A Cordless Vacuum of Approx. 1.2kg, Developed by a Cleaning Pro for Japanese Homes
A Japanese company, GlowUp Inc., has launched the SHOJIKI SH-J002, a cordless vacuum cleaner designed specifically for Japanese homes by a cleaning professional. Weighing only 1.2kg, it prioritizes ease of use and a balance of lightness and power over the "suction power race," featuring a BLDC motor, USB-C charging, and a green LED to visualize dust. This new model builds on the success of a previous version that sold 6,000 units in two months.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 20:38
- 🔍 Collected: April 14, 2026 at 12:01
- 🤖 AI Analyzed: April 14, 2026 at 17:44 (5h 43m after Collected)
Overview
The cordless vacuum cleaner "SHOJIKI SH-J002" is a product born from a pursuit from scratch for "a vacuum cleaner that truly fits Japanese homes" by SHOJIKI representative, Mr. Edagawa, who holds professional cleaning qualifications (Cleanest 1st Grade, Organizing and Storage Advisor Associate 1st Grade, Time-saving Housework Specialist). Another model from the same brand, the "SH-J001," sold out approximately 6,000 units in just two months. Backed by the trust and support for the SHOJIKI brand, the SH-J002 was newly developed. It features a body weight of about 1.2kg, a BLDC motor (up to 180W), USB Type-C charging compatibility, a self-propelled head, and a green LED for visualizing dust, all while pursuing unexaggerated ease of use under the brand concept of "Honest Quality."
Development Background: A Departure from the "Suction Power Race"
There are now hundreds of options in the cordless vacuum cleaner market. As companies compete on "maximum suction power of XX Pa" and "motor output of XX W," the SHOJIKI development team posed a question:
"Even if the suction power is high, if it's heavy and difficult to take out, people will stop using the vacuum cleaner."
As a cleaning professional involved with many households, the developer noticed that most dirt is the result of "sparing the effort to take out the vacuum cleaner." Stored on a high shelf, the cord is a hassle, it's heavy—such small frictions hinder daily cleaning habits.
The SH-J002 was designed with "lowering the hurdle to cleaning" at its core. It is a product that accumulates "ease of use" actually felt in daily life, rather than just numbers on a spec sheet—being lightweight, easy to take out, and chargeable anywhere.
Success of the Previous Model "SH-J001"—Approx. 6,000 Units Sold Out in 2 Months
Another model from the SHOJIKI brand, the "SH-J001," sold out approximately 6,000 units in just two months after its release. Comments like "It sucks so well for being so light" and "It's no longer a pain to take it out every day" spread through word-of-mouth, leading to a natural expansion of demand without relying on advertising.
The success of the SH-J001 indicates that empathy for the SHOJIKI brand's "Honest Quality" is spreading. The SH-J002 was independently developed as a different model from the SH-J001, and it is a unit that further pursues ease of use for Japanese homes with features like a bending extension pipe, USB Type-C charging, and a green LED light.
Development Story: Japanese People Creating a Vacuum Cleaner for Japanese Homes
- "Why are most famous vacuum cleaners from overseas brands?"
This is Edagawa, the representative of SHOJIKI. As a Cleanest 1st Grade, Organizing and Storage Advisor Associate 1st Grade, and Time-saving Housework Specialist, I have been close to the "cleaning troubles" of numerous households.
When I looked around, I noticed that many of the vacuum cleaners called "masterpieces" in the world are products of overseas brands. Of course, they have wonderful technology. However, as I continued to work on-site as a professional, I kept feeling a sense of incongruity. A question: "Is this really the right answer for Japanese homes?"
- The Fundamental Difference Between Western Specifications and Japanese Lifestyles
In Western countries, it is a culture to wear shoes indoors. To scrape out stubborn sand packed deep in carpets, they prioritized "overwhelming suction power even if it's heavy." However, the Japanese lifestyle of taking off shoes at the entrance is fundamentally different.
What we need is not the brute force of swinging around a heavy machine. It is the "perfect balance of lightness and suction power" that allows for light movement on flooring and tatami mats, and stress-free cleaning of narrow gaps and intricate furniture. That is why the SH-J002 was developed with a thorough focus on Japanese homes and physiques, as a Japanese manufacturer.
- The Biggest Development Hurdle—The Contradiction Between Suction Power and Lightweight Design
In development, the biggest wall was the contradiction between suction power and making it lightweight.
- Pursuing power makes the body heavy and burdens the arm.
- Pursuing lightness compromises the essential dust suction power.
In the initial prototypes that tried to simply convert overseas power into lightness, we were repeatedly beaten down by this dilemma. The answer we arrived at was not simply to make the motor larger. We analyzed the airflow (fluid design) from scratch and thoroughly eliminated invisible, wasteful resistance. It was a shift in thinking from "adding" power to "using up" energy. As a result, by fusing a brushless motor with a high-efficiency multi-cyclone, we succeeded in achieving both "lightness" with a total weight of just 1.2kg and uncompromising "suction power."
- Thoroughly Eliminating "Small Daily Stresses" from a Professional's Perspective
Furthermore, from a professional's perspective, we have thoroughly eliminated "small daily stresses."
- USB Type-C PD charging that doesn't require a dedicated adapter
- A slim handle designed for easy grip
- An LED light that brightly illuminates dark gaps
These are all detailed considerations unique to a Japanese manufacturer, designed to create "breathing room" in busy Japanese daily life.
- Representative's Comment (SHOJIKI Representative, Mr. Edagawa)
"A unit that a cleaning professional has seriously developed for Japanese homes, without any falsehoods. That is the SH-J002, and the honest quality that our brand 'SHOJIKI' promises. To make every day lighter. As an honest tool that is closest to your life."
5 Features of SH-J002
① Lightweight Design of Approx. 1.2kg—"Ease of Holding" as the First Function
The entire unit weighs about 1.2kg, and the handheld part alone is about 0.64kg. The slim handle, designed based on joint research with a university to be easy to grip, reduces the burden on the wrist. Equipped with a self-propelled power head, you can move it back and forth without feeling its weight.
② BLDC Motor (Max 180W) + Multi-Cyclone Structure—Tangible Suction Sustainability
The suction motor uses a brushless direct current (BLDC) motor. The maximum vacuum level in strong mode has a dust pickup rate of about 94.52% (compliant with JIS C 9802). The multi-cyclone structure continuously separates dust and air, so the design prevents a sharp drop in suction power even if the filter gets clogged.
③ Green LED Light + Bending Extension Pipe—Conquering "Unseen Places"
A green LED mounted on the head illuminates the floor surface, making dust visible along walls and in the shadows of furniture that you wouldn't normally notice. The extension pipe has a bending mechanism that changes angle with a single button, allowing you to reach deep under sofas and beds without bending down.
④ Tangle-Resistant Brush Structure + 2-Way Design
The rotating brush uses a seamless integrated roller. The structure repels and releases hair and pet fur. By removing the extension pipe, it can be used as a handheld cleaner weighing about 0.64kg. It can be used for scenes other than floor cleaning, such as inside cars, on shelves, and on stairs.
⑤ USB Type-C Charging + Charging Stand—"Always Connected" Daily Use
Charging is a 2-way system: "just place it" on the dedicated stand, or direct charging with a USB Type-C cable. The charging time is about 2.5 hours, and it can run continuously for about 30 minutes in standard mode.
Developer's Comment
"Increasing the suction power figure is actually not that difficult. But creating a vacuum cleaner that you want to use every morning was a completely different story. No matter how many times we measured the dust, the final evaluation axis was 'can you continue to use it?' The SH-J002 is the result of constantly asking whether it fits into life, not just its specs."
