement or continuation of a movie in your daily life.

CINEMA GACHA
One of the largest in Japan
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