midreb Inc. Certified as Official TikTok Shop Partner "TSP" and "TAP" in First Fiscal Year

"Reigniting forgotten value." midreb Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yutaka Kobayashi; hereinafter "midreb"), founded in September 2025, is pleased to announce its certification as an official TikTok Shop Partner (TSP) and TikTok Shop Affiliate Partner (TAP), official partners of "TikTok Shop," merely three months after the release of its dormant inventory promotion support service "storeb." This double certification was achieved in just three months since the full-scale launch of the service in January 2026, and in the eighth month of the company's founding. This completes a system that provides comprehensive support from strategy, operation, to creator collaboration as a platform-certified specialist organization.

■ **Strengthening of Support System with Double TSP/TAP Certification**

Since its establishment, midreb has been practicing "redefining potential value" utilizing TikTok Shop through its dormant inventory promotion support service "storeb." With this certification, highly advanced support leveraging the following strengths becomes possible:

**Team highly knowledgeable in platform characteristics**

Led by Representative Kobayashi, our distribution personnel consist of members who are deeply familiar with "recommendation functions and the power of community." We not only clear the screening standards but also possess the expertise to build "selling mechanisms" at a practical level with high reproducibility.

**Overwhelming on-site execution capabilities and track record with "storeb"**

Since its establishment, through its dormant inventory promotion support service "storeb," midreb has been practicing "restarting buried value" utilizing TikTok Shop. We have accumulated solid achievements through a "comprehensive support system" from planning to execution, including LIVE streaming and video production, not just strategic planning.

**Close collaboration with other partners and creators**

midreb can support clients by leveraging a wide network with other TSP, TAP, and MCNs, as well as EC support companies, SaaS, major logistics companies, and major EC platforms. Our ability to respond to any challenge was highly evaluated.

**High business understanding across diverse industries**

midreb possesses high End-to-End expertise not only in TikTok and EC but also in logistics, systems, and marketing. Our broad knowledge base, enabling us to accurately grasp clients' challenges and goals and propose optimal strategies, was highly evaluated.

By combining these strengths, midreb transcends the mere framework of "operation agency" and becomes a unique partner that redefines the potential value of brands and "reboots" them to the market via the shortest route. Despite being only 8 months old, with this agility and expertise as our weapon, we will create unprecedented excitement and solid sales results with our clients in the new arena of TikTok Shop.

■ **midreb's "TikTok Shop Integrated Support Service"**

Based on the official TSP and TAP certifications, we provide the following solutions that directly support the maximization of brand sales:

**【Consulting】Feasibility check before TikTok Shop introduction**

**Current Status Investigation**

For large companies, we comprehensively investigate the selection of responsible departments and current challenges during new channel expansion from the perspectives of logistics, systems, and marketing.

**Strategy Formulation**

We formulate optimal strategies for starting TikTok Shop based on the company's existing resources. We visualize the ideal state and concrete actions.

**【Shop Operation】Store management to create a "selling rhythm"**

**Full Support for Opening/Setting Up**

We ensure early completion of the screening process and initial settings, preventing loss of sales opportunities.

**Account Operation Agency**

We design posts optimized for TikTok's recommendation system, maximizing organic traffic.

**【Content Production】Creatives that encourage "discovery" and lead to "purchase"**

**Mass Production of "Sellable" Vertical Videos**

We pursue video creatives that make users desire products and produce data-driven videos that stimulate purchasing intent.

**LIVE Streaming (Shopping LIVE) Operation**

We can handle everything from training in-house LIVE creators, assigning external LIVE creators, direction, scriptwriting, to on-day operation. We pursue "LIVE commerce-specific staging" that converts viewer enthusiasm into purchases.

**【Affiliate/Advertising】Mechanism to spread "enthusiasm" (TAP Certified)**

**Creator Matching**

We accurately assign the optimal TikTok creators who can genuinely tell the product's story from our unique network.

**Performance-based Model Construction**

With TAP certification, we strategically control affiliate sales through creators, managing risk.