—SHOJIKI Brand Development Manager (Cleanest 1st Grade / Organizing and Storage Advisor Associate 1st Grade)
Product Overview
Release Date: April 22, 2026
Product Name: SHOJIKI Cordless Vacuum Cleaner SH-J002
Body Weight: Approx. 1.2kg (Handheld part only: Approx. 0.64kg)
Suction Motor: BLDC Motor Max 180W
Continuous Operation Time: Standard mode: Approx. 30 min / Strong mode: Approx. 12 min
Charging Time: Approx. 2.5 hours (USB Type-C / Charging stand compatible)
Dust Collection Capacity: 0.20L (compliant with JIS C 9108)
Filter: H11 Filter (Multi-cyclone structure)
Noise Level: Standard: Approx. 65dB / Strong: Approx. 70dB
External Dimensions: Width 210 × Depth 130 × Height 1,000mm
Color Options: White (SH-J002WH) / Black (SH-J002BK)
Suggested Retail Price: 19,800 yen (tax included)
Warranty Period: 1 year (extendable to a maximum of 2 years by posting a review after purchase)
Company Profile
Company Name: GlowUp Inc.
Brand Name: SHOJIKI®
Brand Concept: "No exaggeration. Honest quality you can feel."
Location: 3F Gate Tower West, 148 Block, 178-4 Wakashiba, Kashiwa City, Chiba Prefecture
TEL: 050-7108-4785
E-MAIL: support@glowup-inc.com
Future Outlook
Starting with the deployment of the SH-J002, SHOJIKI plans to expand its product line centered on "being honest with the user's actual experience." Optional attachments for futons and sofas (futon nozzle, sofa nozzle, square brush, etc.) are already in the lineup, proposing a modular usage centered around a single base machine.
Aiming to be a "Japanese brand that won't lose to overseas manufacturers"—SHOJIKI will continue to prove this concept with each and every product.
【Inquiries Regarding This Matter】
GlowUp Customer Service Center
TEL: 050-7108-4785 E-MAIL: support@glowup-inc.com
We welcome inquiries for interviews and publications regarding this matter.
Please note that we refrain from responding to contacts for sales purposes.
We appreciate your understanding.
【Product Purchase Page】
Amazon: https://www.amazon.co.jp/dp/B0GW86Z6KP
Rakuten: https://item.rakuten.co.jp/shojiki-official/sh-j002/
Company EC Site: https://shojiki-store.com/products/shojiki-shj002
The cordless vacuum cleaner "SHOJIKI SH-J002" is a product born from a pursuit from scratch for "a vacuum cleaner that truly fits Japanese homes" by SHOJIKI representative, Mr. Edagawa, who holds professional cleaning qualifications (Cleanest 1st Grade, Organizing and Storage Advisor Associate 1st Grade, Time-saving Housework Specialist). Another model from the same brand, the "SH-J001," sold out approximately 6,000 units in just two months. Backed by the trust and support for the SHOJIKI brand, the SH-J002 was newly developed. It features a body weight of about 1.2kg, a BLDC motor (up to 180W), USB Type-C charging compatibility, a self-propelled head, and a green LED for visualizing dust, all while pursuing unexaggerated ease of use under the brand concept of "Honest Quality."
Development Background: A Departure from the "Suction Power Race"
There are now hundreds of options in the cordless vacuum cleaner market. As companies compete on "maximum suction power of XX Pa" and "motor output of XX W," the SHOJIKI development team posed a question:
"Even if the suction power is high, if it's heavy and difficult to take out, people will stop using the vacuum cleaner."
As a cleaning professional involved with many households, the developer noticed that most dirt is the result of "sparing the effort to take out the vacuum cleaner." Stored on a high shelf, the cord is a hassle, it's heavy—such small frictions hinder daily cleaning habits.
The SH-J002 was designed with "lowering the hurdle to cleaning" at its core. It is a product that accumulates "ease of use" actually felt in daily life, rather than just numbers on a spec sheet—being lightweight, easy to take out, and chargeable anywhere.
