Koji Kusakabe, CEO of 'JP NIGHT' (350k+ users), Speaks at Osaka Industrial Bureau Event on Night-time Economy Potential

JAPAN NIGHT Co., Ltd. (Headquarters: Chuo-ku, Osaka; CEO: Koji Kusakabe), operator of the night-time information platform 'JP NIGHT,' which has surpassed 350,000 app users and 4,000 listed venues, participated as a guest speaker at a business networking event hosted by the Osaka Industrial Bureau.

[About the Lecture]
Approximately 50 participants, including those in the inbound business and entertainment industries, attended the lecture, which covered themes such as "Understanding the Night-time Economy and Future Potential," "Case Studies of the Night-time Economy in Inbound Demand Expansion," and "Real Night-time Needs."

In recent years, the recovery of inbound foreign tourists in Japan has led to increased attention on the "night-time economy," a market for night-time consumption. While urban economies have traditionally been formed around "daytime activities," the diversification of lifestyles and the increase in inbound tourists have made the "night-time economy" a new growth area. Koji Kusakabe, CEO of JAPAN NIGHT, analyzed trends among domestic and international users and the current state of the industry through the operation of "JP NIGHT." He shared real-world examples to highlight the value foreign tourists seek in Japan's "night" and the challenges facing the industry.

- Real Night-time Needs
Traditionally, the night-time industry has faced issues with information opacity regarding store details, pricing systems, and foreign language support. However, with approximately 100,000 night spots across Japan and about 10 million out of 37 million annual inbound tourists enjoying night-time outings, the night-time economy market holds significant growth potential.

- JP NIGHT's Initiatives and Potential
While users face challenges such as "anxiety about touts" and "opaque pricing," businesses also struggle with "limited information dissemination channels" and "reliance on touts for customer acquisition." "JP NIGHT" promotes an environment where users can enjoy night-time consumption with peace of mind through clear price displays, in-app payment functions, and multilingual support. Currently, the app has over 350,000 users, with about 80% being highly motivated users in their 20s. Furthermore, by collaborating with global OTAs such as Trip.com, Booking.com, and Expedia, the company is strengthening its approach to inbound foreign tourists. The lecture also explained that the night-time economy is not just an entertainment sector but a growth market that cuts across tourism, dining, entertainment, and the regional economy, expressing expectations for future market expansion.

[Speaker Profile]
Koji Kusakabe, CEO of JAPAN NIGHT Co., Ltd.
After graduating from Kansai University in 2013, he joined H.I.S. Co., Ltd. Following experience at Tryhard Entertainment Japan Co., Ltd. in 2016, he established JAPAN NIGHT Co., Ltd. in 2018 and became its CEO. He currently oversees a nightlife app certified by the Osaka Convention & Tourism Bureau with 350,000 members and is dedicated to improving the safety of night culture and solving industry issues. He leads Japan's night-time economy under the mission of "creating a night culture that everyone can enjoy with peace of mind."

[About JAPAN NIGHT Co., Ltd.]
JAPAN NIGHT Co., Ltd. promotes the revitalization of the night economy with the mission of "making Japan's nights safer and more secure." The company develops various businesses, including disseminating information on night culture, creating mechanisms for safe and secure nightlife, and providing platforms for inbound tourists.