IVI Entertainment Co., Ltd. (headquartered in Minato-ku, Tokyo) announces that the 'Popteen Exclusive Model Appointment Announcement Video' posted by its talent, Yua Kobayashi, on social media has generated significant buzz, surpassing 2.8 million total views and receiving over 2,000 supportive comments.

▼ Viral Announcement Video

https://www.tiktok.com/@qua__4/video/7646380100967091463?is_from_webapp=1&sender_device=pc&web_id=7651532565383939601

Yua Kobayashi will begin activities in June 2026 as an exclusive model for Popteen, a fashion media brand targeting teenagers.

Immediately after the announcement, the appointment video received an outpouring of congratulatory messages such as 'Congratulations on becoming an exclusive model!', 'So happy your dream came true!', and 'Excited to see your future activities!', with warm messages flooding in from fans.

Yua Kobayashi first gained attention through her appearance on ABEMA's popular dating reality show. With her approachable personality and authentic content, she has earned strong support from her peers. She continues to grow her presence on social media, becoming one of the most prominent influencers representing Gen Z and Gen Alpha, with hashtags like '#YuaKobayashiWorld' trending online.

Additionally, she was ranked 3rd in the 'Popular TikTokers' category of the '2026 First-Half Trend Rankings Chosen by Gen Z,' published by αZ Research Institute, signaling high expectations for her future content.

Moving forward, Yua Kobayashi will expand her activities across multiple platforms, including the Popteen print magazine, website, social media, and events, where she will continue to introduce new trends to the teenage generation.

◾️ Yua Kobayashi

Born on June 4, 2008, in Kanagawa Prefecture, Yua is a current high school student and influencer.

Her participation in ABEMA's highly popular dating reality show led to a rapid increase in her social media followers. With her relatable character and unfiltered content, she has gained strong support from her generation.

Her unique atmosphere, including playful antics and exceptional facial expressions, has become meme-worthy, making '#YuaKobayashiWorld' a trending topic and generating widespread attention.

Currently active as a Popteen exclusive model, she is expanding her reach across both influencer and modeling domains.

[Popteen Official Model Profile]

・Yua Kobayashi: https://popteen.co.jp/media/model/yua-kobayashi/

[Profile]

・Name: Yua Kobayashi (Kobayashi Yua) / Yua Kobayashi

・Date of Birth: June 4, 2008

・Hometown: Kanagawa Prefecture

・Height: 153cm

・Blood Type: O

・Special Skill: Facial expression control

・Hobbies: Collecting stickers, sleeping

・Fan Name: Gabyinzu

・Instagram: @yua__46_

・TikTok: @qua__4

・YouTube: kobayua_channel

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: IVI Entertainment / Popteen / ABEMA