Centellian24 Unveils New Visuals for Global Ambassador TAEHYUN! First Exclusive Pop-up Store in Tokyo at @cosme TOKYO

Dongkook Pharmaceutical's derma skincare brand, "Centellian24," is holding its first exclusive pop-up store in Tokyo at @cosme TOKYO, coinciding with the unveiling of new visuals for its global ambassador, TAEHYUN.

The event will be held for a limited time from Wednesday, May 13, 2026, to Tuesday, May 19, 2026, at @cosme TOKYO, known as a hub for beauty trends in Japan. Through this pop-up store, Centellian24 aims to further expand direct brand-customer interaction in the Japanese market.

At the venue, a wide range of products will be introduced, including the brand's flagship product, "Madeca Cream," which has sold over 93 million units worldwide (※1), the PDRN line, which is rapidly gaining attention in Japan, and new products. Customers can physically try products previously sold only online, and enjoy purchase benefits such as limited-edition stickers and keychains, as well as on-site events. The space is designed for visitors to experience the charm of Centellian24 with all five senses.

Experience the appeal of Korean derma skincare for seven days; please visit @cosme TOKYO.

※1 Based on Centellian24 Madeca Cream sales from April 2015 to March 2026

Pop-up Store Overview

Event Period May 13, 2026 (Wednesday) - May 19, 2026 (Tuesday)

Location @cosme TOKYO Pop-up Space 1F (1-14-27 Jingumae, Shibuya-ku, Tokyo)

Business Hours 11:00 - 20:00 *Subject to @cosme TOKYO's business hours

Events for Visitors

① SNS Follow Event Customers who follow Centellian24's official SNS will receive three 1ml Madeca Cream Time Reverse samples.

② SNS Post Event Customers who post about the pop-up store on SNS and show it to staff will receive one 15ml mini-size Madeca Cream.

③ Capsule Toy Event Customers who present a receipt for Centellian24 products totaling 2,000 yen (tax included) or more can participate in the capsule toy event once.

1st Prize ・Time Reverse Zero 15ml ・Pop-up limited puffy sticker

2nd Prize ・Melacera Sheet Mask 1pc ・Sakura mirror keyring

3rd Prize ・Madeca Cream Time Reverse Sample 1ml (3 items)

*"Visitor benefits" are limited to once per person during the event period. *Benefits are available while supplies last. *Event details are subject to change without notice.

Featured Products

Madeca Cream Time Reverse 50ml

Point 1｜High concentration of proprietary ingredient "Active-TECA™" (Centella asiatica-derived). Refines sensitive skin texture and leads to healthy skin. [Contains 30,000ppm Active TECA]

Point 2｜Intensive care for aging signs such as fine lines caused by dryness and lack of firmness/elasticity.

Point 3｜Supports a plump and firm skin appearance by addressing age-related skin changes.

Expert Madeca Cream Renew PDRN 50ml

Point 1｜Contains TECA-PDRN™, a unique combination of concentrated TECA, 5D-PDRN, and rose water. Leads to firm and elastic skin.

Point 2｜Cares for skin easily irritated by external environmental factors, maintaining healthy skin condition after special care.

Point 3｜A high-spec cream for skin lacking firmness, difficult to care for, or for intensive care after special treatments.

Decateca Retinosome 0.2% Firming Serum 30ml

Point 1｜A total care serum that addresses multi-faceted aging signs such as firmness, elasticity, pores, skin tone, texture, radiance, hydration, and moisture. *

Point 2｜Contains "Active-TECA™," Dongkook Pharmaceutical's unique concentrated TECA, which is only 2% obtainable from 100kg of Centella asiatica, stabilized in liposomes. Improves skin condition.

Point 3｜Contains 12 special Centella asiatica ingredients* born from 55 years of research know-how. Delivers the full power of Centella asiatica to the skin.

Point 4｜Contains the three major skin components "collagen," "elastin," and "hyaluronic acid," plus moisturizing ingredients "Aquaxyl," "Ectoin," and "Glycogen." Supports a plump and hydrated skin appearance.

About "Centellian24"

Centellian24 is a derma cosmetic brand that embodies Dongkook Pharmaceutical's advanced dermatological science, established in 1968. "Centellian24" contains "Centella asiatica," which has the power to keep skin healthy. Keywords: