【For Stores and Facilities】Review Acquisition Tool 'Rissun' Now Supports 8 Languages, Boosting Inbound Tourism Through Visitor Reviews

JDOC Co., Ltd. has launched an 8-language support feature for its review acquisition SaaS tool 'Rissun,' enhancing its inbound customer attraction capabilities. Visitors to Japan simply scan a QR code and answer a questionnaire in their native language. Based on their responses, AI automatically generates natural-sounding reviews and posts them to Google Maps. Stores and facilities can leverage multilingual reviews to attract new customers. For details, visit the service website (https://www.rissun.jp/).

Review Acquisition Support Tool 'Rissun'

Purpose and Background of the Service

According to the Japan National Tourism Organization (JNTO), the number of inbound tourists to Japan reached 42,683,600 in 2025, a 15.8% increase from the previous year—marking the first time the annual total surpassed 42 million and setting a new record high. Most visitors check Google Maps reviews before visiting a store. However, many establishments in Japan have few reviews in Japanese or foreign languages, making it difficult for inbound tourists to discover their appeal. Even when asked, customers often refrain from leaving reviews due to language barriers and the effort involved. 'Rissun' addresses these challenges by supporting 8 languages.

Key Features of the Newly Launched 8-Language Support for 'Rissun'

Automatic Language Selection: The questionnaire interface automatically switches based on the visitor's device language or selection, allowing inbound tourists to respond in their native language. Supported languages include all of the following 8: Japanese, English, Korean, Simplified Chinese, Traditional Chinese, French, Spanish, and German.

Multilingual Reviews for Inbound Customer Attraction: Accumulated multilingual reviews convey a store's appeal to prospective overseas customers searching in their own language, encouraging new visits from international tourists.

AI-Powered Multilingual Reply Suggestions to Reduce Management Costs: Integrated with Google Business Profile, the AI automatically generates response drafts to received reviews—in the same language as the original review. (Users can confirm, edit, and post with one click.)

This new feature will be available to all plans at no additional cost starting June 29, 2026.

Service Pricing

'Rissun' offers a simple two-plan structure, with all features fully accessible under either option.

Monthly Plan: 6,490 JPY (tax included) per month (no contract period)

Annual Plan: 64,900 JPY (tax included) per year (equivalent to 5,408 JPY per month—saving approximately 1,000 JPY monthly)

※All features—including QR code generation and management, AI-powered review generation (8-language support), gacha and coupon functions, dashboard, Google Business Profile integration/analysis, and AI-generated reply suggestions—are available under both plans. Cancellation is allowed at any time.

Implementation Examples

Two case studies of businesses successfully using 'Rissun' to attract inbound customers:

Case 1 | Urban Tokyo Restaurant A

Before implementing 'Rissun,' the store received only about 10 monthly reviews with an average rating of ★4.1. Despite being near hotels frequented by tourists, foot traffic remained low. After placing QR codes at the register and each table and introducing a '1-minute survey' at checkout or ordering, reviews surged from approximately 300 to 730 within one year. The average rating improved from 4.1 to 4.5, and new customer visits increased by an average of +130% compared to the same month the previous year.

Case 2 | Kyoto Craft Retail Store B

Although many tourists visited the nearby Ginkaku-ji Temple, few visited the shop. Even when foreign tourists did come, language barriers prevented staff from collecting feedback. After introducing 'Rissun' with 8-language support, enabling visitors to respond in their native languages, reviews grew from 7 to approximately 165 within eight months. Feedback from international customers also provided valuable insights for product and store improvements, resulting in an average increase of +140% in new customer visits compared to the same month the previous year.

Future Outlook

Through this 8-language support, JDOC Co., Ltd. aims to visualize the previously overlooked positive voices of inbound tourists—such as 'This was amazing' or 'I really enjoyed it'—and support local businesses in capturing inbound demand. Looking ahead, the company plans to further enhance language-specific review analytics to expand the impact on customer acquisition, striving to become a comprehensive inbound marketing platform connecting international visitors and local businesses.

JDOC Co., Ltd.

JDOC Co., Ltd. (Representative Director: Ryoichi Hirata) (https://j-doc.jp/) operates under the mission 'Great experiences deserve to be shared,' supporting inbound customer acquisition through marketing for overseas visitors and helping numerous businesses achieve sales growth.

Through its self-operated media platform targeting inbound tourists, Japan Documented (https://japan-documented.com/), the company has conducted interviews with over 150 foreign residents and visitors, gaining firsthand insights into cultural challenges.

A key insight from these interviews was that real travelers prioritize reviews above all else when choosing travel destinations. Responding to this authentic voice, JDOC developed 'Rissun,' an inbound-focused review promotion tool, to sincerely address the critical importance of customer reviews.