Establishing a New Structure for 'Integrated Design' from Architectural Space to Branding - KASASAGI Acquires NONVERBAL, Inc.
KASASAGI Inc. has acquired all shares of NONVERBAL, Inc. to realize 'Integrated Design,' a seamless approach from space design using traditional craft materials to branding. This new structure aims to accelerate 'Legacy Branding,' reinterpreting local and cultural values for the future through a fusion of spatial design and art direction.
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- 📰 Published: May 18, 2026 at 19:30
- 🔍 Collected: May 18, 2026 at 11:01
- 🤖 AI Analyzed: May 18, 2026 at 11:27 (25 min after Collected)
KASASAGI Inc. (Chuo-ku, Tokyo; CEO: Ryun Tsukahara), a company based in construction using traditional craft materials, has acquired all shares of NONVERBAL, Inc. to establish a new structure for 'Integrated Design' that covers everything from space design to branding.
### About NONVERBAL, Inc.
NONVERBAL, Inc., led by CEO Takenori Fuji, has a 16-year history and has supported various corporate activities from startups to major companies with over 10,000 creative production cases. It operates from headquarters in Osaka and a branch in Tokyo.
### Expansion into 'Legacy Branding'
KASASAGI will intensify its efforts in 'Legacy Branding,' an approach that respects the values nurtured in land, culture, and human activities, reinterpreting them from a modern perspective to pass them on to the future. By integrating KASASAGI's expertise in space design using craft materials with NONVERBAL's functions in branding and art direction, they enable consistent design beyond surface-level aesthetics.
### Introduction of 'Brand Management™' Know-how
KASASAGI will also implement NONVERBAL's 'Brand Management™' know-how internally. This aims to enhance the company's brand value in the mid-to-long term, establishing it not just as a construction firm but as a brand that presents its philosophy and values to society. This recognition is expected to improve the appreciation of traditional craftsmanship and build an environment for sustainable making.
### Case Studies of Past Collaborations
Even before this acquisition, both companies collaborated on several projects:
- **THE NOMU FUKUOKA (NOMU Co., Ltd.)**: A facility utilizing the radiant heat of roof tiles. They provided branding, web systems, and spatial design.
- **NEXT KŌGEI PROJECT (Kizahashi Foundation)**: An R&D and education project reinterpreting traditional crafts through art and architecture.
- **OMIAGE BOX (Shochiku Co., Ltd.)**: A gift box project themed on Japanese aesthetics like 'Wabi-sabi,' where they handled everything from planning to sales support.
### Services Offered
- **Support for New Openings & Brand Launches**: Integrated experience design from brand philosophy to spatial, visual, and digital elements.
- **Real Estate Development & Urban Regeneration**: Realizing high-value development by fusing historical context with modern needs, covering material selection, art direction, and specialized construction.
### About NONVERBAL, Inc.
NONVERBAL, Inc., led by CEO Takenori Fuji, has a 16-year history and has supported various corporate activities from startups to major companies with over 10,000 creative production cases. It operates from headquarters in Osaka and a branch in Tokyo.
### Expansion into 'Legacy Branding'
KASASAGI will intensify its efforts in 'Legacy Branding,' an approach that respects the values nurtured in land, culture, and human activities, reinterpreting them from a modern perspective to pass them on to the future. By integrating KASASAGI's expertise in space design using craft materials with NONVERBAL's functions in branding and art direction, they enable consistent design beyond surface-level aesthetics.
### Introduction of 'Brand Management™' Know-how
KASASAGI will also implement NONVERBAL's 'Brand Management™' know-how internally. This aims to enhance the company's brand value in the mid-to-long term, establishing it not just as a construction firm but as a brand that presents its philosophy and values to society. This recognition is expected to improve the appreciation of traditional craftsmanship and build an environment for sustainable making.
### Case Studies of Past Collaborations
Even before this acquisition, both companies collaborated on several projects:
- **THE NOMU FUKUOKA (NOMU Co., Ltd.)**: A facility utilizing the radiant heat of roof tiles. They provided branding, web systems, and spatial design.
- **NEXT KŌGEI PROJECT (Kizahashi Foundation)**: An R&D and education project reinterpreting traditional crafts through art and architecture.
- **OMIAGE BOX (Shochiku Co., Ltd.)**: A gift box project themed on Japanese aesthetics like 'Wabi-sabi,' where they handled everything from planning to sales support.
### Services Offered
- **Support for New Openings & Brand Launches**: Integrated experience design from brand philosophy to spatial, visual, and digital elements.
- **Real Estate Development & Urban Regeneration**: Realizing high-value development by fusing historical context with modern needs, covering material selection, art direction, and specialized construction.
FAQ
What is the strength of the 'Integrated Design' handled by KASASAGI?
The strength lies in the ability to realize a consistent world-view and brand experience by linking strategy, space design, graphics, and web from the initial conception stage without fragmentation.
What are the main business areas after the restructuring?
With 'Legacy Branding' at its core, the company provides high-value-added experience design that leverages the local context for new openings, urban regeneration, and property development.
What changes will the acquisition of NONVERBAL bring to KASASAGI itself?
In addition to providing services externally, the company will introduce 'Brand Management™' internally to establish itself as a brand with social philosophy beyond being just a design and construction firm.