MemoriaLab Launches 'Roasync' to Centralize Advertising, Sales, and Customer Data for Marketing Decision-Making

MemoriaLab (Headquarters: Adachi-ku, Tokyo; CEO: Kanata Tanaka) has launched 'Roasync,' a service for building dashboards that centralize advertising and marketing data to support business decision-making.

Roasync integrates advertising platform data—such as Google Ads, Meta Ads, and Google Analytics 4—with internal company data including spreadsheets, CRM systems, and core business systems. It visualizes key metrics such as ROAS (Return on Ad Spend) and LTV (Lifetime Value), clarifying the contribution of ad performance to actual sales.

In ad operations, metrics available on ad platform management screens alone can sometimes be insufficient for correctly assessing contribution to actual sales and profit. When management screens are fragmented by ad platform, or data such as orders, meetings, and LTV exist in separate systems, verifying effectiveness by campaign or strategy becomes time-consuming, leading to delayed decision-making.

Roasync resolves these data silos by creating a dashboard where information on ROAS, LTV, ad spend, inquiries, meetings, orders, and sales can all be reviewed in one place.

### Background of the Roasync Launch

As the use of web and SNS advertising grows, many ad operations teams face the following challenges:
- Need to check real-world figures such as meeting counts for each platform (Google Ads, Meta Ads, GA4, etc.)
- Difficulty in distributing budgets due to opaque ROI per advertising platform
- Lack of connection between advertising costs and actual sales/meeting data
- Decision-making based on ROAS/CPA rather than actual profit
- Time spent on reporting causing delays in reviewing improvement strategies
- Inability to link internal sales/CRM data with advertising data

Roasync is designed to address these issues not merely as a reporting tool, but as a data foundation and dashboard construction service that accelerates decision-making.

### Key Features of Roasync

1. Centralized Management of Multiple Ad Data Sources
It aggregates data from various advertising platforms such as Google Ads, Meta Ads, and Google Analytics 4, allowing users to view key metrics without switching between management screens.

2. Integration with Sales, Meeting, and Customer Data
By linking not just advertising data, but also internal data from spreadsheets, CRM, booking systems, and core systems, it visualizes whether ad strategies are actually leading to results.

3. Custom Design Tailored to Corporate Operations
Metrics and decision-making flows vary by industry and product. Roasync organizes existing workflows and management items to design dashboards perfectly suited for each company.

4. Dual Support from Web Marketing and System Development
MemoriaLab possesses the capability to handle both web marketing and system development. The company provides consistent support that goes beyond displaying data, covering marketing strategy improvements and necessary system integrations.

### Potential Use Cases

Roasync is suitable for companies and businesses that:
- Operate multiple advertising platforms
- Want to link advertising costs with sales and meeting data
- Spend too much time checking figures in GA4 or ad management screens
- Wish to transform reports from web ad agencies into formats useful for business decisions
- Want to connect internal CRM or sales management data with advertising data
- Aim to create an environment where management, marketing, and sales departments view the same data

### Free Consultation

Before formal implementation, Roasync offers a free consultation to check the status of your current advertising platforms and internal systems.

The consultation reviews:
- Current advertising platforms being used
- Status of Google Analytics and tag settings
- Management methods for sales, meetings, and inquiry data
- Integratable systems and data formats
- Metrics that can be visualized after dashboard implementation

Based on the diagnostic results, the company proposes feasible integration methods and project workflows. There are no obligations or costs associated with this service.

### Future Development

Through Roasync, MemoriaLab supports the creation of environments where companies can make decisions based on accurate data, reducing 'guessing' in ad operations and web marketing. Moving forward, the company intends to strengthen integration with various data related to business activities, including sales, customer management, EC, reservations, and inquiry management, to continue building data infrastructure that supports business growth.