Began airing on TV Tokyo in 2024. A subsequent event in July successfully gathered 5,000 attendees at the Tokyo Metropolitan Gymnasium. "Kawashima Akira's Dictionary Drinking Official Dictionary," a book adaptation of the buzzworthy educational drinking program, will be released on July 2nd, 2026 (Thu). To commemorate this, a present campaign featuring signed memorabilia from the program's cast will be held on X starting at noon on July 2nd (Thu).

<About the X Present Campaign>

- Campaign Name

"Kawashima Akira's Dictionary Drinking Official Dictionary" Cast Autographed Memorabilia Present Campaign

- Prizes

Autographed memorabilia from the cast of "Kawashima Akira's Dictionary Drinking Official Dictionary" (Akira Kawashima of Kirin / Murakami of Magical Lovely / Saya and Nishida of Roland / Singer-songwriter Taiiku Okazaki / Sanseido Dictionary Publishing Department Manager Koichi Yamamoto) will be presented to 6 winners by lottery.

※You cannot choose which item you receive.

- How to Enter

(1) Follow the KADOKAWA Books 3rd Division official X account "@kadokawa_nf"

(2) Review the terms and conditions

(3) Repost the campaign announcement post to complete your entry!

- Entry Deadline

Until 23:59 on July 9th, 2026 (Thu) for reposts.

- Winner Announcement

Winners will be notified individually around July 17th, 2026, via X chat (DM) from "@kadokawa_nf".

※If you cannot receive direct messages, your chance to win will be forfeited, so please ensure your settings allow for message reception.

※For instructions on how to use chat, please refer to X's Help Center.

※If you win, you must register your shipping address via a dedicated form by July 24th, 2026. Please be sure to check your messages by the deadline.

- Notes ※Please apply after agreeing to the following terms.

◎X account registration (free) is required to enter.

◎One entry per person is allowed.

◎Applications will not be accepted in the following cases:

- If the content infringes on the rights of third parties, violates public order and morals, or is otherwise deemed inappropriate by KADOKAWA CORPORATION (hereinafter referred to as "our company").

- If the account is private.

- If applying from an account dedicated to sweepstakes or a bot account.

- If the entry post is deleted before the winner announcement.

- If the follow of the official account is unfollowed before the winner announcement.

◎Any communication charges incurred during application are the responsibility of the customer.

◎Prizes are scheduled to be shipped in late August 2026. Prize shipping is limited to within Japan.

◎The condition for entry and winning is that the prize will not be transferred (including resale or auction listing). If a transfer is discovered, the win will be revoked and the prize may be reclaimed (the winner's name and address may be written on the back of the memorabilia).

◎This campaign is organized by our company. It is not affiliated with X or X Corp.

◎This campaign may be changed or canceled without notice due to unforeseen circumstances such as disruptions in the operation of X or related tools.

◎Personal information provided during application will be handled in accordance with our company's privacy policy (https://group.kadokawa.co.jp/privacy_policy/main.html).

◎Our company shall not be liable for any damages incurred by the customer during application, except in cases of gross negligence on our part.

<Inquiries Regarding the Campaign>

KADOKAWA Customer Support

https://kdq.jp/kdbook

※Please be sure to include "Regarding the 'Kawashima Akira's Dictionary Drinking Official Dictionary' X Campaign" in your inquiry.

※Support is limited to Japan.

Click here for the official X account of KADOKAWA Artist Books Division 3 → https://twitter.com/kadokawa_nf

<About "Kawashima Akira's Dictionary Drinking Official Dictionary">

【Book Information】

Title: Kawashima Akira's Dictionary Drinking Official Dictionary

Supervision: TV Tokyo "Kawashima Akira's Dictionary Drinking" Production Team, Sanseido

Release Date: July 2nd, 2026 (Thu)

Price: 2,750 yen (2,500 yen + tax)

ISBN: 9784041169513

Publisher: KADOKAWA

https://www.kadokawa.co.jp/product/322509000244/

https://www.amazon.co.jp/dp/4041169518

The long-awaited "dictionary version" of the "academic drinking and learning program" that enjoys dictionaries and alcohol.

Began airing on TV Tokyo in 2024.

A subsequent event in July successfully gathered 5,000 attendees at the Tokyo Metropolitan Gymnasium.

The buzzworthy academic drinking and learning program

"Kawashima Akira's Dictionary Drinking" has become a book... or rather, a dictionary!

Completely covers all terms from "A to Z" handled in the terrestrial broadcast and at events.

Includes supplementary explanations of terms not broadcast, by Mr. Koichi Yamamoto, Sanseido's Dictionary Publishing Department Manager!

【Special Interviews】

Akira Kawashima (Kirin)

Murakami (Magical Lovely)

Saya, Nishida (Roland)

Taiiku Okazaki

Koichi Yamamoto (Sanseido, Dictionary Publishing Department Manager)

Wataru Kabuki (Program Chief Director)

【Supervisor Biography】

TV Tokyo "Kawashima Akira's Dictionary Drinking" Production Team

Began airing on TV Tokyo in 2024 as an "academic drinking and learning program." The style of drinking while referencing Sanseido's dictionaries has gained attention. In July 2025, a 5,000-person event was held at the Tokyo Metropolitan Gymnasium with great success. In addition to MC Akira Kawashima (Kirin), the program features Roland, Magical Lovely's Murakami, Taiiku Okazaki, and Koichi Yamamoto (Sanseido Dictionary Publishing Department Manager).

Sanseido

A long-established publisher founded in 1881. Known for its publications related to language and education, including dictionaries, textbooks, and study guides, such as "Sanseido Kokugo Jiten" and "Shin Meikai Kokugo Jiten." Also supervised TV Tokyo's "Kawashima Akira's Dictionary Drinking."

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: KADOKAWA