Jiyugaoka's 'Shokujidokoro GOEN' Launches New "Light Fried Horse Mackerel" Wrapped with Aromatic Vegetables for a Limited Time, Pursuing "Not Heavy Fried Food" for Early Summer

Shokujidokoro GOEN in Jiyugaoka, Tokyo, will begin offering its summer-limited product, "Aji-fry (horse mackerel) Wrapped with Aromatic Vegetables," from early summer 2026.

In recent years, the restaurant industry has faced a significant challenge: people tend to avoid fried foods during the summer months.

"Fried food feels heavy on hot days."
"Appetite decreases."
"I want something refreshing."

Amidst these growing sentiments, GOEN has repeatedly developed new products based on the theme of "fried food you want to eat even in summer."

The product developed this time is a new sensation of Aji-fry, where aromatic vegetables such as perilla leaf and myoga ginger, along with other savory herbs, are wrapped and deep-fried with a homemade ume-ginger miso base.

In addition to the crispy and fragrant batter, the refreshing taste of the aromatic vegetables spreads with each bite, combining with the umami of the horse mackerel to create a unique dining experience: "Light, despite being fried food."

**New Method Redefining "Summer Fried Food"**

GOEN, unlike typical Aji-fry, achieves a light aftertaste and refreshing sensation by first opening the horse mackerel and then wrapping aromatic vegetables inside before frying.

Furthermore, a unique frying process involving quick cooking at high temperatures simultaneously achieves:

* Fluffiness of the horse mackerel
* Fragrance of the aromatic vegetables
* Lightness of the batter

Additionally, a touch of homemade ume vinegar is sprayed onto the fried food, allowing for the refreshing tartness of ume in the first bite, followed by the spreading aroma of ume-miso and aromatic vegetables, providing a double refreshing experience – a detail carefully considered.

This Aji-fry is:

**"Visually Appealing Fry with a Calculated Cross-Section"**

This product also focuses on the beauty and three-dimensionality of its cross-section.

By wrapping the ingredients, the vibrant colors of perilla leaves and myoga ginger appear in the cross-section, offering a visual impact that can be enjoyed in videos and on social media.

**"Aiming to Be a Restaurant People Want to Visit Even in Hot Weather"**

In the Jiyugaoka area, restaurants generally see a decline in customers during the summer months.

GOEN also felt the challenge of "how to make people enjoy fried food even in hot weather."

Therefore, this time, instead of "heavy fried food," the theme was "fried food you want to eat in summer," and a new form of fried food was sought.

By leveraging the frying techniques cultivated as a specialized tonkatsu restaurant and combining them with the refreshing sensation provided by aromatic vegetables, they have completed a dish that can be enjoyed lightly even in summer.

**Product Overview**

Product Name:
"Aji-fry (horse mackerel) Wrapped with Aromatic Vegetables"

Gozen (set meal) ¥2,580

Single item ¥1,550

Sales Period:
May 2026 onwards – Summer limited

Sales Store:
Shokujidokoro GOEN

Location:
Le Ciel Bleu 201, 2-8-8 Jiyugaoka, Meguro-ku, Tokyo

**Store Introduction**

Based on the concept of "making connections (GOEN) the happiest moments," we are committed to enhancing the value of our customers' dining out experiences, pursuing not only taste and service but also experience, emotion, and ambiance.

Founder Junya Yokose gained 5 years of experience at a tonkatsu restaurant after graduating from university, then started his own business, a shared-kitchen lunch service called "Creative Tonkatsu GOEN."

He operated it for two years, moving locations from Yutenji to Mishuku to Shinsen.

During this time, his appearance on the YouTube program "Reiwa no Tora" led to significant support, allowing him to open "Shokujidokoro GOEN" in Jiyugaoka, Meguro-ku.

During lunchtime, the Gozen (set meal) style is offered, just as it was during the shared-kitchen era.

In the evening, the restaurant operates in a new style where customers can enjoy both meals and drinks with "Ruibi Pork."

Currently, customers who visit after seeing the video are still numerous, and the sentiment of "I want to try it and see for myself" is spreading.

Currently, the limited menu item "Shirakinu Loin," which can be broken apart with chopsticks, is also gaining popularity.

^Reservations can be made in advance for this item! It's a popular menu item that sells out in one hour every day.

Reservations available on Tabelog:

Tabelog
https://tabelog.com/tokyo/A1317/A131703/13307660/

Instagram
https://www.instagram.com/tonkatsu_goen?igsh=MTdwdzdnNnh4aTZqZA%3D%3D&utm_source=qr

X
https://x.com/goen_yokose?s=21

TikTok
https://www.tiktok.com/@goen270?_r=1&_t=ZS-96INPcbE4Xd