Gugenka Inc. (CEO: Masashi Mikami) announced today, May 6, 2026 (Wednesday, holiday), the start of a limited-time sale of digital figures featuring characters from The Melancholy of Haruhi Suzumiya series in exclusive outfits for the 'Haruhi Suzumiya's Holiday' collaboration event with Nihonbashi Mitsukoshi Main Store. These figures are available on X-Market via the 3D digital figure viewer app "HoloModels."
X-Market ▶ https://xr-marketplace.com/news/holomodels/posts/233
What is 'Haruhi Suzumiya's Holiday'?
This is a collaboration event between the light novel series "The Melancholy of Haruhi Suzumiya" and Nihonbashi Mitsukoshi Main Store. In addition to selling collaboration items, an in-store event will be held at Nihonbashi Mitsukoshi Main Store.
*HoloModels are sold digitally on the digital goods EC site "X-Market" and will not be sold in stores.
'Haruhi Suzumiya's Holiday' details page ▶ https://isetan.mistore.jp/moodmark/journal0125/012558/
About HoloModels
Haruhi Suzumiya and Kyon, wearing event-exclusive T-shirt outfits, are offered as playable digital figures through HoloModels.
The digital figure service "HoloModels" allows users to view official anime and game characters as digital figures on their smartphones.
Users can freely change poses, expressions, and sizes, and utilize the smartphone's AR function to display HoloModels outdoors or at event venues, taking photos with the characters.
Download the app here: https://xr-marketplace.com/download
The T-shirt design is actually sold at the Nihonbashi Mitsukoshi Main Store event.
It can also be purchased online at MOO:D MARK by ISETAN.
Haruhi Suzumiya × Kume Sen-i Kogyo Haruhi Suzumiya's North High Designated T-shirt
Purchase page ▶ https://isetan.mistore.jp/moodmark/journal0125/012558/
Product Lineup
◆ Haruhi Suzumiya (wearing "Haruhi Suzumiya's Holiday" outfit)
https://xr-marketplace.com/package/3003
◆ Kyon (wearing "Haruhi Suzumiya's Holiday" outfit)
https://xr-marketplace.com/package/3004
Selling Price
Each 3,850 yen (tax included)
Sales Period
May 6, 2026 (Wednesday, Public Holiday) 10:00 AM - June 9, 2026 (Tuesday) 8:00 PM
How to Purchase
Purchase on the digital EC site "X-Market"
https://xr-marketplace.com/
*No sales will be conducted at the in-store event.
'Haruhi Suzumiya's Holiday' Event Overview
Event Name
Haruhi Suzumiya's Holiday
Event Contents
◆ MOO:D MARK by ISETAN Online Sale
[Period] May 6, 2026 (Wednesday, Public Holiday) 10:00 AM - June 9, 2026 (Tuesday) 8:00 PM
◆ Nihonbashi Mitsukoshi Main Store In-store Event
[Period] May 6, 2026 (Wednesday, Public Holiday) - May 12, 2026 (Tuesday)
[Venue] Nihonbashi Mitsukoshi Main Store, Main Building 2F, Event Space
Event details site
https://isetan.mistore.jp/moodmark/journal0125/012558/
What is "The Melancholy of Haruhi Suzumiya Series"?
"I'm not interested in ordinary humans. If there are any aliens, time travelers, or espers, come to me. That's all." Haruhi Suzumiya, who made a shocking greeting upon entering high school.
Bored with her mundane daily life, she formed a mysterious group called the "SOS Brigade," short for "Spreading Excitement Over the World with Haruhi Suzumiya." Kyon, a classmate, the quiet bookworm Yuki Nagato, the moe-담당 Mikuru Asahina, and the mysterious transfer student Itsuki Koizumi were all dragged into her schemes. However, the three besides Kyon seem to have secrets they can't tell Haruhi...
This is a subtly extraordinary school story, where Kyon and the SOS Brigade are constantly at the mercy of Haruhi, a self-centered, super-positive, and willful girl!
Anime Official Website: https://sneakerbunko.jp/haruhi/
About Gugenka Inc.
Gugenka is an XR creative studio that disseminates Japanese IPs to the world through XR technology.
On the digital goods specialized EC site "X-Market," you can purchase digital goods such as "HoloModels," official Japanese anime digital figures.
Gugenka Inc.
Company Name: Gugenka Inc. Keywords: XR, Digital Figures, Anime, Collaboration, AR
FACT BOX
- Source: PR TIMES
- Category: Event