Beyond "Totono-i": "Hogugu" to be Introduced at Zen Sauna Villa Accommodation Facility "Sauna9"

HOGUGU Technologies Inc. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Kenichi Hanaoka, hereinafter referred to as "our company"), which operates the on-demand relaxation service "Hogugu" nationwide, will begin introducing the corporate partnership plan "Hogugu Official Partners" at "sauna9" (hereinafter referred to as "Sauna9"), a private sauna accommodation facility operated by Sauna9 Inc. (Headquarters: Osaka City, Osaka Prefecture, Representative Director: Kazuo Hisada). Starting June 24, 2026 (Wed.), we will sequentially begin offering preferential coupons through dedicated information boards installed within the facility and providing relaxation services to overnight guests.

"Sauna9" is an accommodation brand that offers long-term stay Zen sauna facilities in a villa sharing* format. It is characterized by a stay style where guests can freely spend their time as if it were their own villa, eliminating customer service to provide a space where they can enjoy complete privacy and freedom. All facilities nationwide are equipped with Zen saunas that can be used in complete privacy.

Details of "Sauna9" can be found here.

Through this collaboration, "Sauna9" guests and lodgers will be able to use treatments by "Hogugu" relaxation therapists (hereinafter referred to as "therapists") at a special rate, enabling them to enjoy a deeper relaxation experience within the facility.

*Villa sharing: A form of shared use where multiple people share a single villa, dividing usage rights and ownership.

Background of the Collaboration

"Zen Sauna" is a meditative space for mind and body adjustment, advocated by "Sauna9," that goes beyond mere sweating. Through immersive spatial design, it realizes a "totono-i" experience that naturally leads to breathing and meditation, and is supported by sauna enthusiasts and luxury customers both domestically and internationally.

On the other hand, there were also requests for further deep relaxation and enhanced blissful rest after the mind and body have been released by the sauna.

This introduction has been realized to meet such demands. By merging "Sauna9"'s "totono-i" experience with "Hogugu"'s on-demand relaxation, we will provide further healing and stay value to our guests.

Comment from Kazuo Hisada, Representative Director of Sauna9 Inc.

"Sauna9" aims to be a "Zen" space where one can face oneself, away from the hustle and bustle of everyday life. After the mind and body are adjusted in the sauna, further relaxation is achieved through the therapist's treatment. I am confident that this new stay experience will further solidify the value our facility offers. Through this collaboration, I hope that your time at "Sauna9" will be an irreplaceable retreat experience for our customers. Please enjoy this special moment of healing.

Comment from Kenichi Hanaoka, Representative Director of HOGUGU Technologies Inc.

At the moment the mind and body are released by the sauna, deep relaxation through the therapist's techniques is added. I am confident that this continuous experience will fill our customers' stays with deeper satisfaction. The collaboration with "Sauna9" is a new challenge where "Hogugu"'s philosophy of "high-quality relaxation anywhere" blossoms in the special space of Zen saunas. We hope you will fully enjoy this new healing experience along with your special stay at "Sauna9."

What is the on-demand relaxation service "Hogugu"?

"Hogugu" is an on-demand relaxation service that allows users to easily call relaxation therapists via an app. Since its launch in 2020, the cumulative number of uses has exceeded 330,000 (as of June 2026, according to our company's research). Safe matching is realized through carefully selected therapists and a mutual review system. Currently, expansion to corporate clients is also accelerating, with strengthened partnerships for employee benefits, events, and facilities such as saunas and gyms. It provides more accessible and high-quality relaxation experiences with its convenience regardless of location.

"Hogugu" Service Site: https://hogugu.com/

What is the corporate service "Hogugu Official Partners"?

"Hogugu Official Partners" has the characteristic of providing new added value to facility users and contributing to the improvement of customer satisfaction. Flexible operation is possible according to the facility's characteristics and preferences.

There are no introduction fees or monthly fees.

Facility-specific coupons will be issued.

Relaxation services can be provided within the facility if there is a treatment space. (Paid/Special Rate)

We also offer on-site services for events held at facilities.

[Event Examples]

Hot Spring Facility Press Release here

Running Station Press Release here

Exhibitions for Companies

If you are interested in this service, please feel free to contact us from the link below, even for a consultation.

Service Inquiry

[Company Profile of HOGUGU Technologies Inc.]

Representative: Kenichi Hanaoka, Representative Director

Homepage: https://info.hogugu.com/information/

Headquarters: Toa Building 9F, 4-5-7 Minamihonmachi, Chuo-ku, Osaka City, Osaka Prefecture

Business Activities: Planning, development, and operation of the on-demand relaxation service "Hogugu"

Inquiries: info@hogugu.com

["Hogugu" Customer App]

iOS App: App Store

Android App: Google Play

["Hogugu" Official Accounts]

X: HOGUGU_official

Instagram: hogugu.official

YouTube: HOGUGU Channel