IGAFOODS Co., Ltd. (Location: Kobe) will launch all 7 types of "bite-sized flavor yokan" that fuse Western confectionery-like package designs with Japanese x Western flavors.

In addition to a pop and sophisticated design that overturns the conventional image of "Japanese sweets," we offer new sensation flavors such as baked sweet potato, mango, lemon, and milk chocolate, which have not been found in yokan before. We aim to create a product that can be easily enjoyed by young people and those unfamiliar with Japanese sweets.

A new yokan experience that is just like Western confectionery

This product was born from the desire to "enjoy yokan more freely and more closely."

Instead of the conventional image of "heavy Japanese sweets," we have adopted a design that makes you want to take pictures and a bite-sized, easy-to-eat style. We propose a new sweets experience that transcends the boundaries of Japanese and Western confectionery.

It also pairs well with coffee and tea, making it a product that can be enjoyed as a souvenir, gift, or a treat for yourself.

Package variations to choose from according to the scene

In addition to the "single item type" that can be enjoyed casually, we also offer a "3-piece set" that supports gift demand.

The single item is a size that is easy to incorporate as a treat for yourself, for eating on the go, or as a small souvenir. On the other hand, the 3-piece set has a sophisticated package design like Western confectionery, making it suitable as a gift or souvenir.

We are committed to a design that makes you want to line them up and take pictures, proposing new value as a "showcaseable sweet" despite being a Japanese sweet.

Baked Sweet Potato Yokan

Mango Yokan

Milk Chocolate Yokan

Lemon Yokan

Black Sesame Yokan

Koshian Yokan

Matcha Yokan

All 7 types of flavors

- Baked sweet potato - Mango - Milk chocolate - Lemon - Black sesame - Koshian (smooth bean paste) - Matcha

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In addition to standard Japanese ingredients, we have incorporated fruit and Western confectionery tastes to create flavors that can be enjoyed by a wide range of generations.

Manufactured at a long-established bean paste factory in Kyoto

This product is manufactured at a long-established bean paste factory in Kyoto that has been involved in making bean paste for many years.

While utilizing the techniques cultivated through traditional manufacturing methods, we have fused them with modern flavors and designs. We have created a product that allows you to feel the delicate taste of authentic Japanese sweets amidst the newness.

It is a yokan that emphasizes not only its appearance but also its "authentic deliciousness."

Development Background

In recent years, with a growing trend of young people moving away from Japanese sweets, product development started with the idea of "how can we enjoy yokan more casually?"

While cherishing traditional Japanese confectionery culture, we aim for a "new yokan" that fits modern lifestyles and sensibilities, and have developed it with attention to taste, design, and size.

[Company Profile]

Company Name: IGAFOODS Co., Ltd. Location: 3F, 2-1-9 Morigocho, Nada-ku, Kobe City, Hyogo Prefecture Business Activities: Manufacturing, sales, and wholesale of food products

[Contact Information]

Contact: Tsuboi Email: igafoods8000@gmail.com

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  • Source: PR TIMES
  • Category: 新商品発売