K-Beauty Brand TIRTIR to Launch 'Cool & Silky' Refreshing Cushion Powder on June 16

Goodai Global Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Oh Dong-hoon) has announced the launch of two shades of 'Cool Fresh Blur Finish Cushion' from its makeup brand TIRTIR, starting June 16, 2026. This product is designed to suppress stickiness and adjust skin tone with a refreshing touch.

Key Highlights: - Cooling Liquid Powder: Contains sebum-control powder to absorb excess oil, providing a silky finish with a pleasant cooling sensation perfect for hot summer days. - On-the-go UV Care: With SPF17 PA+, it allows for easy 'top-up' UV protection during touch-ups. The liquid formula prevents the powdery or white cast issues often associated with re-application. - Skincare-Infused Formula: Formulated with Adenosine, Niacinamide, and eight botanical extracts (including Persimmon Leaf, Grape Fruit, and Safflower) to moisturize and protect skin from air-conditioning dryness and environmental damage.

Available in two shades: '01 ICY LAVENDER' for neutralizing yellow tones and '02 FROZEN PEACH' for a natural glow. Priced at 2,750 yen (tax included), it will be available at major retailers such as Loft, PLAZA, and @cosme.