Meet "Unforgettable Meat Experiences" in the Nasu Forest! Experience-Based Food Festival "GOOD NEWS MEATING 2026" Featuring Meat Producers and Chefs from Across Japan Decided!

GOOD NEWS

GOOD NEWS Inc. (Location: Nasu Town, Tochigi Prefecture), a company that tackles town development and system creation to solve social issues through design with a focus on "food," and develops products such as a sweets brand that utilizes by-products, will hold the experiential event "GOOD NEWS MEATING 2026," gathering meat producers, chefs, and food creators from across Japan, on July 4th (Sat.) and 5th (Sun.), 2025, at GOOD NEWS NEIGHBORS.

Meat Festival! An Unforgettable Meat Experience.

Last year's "GOOD NEWS Meat Festival," which attracted many visitors, returns in 2026, scaled up for its second year!

"GOOD NEWS MEATING," a fusion of "Meat" and "Meeting," started not just as a place to taste meat, but as a "place where people and food connect."

It is an event that delivers an experience where you can "know and taste" meat by directly conversing with producers and chefs from all over the country, learning about their unique raising methods, their thoughts, and the background of receiving life. By knowing the stories embedded in each ingredient, your way of feeling "delicious" changes. This year, for the first time, we will implement a fully reservation-based BBQ event called "BBQ MEATING" where you can eat your fill of meat. We are planning special MEATING events where the more you eat and learn, the deeper your appreciation for "deliciousness" will become.

What is "good meat"?

A two-day event to connect with the thoughts of producers, the regional climate, and the cycle of life through eating.

Please enjoy an "unforgettable meat experience" where you will encounter the unknown "charms of meat" in the Nasu forest.

GOOD NEWS MEATING 2026 Event Overview

Date & Time: July 4th (Sat.) & 5th (Sun.), 2026, 9:00 AM - 4:00 PM

Venue: GOOD NEWS NEIGHBORS, 24-1 Takaku Otsu, Nasu Town, Nasu District, Tochigi Prefecture

Admission: Free

Parking: Available (500 yen per car *Free with app registration) *Bus shuttle service planned between Nasushiobara Station and the venue for train passengers.

Instagram: @goodnews_nasu

Organizer: GOOD NEWS Inc. Cooperating with: Terauchi Animal Hospital, ABC Meat

Details here

Featured Attractions to Fully Savor Meat

1. Special BBQ Experience!

BBQ MEATING

This year's highlight is a fully reservation-based BBQ! The star is slow-cooked whole cuts of meat. Enjoy a live BBQ experience unique to this event, where you can savor the aroma, the sizzling sound, and the juices of meat like beef round and pork shoulder, grilled generously. Furthermore, BBQ researcher Keitaro Iwai will directly teach you the techniques for grilling meat, controlling heat, and bringing out its deliciousness! It's a 90-minute session that combines learning and experience, making the act of "grilling" itself enjoyable.

BBQ MEATING

Details

Participation Fee: 3,000 yen (tax included) / person

Capacity: Limited to 50 people per session (fully reservation-based)

Session Times (Same for both days): Part 1: 11:30 AM - 1:30 PM / Part 2: 1:30 PM - 3:00 PM

(90 minutes each)

Menu:

Whole meat grilling (grilled beef round, grilled pork shoulder)

Whole vegetable grilling (Eringi mushrooms, bell peppers, etc.)

Pork belly wraps (green onions, okra, young corn, shungiku, etc.)

*Menu items are subject to change.

Reserve here

BBQ Researcher Keitaro Iwai

Keitaro Iwai

[BBQ Researcher] Works in the human resource development department of a major consulting firm while also serving as the representative of "Share Style BBQ." He produces participatory BBQ events with the slogan "Sharing not food, but experiences," for corporate team building and local ingredient promotion, having mobilized over 30,000 people.

2. Meat Tasting Comparison!

We will offer a "greedy BBQ" where you can taste and compare meats from multiple vendors at once. Details will be announced sequentially on the official Instagram.

Official Instagram

3. Talk Event MEATING LIVE "Unforgettable Meat Experience. NICE MEAT MEET YOU" to be held!

NICE MEAT MEET YOU

Where did the meat we casually eat come from? Who raised it? How was it raised? This event provides an opportunity to reconsider "good meat" and find your own definition of "delicious" by learning the stories of producers and their environments. Producers, chefs, retailers, and others from different fields will take the stage to share their "unforgettable meat experiences," "encounters with meat," and "experiences that led to their current work" (no reservation required).

Schedule

▶ Saturday, July 4th

(Approx. 20 minutes per session)

11:00 AM - 11:20 AM JA Nasuno x Han:nari

11:30 AM - 11:50 AM Shinrinno Farm x TESIO

12:00 PM - 12:20 PM Tochigi Shamo Processing Plant x Ichariiba Tochigi/Okinawa

12:30 PM - 12:50 PM GOOD NEWS FARM x YUBOKU

1:00 PM - 1:20 PM Asian Rural Institute x Hayari Sausage

▶ Sunday, July 5th

(Approx. 20 minutes per session)

11:00 AM - 11:20 AM ABC Meat x Akagyu/Akagi Wagyu TORIYAMA

11:30 AM - 11:50 AM Saiboku x Watanabe Meat Shop

12:00 PM - 12:20 PM Hasegawa Farm x Rustico

12:30 PM - 12:50 PM Kurofuji Farm x Torimasu

1:00 PM - 1:20 PM Tabiji Vielle x Hi-Five BURGERS with Ishioka Suzuki Ranch

1:30 PM - 1:50 PM KURKKU FIELDS x Brown Cheese Brothers

Facilitator: Hiromitsu Terauchi

Facilitator

Hiromitsu Terauchi

A veterinarian operating an animal hospital in Takanezawa Town, Tochigi Prefecture. Alongside his practice, he disseminates information on dairy and livestock farming through serializations in industry magazines and by distributing the podcast "Rakuchik Radio."

<List of Exhibitors>

26 food and beverage vendors will gather, offering a diverse range of delicious meats from familiar pork and beef to brand-name meats from all over the country!

Join us for a unique MEATING experience where you can eat, learn, savor, and connect 🍖

Exhibitor List

1. Tochigi Prefecture 🐂 JA Nasuno @ja_nasuno

2. Gunma Prefecture 🐂 Akagyu/Akagi Wagyu TORIYAMA @akagigyu_akagiwagyu

3. Tochigi Prefecture 🐂 Hasegawa Farm @ashikaga_marc_boeuf

4. Tochigi Prefecture 🐂 Shinrinno Farm @shinrinno

5. Ehime Prefecture 🐖 YUBOKU @yubokunosato

6. Saitama Prefecture 🐖 Saiboku @saiboku1946

7. Tochigi Prefecture 🐖 Asian Rural Institute @asian_rural_institute

8. Yamanashi Prefecture 🐓 Kurofuji Farm @tamagomura_kurofujinojo

9. Tochigi Prefecture 🐓 Tochigi Shamo Processing Plant @tochigi__shamo

10. Tochigi Prefecture 🐓 Torimasu