[Yatsugatake, Nagano] Launch of 'BeLegacy', a new regional revitalization media platform capturing the 'authentic voices' of local business leaders and practitioners
Kotobito (Chino, Nagano) and BeHealthy (Minato, Tokyo) have launched 'BeLegacy', a YouTube media platform that visualizes the activities of local practitioners starting from the Yatsugatake-Suwa area. By sharing the stories of local entrepreneurs through video, they aim to create opportunities for recruitment, migration, and business co-creation, with plans for national and international expansion.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 10:10
- 🔍 Collected: June 1, 2026 at 00:51 (86h 41m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:05 (23h 13m after Collected)
The key visual of the BeLegacy official website. It visualizes the activities of local practitioners and delivers new touchpoints with regional areas, such as 'working,' 'living,' and 'co-creating.'
Kotobito (Headquarters: Chino, Nagano; CEO: Tomomo Ishijima), which develops regional production businesses starting from the Yatsugatake-Suwa area, has partnered with BeHealthy (Headquarters: Minato, Tokyo; CEO: Akya Shibata), a company specializing in video production and SNS operation support, to launch 'BeLegacy,' a YouTube media platform that visualizes local practitioners. Three pieces of content have been released to date.
BeHealthy is a professional group in video and SNS communication with a track record of supporting over 200 companies in SNS operation, producing over 10,000 videos, and supporting over 10 listed companies.
The first video, featuring Makoto Yamamoto, who carries on the tradition of the Osuwa Taiko, surpassed 10,000 views in about two weeks. Despite being in the early stages of the channel, the story of local culture and its practitioners is beginning to spread both within and outside the region.
(Background and Challenges, What is BeLegacy, Why YouTube, Future Outlook, Representative Comments, and Company Overview are included in the full release.)
There are many rich activities supporting regions, such as business succession, innovation in local industries, entrepreneurship by migrants, and the inheritance of traditional culture. However, the 'gap in communication power' with urban areas leads to disparities in opportunities for recruitment, migration, and business co-creation. Against this background, we believe that we have entered an era where each local leader speaks in their own words, and we have launched this media.
With the concept of 'visualizing local legacies and increasing future options,' BeLegacy conveys the figures of practitioners through four elements: economy, culture, relationships, and the next generation. The videos are intended to reach future employees, business partners, and next-generation leaders.
YouTube is a major platform with 70 million monthly users in Japan, and its value as an information asset is increasing, as videos are also referenced in AI searches. We aim to expand from Yatsugatake-Suwa to the whole country and eventually overseas, delivering new options for local leaders to connect with the world while staying in their hometowns.
Kotobito (Headquarters: Chino, Nagano; CEO: Tomomo Ishijima), which develops regional production businesses starting from the Yatsugatake-Suwa area, has partnered with BeHealthy (Headquarters: Minato, Tokyo; CEO: Akya Shibata), a company specializing in video production and SNS operation support, to launch 'BeLegacy,' a YouTube media platform that visualizes local practitioners. Three pieces of content have been released to date.
BeHealthy is a professional group in video and SNS communication with a track record of supporting over 200 companies in SNS operation, producing over 10,000 videos, and supporting over 10 listed companies.
The first video, featuring Makoto Yamamoto, who carries on the tradition of the Osuwa Taiko, surpassed 10,000 views in about two weeks. Despite being in the early stages of the channel, the story of local culture and its practitioners is beginning to spread both within and outside the region.
(Background and Challenges, What is BeLegacy, Why YouTube, Future Outlook, Representative Comments, and Company Overview are included in the full release.)
There are many rich activities supporting regions, such as business succession, innovation in local industries, entrepreneurship by migrants, and the inheritance of traditional culture. However, the 'gap in communication power' with urban areas leads to disparities in opportunities for recruitment, migration, and business co-creation. Against this background, we believe that we have entered an era where each local leader speaks in their own words, and we have launched this media.
With the concept of 'visualizing local legacies and increasing future options,' BeLegacy conveys the figures of practitioners through four elements: economy, culture, relationships, and the next generation. The videos are intended to reach future employees, business partners, and next-generation leaders.
YouTube is a major platform with 70 million monthly users in Japan, and its value as an information asset is increasing, as videos are also referenced in AI searches. We aim to expand from Yatsugatake-Suwa to the whole country and eventually overseas, delivering new options for local leaders to connect with the world while staying in their hometowns.
FAQ
What is the significance of the Yatsugatake-Suwa area?
It serves as a hub for unique local entrepreneurs and cultural practitioners, making it an ideal starting point for regional revitalization media.