Success of the Previous Model "SH-J001"—Approx. 6,000 Units Sold Out in 2 Months
Another model from the SHOJIKI brand, the "SH-J001," sold out approximately 6,000 units in just two months after its release. Comments like "It sucks so well for being so light" and "It's no longer a pain to take it out every day" spread through word-of-mouth, leading to a natural expansion of demand without relying on advertising.
The success of the SH-J001 indicates that empathy for the SHOJIKI brand's "Honest Quality" is spreading. The SH-J002 was independently developed as a different model from the SH-J001, and it is a unit that further pursues ease of use for Japanese homes with features like a bending extension pipe, USB Type-C charging, and a green LED light.
Development Story: Japanese People Creating a Vacuum Cleaner for Japanese Homes
- "Why are most famous vacuum cleaners from overseas brands?"
This is Edagawa, the representative of SHOJIKI. As a Cleanest 1st Grade, Organizing and Storage Advisor Associate 1st Grade, and Time-saving Housework Specialist, I have been close to the "cleaning troubles" of numerous households.
When I looked around, I noticed that many of the vacuum cleaners called "masterpieces" in the world are products of overseas brands. Of course, they have wonderful technology. However, as I continued to work on-site as a professional, I kept feeling a sense of incongruity. A question: "Is this really the right answer for Japanese homes?"
- The Fundamental Difference Between Western Specifications and Japanese Lifestyles
In Western countries, it is a culture to wear shoes indoors. To scrape out stubborn sand packed deep in carpets, they prioritized "overwhelming suction power even if it's heavy." However, the Japanese lifestyle of taking off shoes at the entrance is fundamentally different.
What we need is not the brute force of swinging around a heavy machine. It is the "perfect balance of lightness and suction power" that allows for light movement on flooring and tatami mats, and stress-free cleaning of narrow gaps and intricate furniture. That is why the SH-J002 was developed with a thorough focus on Japanese homes and physiques, as a Japanese manufacturer.
- The Biggest Development Hurdle—The Contradiction Between Suction Power and Lightweight Design
In development, the biggest wall was the contradiction between suction power and making it lightweight.
- Pursuing power makes the body heavy and burdens the arm.
- Pursuing lightness compromises the essential dust suction power.
In the initial prototypes that tried to simply convert overseas power into lightness, we were repeatedly beaten down by this dilemma. The answer we arrived at was not simply to make the motor larger. We analyzed the airflow (fluid design) from scratch and thoroughly eliminated invisible, wasteful resistance. It was a shift in thinking from "adding" power to "using up" energy. As a result, by fusing a brushless motor with a high-efficiency multi-cyclone, we succeeded in achieving both "lightness" with a total weight of just 1.2kg and uncompromising "suction power."
- Thoroughly Eliminating "Small Daily Stresses" from a Professional's Perspective
Furthermore, from a professional's perspective, we have thoroughly eliminated "small daily stresses."
- USB Type-C PD charging that doesn't require a dedicated adapter
- A slim handle designed for easy grip
- An LED light that brightly illuminates dark gaps
These are all detailed considerations unique to a Japanese manufacturer, designed to create "breathing room" in busy Japanese daily life.
- Representative's Comment (SHOJIKI Representative, Mr. Edagawa)
"A unit that a cleaning professional has seriously developed for Japanese homes, without any falsehoods. That is the SH-J002, and the honest quality that our brand 'SHOJIKI' promises. To make every day lighter. As an honest tool that is closest to your life."
5 Features of SH-J002
① Lightweight Design of Approx. 1.2kg—"Ease of Holding" as the First Function
The entire unit weighs about 1.2kg, and the handheld part alone is about 0.64kg. The slim handle, designed based on joint research with a university to be easy to grip, reduces the burden on the wrist. Equipped with a self-propelled power head, you can move it back and forth without feeling its weight.
