Metamars Secures Funding from TAKARA Group and Uniontech
Metamars, operator of the 'metamoon' live commerce brand, has secured funding from TAKARA Group and Uniontech to accelerate its business growth. The funds will be used to scale the creator network and enhance its AI-powered EC operations tool, 'MetaSolar.' The company, which continues to see rapid growth with monthly GMV surpassing 500 million yen in May 2026, plans to hold an anniversary event on June 2nd in Ginza.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 03:41
- 🔍 Collected: May 26, 2026 at 19:01
- 🤖 AI Analyzed: May 26, 2026 at 19:02 (1 min after Collected)
Metamars (CEO: Anna Hoshikawa) has announced that it has successfully secured funding from TAKARA Group and Uniontech. The amount of funding and equity stake remain undisclosed.
Following a strong performance in the Japanese market for the 'metamoon' brand throughout fiscal year 2025, the company has raised these funds to further accelerate its growth. Additionally, the company announced that it will host an anniversary event on Tuesday, June 2nd, in Ginza. The monthly GMV for services operated and supported by metamoon exceeded 400 million yen in April 2026 and surpassed 500 million yen in May, demonstrating continued rapid growth.
■ About the Funding from TAKARA Group and Uniontech
The Potential of Live Commerce Proven by FY2025 Results
Metamars has been active as an official certified partner of TikTok Shop since its full-scale entry into the Japanese market. Throughout FY2025, the company established a business model that provides one-stop support for creator management, live streaming, and EC operations. This track record and growth potential have been recognized through this investment from TAKARA Group and Uniontech.
As the Japanese live commerce market experiences a phase of rapid expansion, similar to trends in China and Southeast Asia, Metamars intends to use these funds to solidify its position as a market leader.
Strategic Use of Funds:
- Expansion of Creator Network: Investing in the discovery and training of new creators and talent to significantly increase the number of metamoon's live commerce performers.
- Strengthening Technology and Data Infrastructure: Accelerating the development of content optimization and sales analysis tools powered by AI to maximize creator performance.
- Expansion of New Partnerships: Actively promoting strategic alliances with other industries.
- Diversification of Business Areas: Strengthening expansion into multiple live commerce platforms while maintaining TikTok Shop as the main platform.
■ About Uniontech
Uniontech is a Tokyo-based technology and investment firm specializing in cross-border digital business between Japan and China. The company has a proven track record in electronic commerce data analysis, enterprise SaaS tools, and AI solutions, and operates the SPACE 9 Tokyo cross-border accelerator.
The investment in Metamars was driven by the high level of maturity of the proprietary AI-powered growth engine for EC, 'MetaSolar.' This system, designed for TikTok Shop partners, integrates product management, AI-powered post-live streaming reviews, and TikTok Open API connectivity, managing the entire process from product listing to sales data analysis digitally. Its ability to automatically generate review reports and action lists after live streams has been recognized as a 'market-proven Japanese EC operating system.'
Moving forward, Uniontech's AI and data technology will be integrated into Metamars' operational foundation to jointly build next-generation live commerce solutions.
■ Anniversary Event
June 2nd (Tue), Ginza City Club Tokyo: TikTok Shop-related companies and top streamers to gather.
Metamars will host an anniversary event in Ginza on June 2nd, 2026. Approximately 80 participants, including top streamers in the EC sector and partner companies connected through TikTok Shop, will attend the event to hear about the company's future business strategies, including the funding from TAKARA Group and Uniontech.
■ Future Outlook
Metamars plans to use this funding as a new starting point to further advance its live commerce business.
Following a strong performance in the Japanese market for the 'metamoon' brand throughout fiscal year 2025, the company has raised these funds to further accelerate its growth. Additionally, the company announced that it will host an anniversary event on Tuesday, June 2nd, in Ginza. The monthly GMV for services operated and supported by metamoon exceeded 400 million yen in April 2026 and surpassed 500 million yen in May, demonstrating continued rapid growth.
■ About the Funding from TAKARA Group and Uniontech
The Potential of Live Commerce Proven by FY2025 Results
Metamars has been active as an official certified partner of TikTok Shop since its full-scale entry into the Japanese market. Throughout FY2025, the company established a business model that provides one-stop support for creator management, live streaming, and EC operations. This track record and growth potential have been recognized through this investment from TAKARA Group and Uniontech.
As the Japanese live commerce market experiences a phase of rapid expansion, similar to trends in China and Southeast Asia, Metamars intends to use these funds to solidify its position as a market leader.
Strategic Use of Funds:
- Expansion of Creator Network: Investing in the discovery and training of new creators and talent to significantly increase the number of metamoon's live commerce performers.
- Strengthening Technology and Data Infrastructure: Accelerating the development of content optimization and sales analysis tools powered by AI to maximize creator performance.
- Expansion of New Partnerships: Actively promoting strategic alliances with other industries.
- Diversification of Business Areas: Strengthening expansion into multiple live commerce platforms while maintaining TikTok Shop as the main platform.
■ About Uniontech
Uniontech is a Tokyo-based technology and investment firm specializing in cross-border digital business between Japan and China. The company has a proven track record in electronic commerce data analysis, enterprise SaaS tools, and AI solutions, and operates the SPACE 9 Tokyo cross-border accelerator.
The investment in Metamars was driven by the high level of maturity of the proprietary AI-powered growth engine for EC, 'MetaSolar.' This system, designed for TikTok Shop partners, integrates product management, AI-powered post-live streaming reviews, and TikTok Open API connectivity, managing the entire process from product listing to sales data analysis digitally. Its ability to automatically generate review reports and action lists after live streams has been recognized as a 'market-proven Japanese EC operating system.'
Moving forward, Uniontech's AI and data technology will be integrated into Metamars' operational foundation to jointly build next-generation live commerce solutions.
■ Anniversary Event
June 2nd (Tue), Ginza City Club Tokyo: TikTok Shop-related companies and top streamers to gather.
Metamars will host an anniversary event in Ginza on June 2nd, 2026. Approximately 80 participants, including top streamers in the EC sector and partner companies connected through TikTok Shop, will attend the event to hear about the company's future business strategies, including the funding from TAKARA Group and Uniontech.
■ Future Outlook
Metamars plans to use this funding as a new starting point to further advance its live commerce business.
FAQ
株式会社Metamarsはどの企業から資金調達を行いましたか？
TAKARA Groupおよび株式会社ユニオンテクノロジー（Uniontech）から資金調達を実施しました。
Metamarsが運営するブランドは何ですか？
TikTok Shop公式認定パートナーブランドである「metamoon」を運営しています。
調達した資金はどのように活用されますか？
クリエイターネットワークの拡大、AIデータ分析ツールの開発加速、新規パートナーシップの拡大、およびライブコマースプラットフォームの多角化に活用されます。
Metamarsが評価されたAIツールとは何ですか？
TikTok Shopパートナー向け業務管理システムであるAI Powered Growth Engine for EC「MetaSolar」が高く評価されました。
創業周年記念イベントはいつ開催されますか？
2026年6月2日（火）に銀座のCity Club Tokyoで開催されます。