Parenting Brand Hugoo Launches First Collaboration with New Era® for Limited Edition Caps
Hugoo, a parenting goods brand operated by GRIT Inc., has announced its first collaboration with sports lifestyle brand New Era®. The limited-edition caps will be released in June 2026.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 12:30
- 🔍 Collected: May 31, 2026 at 23:12 (106h 42m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:58 (25h 46m after Collected)
Hugoo, operated by GRIT Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yasuhiro Yamamoto), will release a limited-edition collaboration cap with New Era® starting in June 2026.
The theme of this collaboration is "THE OUTING DAY." It will be developed as a three-month consecutive special collection that fuses the enduring craftsmanship of New Era® with the vision of Hugoo.
Development Background and Concept
The concept draws inspiration from the scenery and colors families encounter during outings—from soft morning light to the vibrant atmosphere of the day and the calm colors of the city at night. It is a product designed to gently accompany the beautiful, fleeting moments of parenting.
New colors will be released for three consecutive months as part of this collaboration.
Product Features
- 9TWENTY™ Base: Features a soft, comfortable fit without a front structure, conforming easily to the shape of the head.
- Minimalist Design: The front is kept clean with no logos, suitable for both moms and dads.
- Subtle Branding: The brand message "Hug Every Moment" is embroidered on the left side in matching thread.
- Adjustable Fit: Features a cross-strap on the back for easy size adjustment, suitable for unisex wear.
Product Overview
Product Name: Hugoo × New Era® 9TWENTY™ Cap
Colors (First Wave): Timeless Taupe, Stone
Price: 5,800 yen (including tax)
Release Date: Scheduled for June 2026
Sales Channel: Hugoo Official Online Store https://hugoo-official.com/
The theme of this collaboration is "THE OUTING DAY." It will be developed as a three-month consecutive special collection that fuses the enduring craftsmanship of New Era® with the vision of Hugoo.
Development Background and Concept
The concept draws inspiration from the scenery and colors families encounter during outings—from soft morning light to the vibrant atmosphere of the day and the calm colors of the city at night. It is a product designed to gently accompany the beautiful, fleeting moments of parenting.
New colors will be released for three consecutive months as part of this collaboration.
Product Features
- 9TWENTY™ Base: Features a soft, comfortable fit without a front structure, conforming easily to the shape of the head.
- Minimalist Design: The front is kept clean with no logos, suitable for both moms and dads.
- Subtle Branding: The brand message "Hug Every Moment" is embroidered on the left side in matching thread.
- Adjustable Fit: Features a cross-strap on the back for easy size adjustment, suitable for unisex wear.
Product Overview
Product Name: Hugoo × New Era® 9TWENTY™ Cap
Colors (First Wave): Timeless Taupe, Stone
Price: 5,800 yen (including tax)
Release Date: Scheduled for June 2026
Sales Channel: Hugoo Official Online Store https://hugoo-official.com/
FAQ
HugooとNew Eraのコラボ商品は何ですか？
「Hugoo × New Era® 9TWENTY™ キャップ」です。親子のお出かけをテーマにしたスペシャルコレクションです。
商品の特徴は何ですか？
New Eraの人気モデル「9TWENTY™」を採用し、フロント部分に芯がないやわらかな被り心地が特徴です。ミニマルなデザインで、Hugooのブランドメッセージ「Hug Every Moment」が同系色で刺繍されています。
販売価格と購入方法は？
価格は5,800円（税込）で、Hugoo公式オンラインストアにて2026年6月より販売予定です。
サイズ調整は可能ですか？
はい、バックにはサイズ調整が容易なクロスストラップを採用しており、ユニセックスで着用可能です。
第1弾のカラー展開は？
タイムレストープとストーンの2色展開です。