Madhappy & FREECITY Launch Second Collection in Japan

Los Angeles-based apparel brand Madhappy (マッドハッピー) continues its partnership with LA brand FREECITY (フリーシティ), helmed by Nina Garduño, to launch a new collection.

This collection features Devon Lee Carlson and Sydney Lynn Carlson, who are popular among Gen Z, as the key visual models. Photographer Gillian Garcia captured the visuals, creating an authentic representation of the relaxed West Coast vibe.

Devon Lee Carlson and Sydney Lynn Carlson

"Unpretentiousness," "Californian spirit," and "a positive mindset = Optimism" are values that Madhappy cherishes and which have been a great inspiration from FREECITY.

This collection is characterized by handmade gradient prints, originally developed fabrics, and individual garment washing.

In addition to the standard hoodies and zip-ups, new silhouettes such as tank tops and long-sleeve t-shirts in summer colors are also available.

LIFENATURELOVE Fleece Zip Up

Available Online/In-Store

LIFENATURELOVE Fleece Zip Up

Available Online/In-Store

IGOTTANEWLIFE Jersey Tee

Available Online/In-Store

IGOTTANEWLIFE Jersey Tee

Available Online/In-Store

TOGETHERFOREVER Fleece Zip Up

Online Exclusive

TOGETHERFOREVER Fleece Zip Up

Online Exclusive

FREECITY Tank Top

Online Exclusive

FREECITY Tank Top

Online Exclusive

SUPERSHOP Fleece Hoodie

In-Store Exclusive

SUPERSHOP Fleece Hoodie

In-Store Exclusive

Release Schedule

Sales will begin at 12:00 PM on July 6, 2026 (Mon) at the official Madhappy Japan online store and the Madhappy Tokyo Store.

Online Exclusive Items

The following items will be exclusively available online at the official Madhappy Japan online store:

・TOGETHERFOREVER Fleece Zip Up

・FREECITY Tank Top

In-Store Exclusive Items

The following items will be exclusively available in-store at the Madhappy Tokyo Store:

・SUPERSHOP Fleece Hoodie

ABOUT madhappy

Madhappy is a Los Angeles-based fashion brand that pursues individual expression through apparel, events, and experimental retail spaces to make the world a more optimistic and positive place. Based on the philosophy of "Local Optimist," it aims to emphasize the small joys and happiness in everyday life and deepen community connections. It shares experiences to improve the lives and mental states of people struggling with mental health issues and expresses optimistic and positive beliefs through seasonal ready-to-wear collections.

ABOUT FREECITY

FREECITY is a "visual language" born in Los Angeles in 2001. It connects people and things through storytelling, graphics, color, sound, and space. "Perfectly imperfect" – each piece is unique and a small work of art created by hand. The act of creation itself is living. This purity and freedom are the essence of FREECITY.