FLYING JAPAN, MicroAd, and B-Well Partner for Inbound Promotion Targeting South Korean Travelers
FLYING JAPAN, in partnership with MicroAd and B-Well, has launched a new inbound promotion service leveraging a 500,000-member South Korean travel community and physical centers in Japan.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:31
- 🔍 Collected: May 26, 2026 at 11:01
- 🤖 AI Analyzed: May 27, 2026 at 13:12 (26h 10m after Collected)
## Overview
To strengthen marketing for South Korean travelers visiting Japan, FLYING JAPAN, a company specializing in inbound support for South Koreans, has formed a partnership with data platform operator MicroAd.
Following this partnership, the three companies, including strategic partner B-Well, have begun offering a powerful inbound promotion service for Japanese companies.
## Background: South Korean Market and Offline Challenges
In March 2026, the number of South Korean visitors to Japan reached a record high of approximately 790,000 (a 15% increase year-on-year), with travel expenditure in the first quarter (January-March) hitting 318.2 billion yen.
However, South Korean consumers tend to place extreme importance on word-of-mouth in communities such as "NAVER Cafe." A challenge has been that traditional online advertising alone often lacks the "physical touchpoints" needed to convert interest into retail purchases during their stay in Japan.
## Solution Features: Online x Offline Integration
This service develops marketing based on the following travel flows:
- 【Pre-trip: Awareness Building】的发信 information via the 500,000-member NAVER Cafe community, "FLYING."
- 【During-trip: Experience & Purchase Induction】展开 sampling, product displays, and digital signage at the "Traveler Center" in Namba, Osaka, which sees over 10,000 visitors per month.
- 【Post-trip: Sustained Engagement】Constructing a cycle where experiences lead to new word-of-mouth posts, serving as information sources for future travelers.
## Roles of the Three Companies
- FLYING JAPAN: Operations of the "Naver Caffe" community and "Traveler Center."
- MicroAd: Promotion design, trend analysis, and strategic planning.
- B-Well: Korean creative production and offline infrastructure development.
To strengthen marketing for South Korean travelers visiting Japan, FLYING JAPAN, a company specializing in inbound support for South Koreans, has formed a partnership with data platform operator MicroAd.
Following this partnership, the three companies, including strategic partner B-Well, have begun offering a powerful inbound promotion service for Japanese companies.
## Background: South Korean Market and Offline Challenges
In March 2026, the number of South Korean visitors to Japan reached a record high of approximately 790,000 (a 15% increase year-on-year), with travel expenditure in the first quarter (January-March) hitting 318.2 billion yen.
However, South Korean consumers tend to place extreme importance on word-of-mouth in communities such as "NAVER Cafe." A challenge has been that traditional online advertising alone often lacks the "physical touchpoints" needed to convert interest into retail purchases during their stay in Japan.
## Solution Features: Online x Offline Integration
This service develops marketing based on the following travel flows:
- 【Pre-trip: Awareness Building】的发信 information via the 500,000-member NAVER Cafe community, "FLYING."
- 【During-trip: Experience & Purchase Induction】展开 sampling, product displays, and digital signage at the "Traveler Center" in Namba, Osaka, which sees over 10,000 visitors per month.
- 【Post-trip: Sustained Engagement】Constructing a cycle where experiences lead to new word-of-mouth posts, serving as information sources for future travelers.
## Roles of the Three Companies
- FLYING JAPAN: Operations of the "Naver Caffe" community and "Traveler Center."
- MicroAd: Promotion design, trend analysis, and strategic planning.
- B-Well: Korean creative production and offline infrastructure development.
FAQ
FLYING JAPANとマイクロアド、ビーウェルが連携する目的は何ですか？
訪日韓国人市場が急拡大する一方、従来のオンライン広告だけでは店頭購買まで繋げにくいという課題があるため、オンラインとリアル拠点を連携させたプロモーションで購買誘導を強化するのが目的です。
本プロモーションサービスの主な特徴は何ですか？
50万人規模のNAVER Cafeコミュニティでの認知獲得（旅マエ）と、月間1万人が来所する大阪の「旅行者センター」での商品展示・サンプリング（旅ナカ）を組み合わせた一気通貫の動線設計が特徴です。
各社の役割分担はどうなっていますか？
FLYING JAPANはコミュニティと拠点運営、マイクロアドはプロモーション設計とデータ活用、ビーウェルは韓国語クリエイティブ制作とオフライン基盤整備を担います。
訪日韓国人観光客の市場規模はどのくらいですか？
2026年3月の訪日韓国人数は約79万人（前年同月比15%増）で過去最高を更新しており、1〜3月期の旅行消費額も3,182億円に達しています。
今後どのような展開が予定されていますか？
3社で連携を深め、主要都市への拠点拡大も視野に入れながら、日本企業のインバウンド需要拡大を支援していく方針です。