② BLDC Motor (Max 180W) + Multi-Cyclone Structure—Tangible Suction Sustainability
The suction motor uses a brushless direct current (BLDC) motor. The maximum vacuum level in strong mode has a dust pickup rate of about 94.52% (compliant with JIS C 9802). The multi-cyclone structure continuously separates dust and air, so the design prevents a sharp drop in suction power even if the filter gets clogged.
③ Green LED Light + Bending Extension Pipe—Conquering "Unseen Places"
A green LED mounted on the head illuminates the floor surface, making dust visible along walls and in the shadows of furniture that you wouldn't normally notice. The extension pipe has a bending mechanism that changes angle with a single button, allowing you to reach deep under sofas and beds without bending down.
④ Tangle-Resistant Brush Structure + 2-Way Design
The rotating brush uses a seamless integrated roller. The structure repels and releases hair and pet fur. By removing the extension pipe, it can be used as a handheld cleaner weighing about 0.64kg. It can be used for scenes other than floor cleaning, such as inside cars, on shelves, and on stairs.
⑤ USB Type-C Charging + Charging Stand—"Always Connected" Daily Use
Charging is a 2-way system: "just place it" on the dedicated stand, or direct charging with a USB Type-C cable. The charging time is about 2.5 hours, and it can run continuously for about 30 minutes in standard mode.
Developer's Comment
"Increasing the suction power figure is actually not that difficult. But creating a vacuum cleaner that you want to use every morning was a completely different story. No matter how many times we measured the dust, the final evaluation axis was 'can you continue to use it?' The SH-J002 is the result of constantly asking whether it fits into life, not just its specs."
—SHOJIKI Brand Development Manager (Cleanest 1st Grade / Organizing and Storage Advisor Associate 1st Grade)
Product Overview
Release Date: April 22, 2026
Product Name: SHOJIKI Cordless Vacuum Cleaner SH-J002
Body Weight: Approx. 1.2kg (Handheld part only: Approx. 0.64kg)
Suction Motor: BLDC Motor Max 180W
Continuous Operation Time: Standard mode: Approx. 30 min / Strong mode: Approx. 12 min
Charging Time: Approx. 2.5 hours (USB Type-C / Charging stand compatible)
Dust Collection Capacity: 0.20L (compliant with JIS C 9108)
Filter: H11 Filter (Multi-cyclone structure)
Noise Level: Standard: Approx. 65dB / Strong: Approx. 70dB
External Dimensions: Width 210 × Depth 130 × Height 1,000mm
Color Options: White (SH-J002WH) / Black (SH-J002BK)
Suggested Retail Price: 19,800 yen (tax included)
Warranty Period: 1 year (extendable to a maximum of 2 years by posting a review after purchase)
Company Profile
Company Name: GlowUp Inc.
Brand Name: SHOJIKI®
Brand Concept: "No exaggeration. Honest quality you can feel."
Location: 3F Gate Tower West, 148 Block, 178-4 Wakashiba, Kashiwa City, Chiba Prefecture
TEL: 050-7108-4785
E-MAIL: support@glowup-inc.com
Future Outlook
Starting with the deployment of the SH-J002, SHOJIKI plans to expand its product line centered on "being honest with the user's actual experience." Optional attachments for futons and sofas (futon nozzle, sofa nozzle, square brush, etc.) are already in the lineup, proposing a modular usage centered around a single base machine.
Aiming to be a "Japanese brand that won't lose to overseas manufacturers"—SHOJIKI will continue to prove this concept with each and every product.
【Inquiries Regarding This Matter】
GlowUp Customer Service Center
TEL: 050-7108-4785 E-MAIL: support@glowup-inc.com
We welcome inquiries for interviews and publications regarding this matter.
Please note that we refrain from responding to contacts for sales purposes.
We appreciate your understanding.
【Product Purchase Page】
Amazon: https://www.amazon.co.jp/dp/B0GW86Z6KP
Rakuten: https://item.rakuten.co.jp/shojiki-official/sh-j002/
Company EC Site: https://shojiki-store.com/products/shojiki-shj002