ELLE × Pompompurin Collaboration: Limited Items from Pop-Up at Ginza Mitsukoshi Starting June 17, 2026

LAGARDÈRE ACTIVE ENTERPRISES JAPAN (headquarters: France, President: Anne Billaz, Japan branch: Chiyoda-ku, Tokyo), which handles product development and licensing for the global fashion and lifestyle brand "ELLE" born from media, has started developing and selling collaborative products with Sanrio Co., Ltd. (headquarters: Shinagawa-ku, Tokyo), a global entertainment company aiming to bring smiles and spread happiness worldwide, featuring the character "Pompompurin."

©2026 SANRIO CO., LTD. APPROVAL NO. L671491

Collaboration Overview

This collaboration was realized through the meeting of the lifestyle brand "ELLE," born in France in 1945 and constantly proposing free self-expression, and "Pompompurin," a lovable character with a laid-back personality beloved by a wide range of generations.

Taking the opportunity of Pompompurin's 30th anniversary year in 2026, this collaboration combines the worldviews of both brands to bring small joys and comfort to various everyday scenes.

About the Collection

Set against the story of Pompompurin going on a trip to Paris, the collection expresses a French-chic world view incorporating the marinière (marine stripe) style proposed by ELLE.

Enjoy the special charm of Pompompurin that can only be found here.

About Product Sales

The collaboration launches starting June 17, 2026 (Wednesday) at the pop-up event "HELLO KITTY'S SWEETS MARKET ~ Chocolate lovers ~" held at Ginza Mitsukoshi New Building 7th floor event hall.

At the venue, limited items designed specifically for this collaboration will be offered.

Additionally, our company has previously collaborated with Sanrio characters; last year's projects with My Melody and Kuromi were well-received. This collaboration with Pompompurin is a new initiative made possible by that positive response.

Through this project, we aim to provide experiences that accompany daily lifestyles and make hearts leap every time they are picked up.

Product Introduction

The following is a partial introduction of products. Items will be added periodically. Please check availability at each sales floor.

<ELLE x Pompompurin Die-Cut Sticker>

5 types total, 330 yen each (tax included)

<ELLE x Pompompurin Mascot>

Left: Green | Right: Red, 2,530 yen each (tax included)

<Energy Gel Ballpoint Pen>

Left: Paris Outing | Right: Sailor Style, 1,100 yen each (tax included)

<Set Clear File>

Left: Paris Outing | Right: Magazine, 880 yen each (tax included)

Schedule

The collaboration will be rolled out sequentially at the aforementioned pop-up event and related events.

Information and details on each event will be regularly posted on the official domestic Instagram of ELLE licensee brands (@elleboutiquejapan).

(Also available online in part.)

About Pompompurin

Debut in 1996.

A male Golden Retriever with a trademark dark brown beret.

Easygoing, favorite word is "outing," least favorite word is "stay home."

Hobby is collecting shoes. He secretly hides one each of his owner's father's leather shoes and mother's sandals.

Special skills: napping, pudding exercises, and making friends with anyone.

Future dream: to become even bigger.

About Lagardère and the ELLE Brand

Lagardère Active Enterprises Japan Company Profile

Company Name: Lagardère Active Enterprises Japan Co., Ltd.

Representative: Anne Billaz

Location: CIRCLES Hirakawacho 11F, Hirakawacho, Chiyoda-ku, Tokyo

Founded in 1992, Lagardère is an international group operating in over 45 countries worldwide. With over 33,000 employees and sales of 9.35 billion euros in 2025, it is listed on Euronext Paris.

The group owns the ELLE and ELLE DECORATION brands and focuses on two main divisions: Lagardère Publishing (books, partworks, board games, fine stationery) and Lagardère Travel Retail (travel essentials, duty-free & fashion, food services), also including Lagardère News and Lagardère Radio.

Lagardère Active Enterprises is the dedicated business unit within ELLE International responsible for expanding non-media brands.

ELLE is not only an international women's media brand but also a global fashion and lifestyle brand. Over 80 editions including ELLE (50 editions) and ELLE DECORATION (25 editions) are distributed worldwide, with spin-off titles published under license.

ELLE magazine has approximately 32 million monthly readers worldwide, with 90 million unique users monthly across over 60 digital platforms (websites and social media), and over 122 million social media followers.

Through non-media licensing in fashion, beauty, interior, hospitality, etc., ELLE partners with 250 companies in 80 countries and operates experiential venues such as hotels, cafes, spas, and salons, reaching over 250 million people monthly.

For more details, please visit:

www.lagardere.com

www.elleinternational.com