Sumasta Representative Ken Kaneko Proposes New Eating Habits to Change "Dieting = Self-Denial" with LOCALO Noodle

Grand Bleu & Co., Ltd. (Minato-ku, Tokyo, President and CEO: Yasutoki Aoki) has announced a new initiative with Ken Kaneko, representative of SUMMER STYLE AWARD (Sumasta), to redefine the conventional notion that "dieting means self-denial." This initiative aims to promote new eating habits that allow individuals to enjoy food while working towards their ideal physique, leveraging the "LOCALO Noodle," a versatile meal replacement noodle that has surpassed 400,000 cumulative sales in 12 months since its launch.

To commemorate the launch of this initiative, we will be releasing Ken Kaneko Recommended Sets (14-meal, 28-meal, and 56-meal options).

◾️ Background

Despite growing interest in health consciousness and body makeovers, the idea that "one must give up their favorite foods while dieting" still persists.

However, extreme dietary restrictions are often difficult to maintain and can frequently lead to rebound weight gain and stress.

Grand Bleu & Co. developed LOCALO Noodle with the philosophy that "health and deliciousness can coexist." Now, in collaboration with Ken Kaneko, a long-standing leader in the body-making industry, we will promote a new value of "sustainable dieting" rather than one based on self-denial.

◾️ Initiative with Ken Kaneko

Ken Kaneko, who is active as a top physique athlete and coach, resonated with the brand concept. Under the theme of transforming dieting from "endurance" to "sustainability," we will launch the "Rocalo Noodle Diet Method" to promote new eating habits and offer recommended sets.

⚫︎ Special website: https://gbleu.jp/lp?u=kaneko3

◾️ Features of LOCALO Noodle

1 Authentic Deliciousness with Renowned Quality

We haven't settled for just lightness; we've pursued the perfection of our broths and sauces. Despite being a meal replacement noodle, it offers a satisfying, authentic taste that can be the star of a meal.

2 Approximately 300 kcal per serving, including sauce

Enjoy the satisfaction of ramen or pasta for approximately 300 kcal per serving. This meal is designed to be enjoyed without worrying about calories, even during workouts or dieting. *2

3 Gluten-Free Noodles and Low GI for Consideration

The dried noodles are made without gluten ingredients. Utilizing buckwheat flour, which has roots in the 'Hegi Soba' presented to the Imperial family in Niigata, and seaweed, they offer a smooth texture and satisfying chew. With a low GI of 46, it's an easy choice for those conscious of their daily meals. *3 *4

◾️ Ken Kaneko Recommended Set

Available in 14-meal, 28-meal, and 56-meal sets. You can choose according to your lifestyle and goals, and freely combine your favorite sauces.

Ken Kaneko particularly recommends the 28-meal set, which is ideal for those aiming to establish sustainable eating habits.

Product Overview

Product Name: Ken Kaneko Recommended LOCALO Noodle Set Sets: 14-meal, 28-meal, 56-meal, Subscription Course Sales Page: https://gbleu.jp/lp?u=kaneko3

YouTube: https://youtu.be/4kbAaWGyfG4?si=zOzUz8TEo4DbPseb

◾️ Future Outlook

Through LOCALO Noodle, Grand Bleu & Co. aims to popularize a "food culture where one can continue to build their ideal body while enjoying food," rather than the conventional idea of "sacrificing favorite foods for health."

We will continue to propose options that allow more people to lead healthy lifestyles without strain through various product developments and projects.

Brand Introduction

LOCALO Noodle <Supreme Rocalo Meal Replacement Noodles for Foodies>

For those who love ramen and pasta but are not satisfied with konjac noodles or soy protein noodles, this is a completely new concept in meal replacement noodles. Made with special noodles derived from buckwheat flour, which has roots in the 'Hegi Soba' presented to the Imperial family in Niigata, and seaweed, these noodles are low in fat and gluten-free. Even with sauce, each serving is only about 300 kcal.

For flavor, we pursued renowned quality by collaborating with "Kohaku," a reservation-only ramen restaurant that has been listed in the Michelin Bib Gourmand for six consecutive years, and by co-developing with a chef who trained at a Michelin three-star restaurant. Furthermore, we have accumulated high evaluations and achievements, including the Gold Award in the Food Division at Monde Selection 2026 *5, becoming a bestseller in Amazon's "Noodles & Pasta Gifts" category *6, and ranking first in Rakuten's "Diet Food" weekly ranking *7.

Official EC Site: https://localo-noodle.jp/

Company Overview

Company Name: Grand Bleu & Co., Ltd.

Location: 103, 3-17-12 Roppongi, Minato-ku, Tokyo 106-0032

President and CEO: Yasutoki Aoki

Company Site: https://gbleu.co.jp/

Business Description: A brand company that pushes "Something Good" into the mainstream. We support the acquisition of recognition for excellent products and services and the optimization of marketing costs using social buzz strategies. With the slogan "Think Deep," we aim to maximize brand value through unique strategies.

【Official SNS】

X (formerly Twitter): x.com/GrandBleu_Co

LOCALO Noodle Instagram: localo_noodle_official

◾️ Inquiries Regarding This Matter

Grand Bleu & Co., Ltd.

Marketing Strategy Office, PR Department

MAIL: info@gbleu.co.jp