Ushikoi Yakiniku to Host 'Wagyu Fair' on May 29 'Meat Day' Featuring Okayama and Shimane Beef with 550 Yen Drink Deal
Ushikoi, a popular Tokyo-based yakiniku chain, will hold a special 'Wagyu Fair' on May 29, 2026. The event features premium beef from Okayama and Shimane prefectures at discount prices, alongside an all-you-can-drink offer for just 550 yen, aiming to provide a high-quality Wagyu experience at an accessible price point.
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- 📰 Published: May 23, 2026 at 00:09
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Ushikoi, a renowned yakiniku restaurant chain favored by celebrities and meat lovers, has announced its 'Wagyu Fair' to be held on Friday, May 29, 2026, coinciding with Japan's monthly 'Meat Day' (Niku no Hi).
The fair will showcase two premium regional varieties: Okayama Black Wagyu (Individual ID: 1669123673) and Shimane Ginzan Wagyu (Individual ID: 1497546873). Exclusive menu items include the rare 'Misuji' cut and a '3-Kind Wagyu Assortment' for comparative tasting, both offered at special one-day-only prices.
In addition to the meat specials, the restaurant will offer its popular 120-minute all-you-can-drink plan for just 550 yen (tax included), a significant reduction from the standard price of 1,650 yen. This offer is exclusive to dinner hours.
■ Featured Menu
- Rare Cut 'Misuji': Special Price 1,850 yen (incl. tax)
- 3-Kind Wagyu Assortment: Special Price 3,000 yen (incl. tax)
- 120-minute All-You-Can-Drink: 550 yen (incl. tax)
■ Regional Highlights
- Okayama Black Wagyu: Originating from the historic Tsuru-ushi lineage, this beef features fine marbling and refined sweetness in the fat, coupled with a deep red-meat flavor.
- Shimane Ginzan Wagyu: Raised at the foot of the World Heritage site Iwami Ginzan, this rare brand is characterized by low-melting-point fat and a melting texture achieved through long-term fattening.
■ Campaign Overview
- Date: May 29, 2026 (Friday)
- Locations: 6 stores in Tokyo including Shinjuku, Ebisu, Shibuya, Ikebukuro, and Kanda.
- Note: Dinner only; 120-minute seating limit (Last order 30 min before).
The fair will showcase two premium regional varieties: Okayama Black Wagyu (Individual ID: 1669123673) and Shimane Ginzan Wagyu (Individual ID: 1497546873). Exclusive menu items include the rare 'Misuji' cut and a '3-Kind Wagyu Assortment' for comparative tasting, both offered at special one-day-only prices.
In addition to the meat specials, the restaurant will offer its popular 120-minute all-you-can-drink plan for just 550 yen (tax included), a significant reduction from the standard price of 1,650 yen. This offer is exclusive to dinner hours.
■ Featured Menu
- Rare Cut 'Misuji': Special Price 1,850 yen (incl. tax)
- 3-Kind Wagyu Assortment: Special Price 3,000 yen (incl. tax)
- 120-minute All-You-Can-Drink: 550 yen (incl. tax)
■ Regional Highlights
- Okayama Black Wagyu: Originating from the historic Tsuru-ushi lineage, this beef features fine marbling and refined sweetness in the fat, coupled with a deep red-meat flavor.
- Shimane Ginzan Wagyu: Raised at the foot of the World Heritage site Iwami Ginzan, this rare brand is characterized by low-melting-point fat and a melting texture achieved through long-term fattening.
■ Campaign Overview
- Date: May 29, 2026 (Friday)
- Locations: 6 stores in Tokyo including Shinjuku, Ebisu, Shibuya, Ikebukuro, and Kanda.
- Note: Dinner only; 120-minute seating limit (Last order 30 min before).
FAQ
牛恋の「和牛フェア」はいつ開催されますか？
2026年5月29日（金）の「肉の日」に開催されます。
フェアで提供される和牛の産地と個体識別番号を教えてください。
岡山県産黒毛和牛（1669123673）と、島根県産銀山和牛（1497546873）の2種類です。
フェア限定メニューの価格はいくらですか？
希少部位『ミスジ』が1,850円、『和牛3種盛り合わせ』が3,000円（いずれも税込）です。
飲み放題キャンペーンの詳細を教えてください。
ディナータイム限定で、通常1,650円の120分飲み放題が550円（税込）で提供されます。
対象店舗はどこですか？
新宿、恵比寿、渋谷、池袋、神田など、東京都内に展開する『牛恋』6店舗が対象です。