jeki Data-Driven Lab (Shibuya-ku, Tokyo; Representative Director and President: Hisashi Kondo; hereinafter “the Company”) and Kesion Co., Ltd. (Osaka-shi, Osaka; Representative Director and President: Kenichi Takayama; hereinafter “Kesion”) are pleased to announce that they have concluded a capital and business alliance agreement as of May 8, 2026. Concurrently, Kesion will acquire 5% of the Company's issued shares.

Through this alliance, both companies aim to enhance value and create new business opportunities in the advertising and marketing domain by leveraging data and AI. Initially, they will further promote initiatives that combine their respective expertise and technologies, starting with the OOH (Out-of-Home: outdoor and transit advertising) sector, where both companies are currently collaborating.

Background and Purpose of the Capital and Business Alliance jeki Data-Driven Lab and Kesion have previously pursued business alliances, primarily in the OOH sector, exploring possibilities for collaboration in data utilization and AI application. In recent years, the advertising and marketing domain has seen increasingly diversified and sophisticated advertiser needs, demanding more objective proposals, flexible deployments based on consumer movement and touchpoints, and designs that consider the entire communication process more than ever before.

In response to these changes in the market environment, both companies have decided to further develop their conventional business alliance by concluding a capital and business alliance agreement, establishing a medium- to long-term collaborative framework. By combining jeki Data-Driven Lab's expertise in data analysis and AI utilization with Kesion's track record in the advertising domain and creative production capabilities, they aim to enhance value in the OOH sector and lead to the creation of new business opportunities beyond that.

Specific Future Initiatives Through this alliance, both companies will pursue the following initiatives, primarily in the OOH sector:

- (1) Advanced Proposal Development through Data Utilization They will work to improve the accuracy of media proposals tailored to advertisers' needs by utilizing data and AI. By incorporating objective perspectives based on data, in addition to their accumulated knowledge and experience, they aim to achieve more precise and convincing proposals for advertisers.

- (2) Advanced Production Operations through AI Utilization By appropriately combining AI utilization with human verification, they will achieve both operational efficiency and quality improvement in OOH creative production. Through the optimization of the entire production process, they will establish a system that allows for more flexible and agile responses.

- (3) Exploration of New Developments with Integrated Transit and Outdoor Advertising Combining jeki Data-Driven Lab's planning and analytical capabilities with Kesion's expertise in the outdoor advertising domain, they will explore the possibilities of new developments through the integration of transit and outdoor advertising. This will lead to more effective and consistent communication designs that consider consumer movement and touchpoints.

Both companies will continue to work on enhancing value in the advertising and marketing domain through technology via this alliance. While steadily promoting initiatives in the OOH sector, they will also continuously explore future business opportunities together.

Overview of jeki Data-Driven Lab Co., Ltd. Name: jeki Data-Driven Lab Co., Ltd. Head Office: Ebisu JEBL 6F, 1-5-2 Ebisu Minami, Shibuya-ku, Tokyo 150-0022 Representative Director: Hisashi Kondo Established: September 2019 Capital: 80 million yen Business Activities: Data-driven marketing business, support for building data utilization organizations URL: https://www.jeki-ddl.co.jp/

Overview of Kesion Co., Ltd. Name: Kesion Co., Ltd. Head Office: 1-21-25 Kitahorie, Nishi-ku, Osaka-shi, Osaka 550-0014 Representative Director: Kenichi Takayama Established: December 1995 Capital: 241.05 million yen Business Activities: Advertising agency, space/outdoor/transit advertising, SP planning, design, web production URL: https://www.kesion.co.jp

[Inquiries from the Media] jeki Data-Driven Lab Co., Ltd., Corporate Planning Department info@jeki-ddl.co.jp

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  • Source: PR TIMES
  • Category: Partnership