June 3, 2026
Metamars, operator of the TikTok Shop-certified brand 'metamoon' (HQ: Shibuya, Tokyo; CEO: Anna Hoshikawa), has announced a new business partnership with NAC, the talent agency home to popular top influencer 'Prince Koya.'
By combining the massive fan base of top streamers with the live commerce opportunities offered by TikTok Shop, the two companies aim to strengthen and expand the 'stream-to-buy' experience. Additionally, Metamars will sponsor 'Liver Dream Festival,' a major event hosted by NAC.
【Partnership Highlights】 The alliance integrates NAC’s creator production capabilities with Metamars’ live commerce infrastructure. This marks Prince Koya’s first official collaboration with a TikTok Affiliate Partner (TAP) like Metamars, representing a symbolic milestone for the live commerce industry.
【Key Initiatives】 1. Collaborative operation of live commerce businesses on TikTok Shop. 2. Support for the expansion of the creator economy.
【About 'Liver Dream Festival'】 A hybrid live event featuring approximately 60 top streamers. By combining offline venues with simultaneous TikTok LIVE broadcasts, the event has achieved significant results, including 500,000 total reach and 32,000 units sold.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Products / services: metamoon / TikTok Shop