Senil Japan Creates Fan Ad Regulations with Korean Entertainment Agency! Smoother Approval for Ads Including Transit Advertising

Korean Entertainment Agency "Black Bear Entertainment" and Fan Ad Regulations Created

[Fan Ad Regulations for Talent Belonging to Black Bear Entertainment]

IW Inc., which operates "Senil Japan," a specialized agency for fan advertising® (birthday/support ads), has collaborated with Korean entertainment agency "Black Bear Entertainment" to create and release fan ad regulations for their affiliated talent.

These guidelines clearly define usable official materials, required notations for ad designs, prohibited items, application methods, and the process until execution.

◾️ [Fan Ad Regulations for Talent Belonging to Black Bear Entertainment]

Main Content of Guidelines

The guidelines released this time mainly include the following content:

- Definition of "Fan Advertising®" - Usable Materials - Prohibited Materials - Application Method - Process Until Execution - Required Notations for Ad Design - Examples of Prohibited Wording - Prohibited Items - Disclaimer

Usable materials are defined as official profile photos and concept photos released on the artist's official SNS and official fan cafe, as well as the artist's official text logo and symbol.

On the other hand, official music videos, album jacket images, unofficial photos and videos taken during performances, at airports, or during comings and goings, paparazzi photos, and photos that may infringe on privacy are prohibited from use.

Furthermore, it is necessary to clearly state within the advertisement image that it is a non-profit advertisement by fan volunteers.

Expressions that could be mistaken for official sponsorship by Black Bear Entertainment, expressions that damage the artist's image, and expressions that constitute slander are prohibited.

[Background] Spread of Fan Advertising® (Birthday/Support Ads) and Challenges in Approval Confirmation

In recent years, "fan advertising®" (birthday/support ads) by fan volunteers has been spreading in Japan as a way to support "oshi" (idols/favorites), including K-POP artists and Korean actors.

The types of fan advertising® are diversifying year by year, including poster ads in train stations, street vision ads, ad trucks, cafe events, and social media ads.

However, when carrying out fan advertising®, various procedures are necessary, such as confirming the advertising rights with the agency to which the advertised person belongs and checking the advertisement design.

Especially for transit advertising in Japan, advertisers have sometimes been required to submit a "Letter of Consent (a document confirming the agency's approval)," which has been a major hurdle for fans.

Furthermore, for the affiliated agencies, responding to individual inquiries and approval requests from fans can be burdensome, often leading to delays in responses or difficulties in handling them.

Against this backdrop, Senil Japan has collaborated with Black Bear Entertainment to create fan ad regulations for their affiliated talent.

This allows fans to carry out fan advertising® within the scope of compliance with the regulations, without needing to obtain a Letter of Consent from Black Bear Entertainment.

As these regulations apply to media placements both in Japan and overseas, smoother progress is expected for Japanese transit advertising, which has previously had high implementation hurdles due to approval confirmation.

What Can Be Achieved by Establishing Fan Ad Regulations

By creating and releasing fan ad regulations, agencies can expect the following benefits:

Fans can plan fan advertising® with peace of mind

By clearly defining usable materials and prohibited items, it becomes easier for fans to prepare fan advertising® in line with the agency's policies.

Previously, anxieties such as "Can I use this photo?" or "Is this wording okay?" often arose, leading to indecision during the planning stage.

With fan ad regulations set by the affiliated agency, fans can proceed with their plans while checking the content, allowing them to carry out fan advertising® with greater peace of mind.

Easier progress for media requiring screening

For transit advertising in Japan, including station ads, a Letter of Consent must be submitted to the advertising media company.

By establishing fan ad regulations, it becomes easier for fans to demonstrate that the advertisement aligns with the official policy of the affiliated agency. Additionally, in some cases, submitting the fan ad regulations may eliminate the need to obtain a Letter of Consent.

This is expected to lead to smoother progress from planning to screening for transit advertising, where obtaining a Letter of Consent has been a barrier to implementation.

Reduced confirmation costs for agencies, media companies, and fans

By publicly disclosing the rules regarding fan advertising® in advance, it also helps reduce the burden of individual inquiries and confirmation work for the agency.

Since fans, affiliated agencies, and advertising media companies can share the same fan ad regulations, it leads to an environment where recognition gaps in planning content and design review are reduced, enabling smoother implementation of fan advertising®.

Future Prospects of Senil Japan

Since the launch of its service in 2018, Senil Japan has supported fan support activities using domestic and international advertising media as a specialized agency for fan advertising®.

Moving forward, we will continue to work with entertainment agencies and advertising media companies both in Japan and overseas, including Korea, to create an environment where fans can carry out fan advertising® with peace of mind.

Furthermore, we will continue to focus on supporting the creation of fan ad regulations, assisting with approval applications, developing advertising media, and providing comprehensive support from planning consultations to execution reports, for the development of healthy fan advertising® that respects rights.

About Senil Japan

"Senil Japan," a specialized agency for fan advertising® (birthday/support ads)!

Anyone can easily start fan advertising® (birthday/support ads) with Oshi Crowdfunding!

Over 5,000 support cases! 95% customer satisfaction

We deliver your love for your oshi worldwide through street visions/transit ads/Times Square, etc.!

If you want to promote your oshi, come to Senil Japan♪

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[Contact for Media Inquiries Regarding This Matter]

Senil Japan (Operating Company: IW Inc.)

Public Relations: Horiguchi

Email: a.horiguchi@birthdayadjp.com