FLUED Launches Support for AI Data Operations Platform 'DataSango' to Enhance B2B Sales DX
FLUED Inc. has begun offering 'DataSango,' an AI-powered data operations platform provided by Mer Inc. The partnership aims to build a robust foundation for AI utilization in B2B companies through automated CRM data cleansing and enrichment.
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- 📰 Published: May 21, 2026 at 19:00
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FLUED Inc. (Chiyoda-ku, Tokyo; CEO: So Matsunaga), a specialist in B2B marketing and sales DX support, has announced it will start handling the AI data operations platform 'DataSango,' provided by Mer Inc. (Shibuya-ku, Tokyo; CEO: Tomoaki Sawaguchi). This initiative aims to accelerate the foundation for sales DX and AI utilization in B2B companies through automated CRM data maintenance.
## Background of the Service
While Japanese B2B companies are increasingly adopting MA/CRM/SFA and AI tools, many still face data quality issues such as duplicate records, inconsistent naming conventions, and missing information. These issues lead to degraded AI output quality, unreliable reports, and errors in automated workflows.
FLUED has provided end-to-end support from strategy formulation to business process outsourcing (BPO). Through this experience, the company has confirmed that 'clean CRM data' is an indispensable foundation for successful AI and workflow automation. This partnership aims to provide clients with a no-code solution to automate CRM data maintenance.
## About DataSango
DataSango is an AI data operations platform that automatically cleanses duplicates, corrects naming inconsistencies, and fills in missing or unclassified data within CRM systems, building a solid data foundation for AI and automation.
Key features include:
- **Prospecting**: Automatically registers data filtered from a database of over 5 million companies into the CRM.
- **Merge**: Detects and automatically integrates duplicate records based on custom rules.
- **Cleansing**: Automatically standardizes naming for company names, phone numbers, and addresses.
- **Enrichment**: Automatically assigns and updates corporate numbers, industries, and locations using a massive database.
- **Transform**: Automatically generates new segments and classifications using no-code logic.
- **AI Enrichment**: AI conducts web research to automatically fill in fields like 'Company Profile' or 'Latest News.'
- **AI Transform**: AI interprets free-text titles (e.g., 'CEO', 'President') and converts them into structured data.
The platform can be used alongside existing CRM/SFA tools and is currently available in beta with a free plan.
## Partnership Details
As B2B marketing experts, FLUED will provide comprehensive support including DataSango implementation proposals, CRM operations design, data governance rule-making, and operational establishment. They aim to deliver sales DX starting from data quality.
## Future Outlook
FLUED plans to expand its support for SaaS, manufacturing, and IT companies by standardizing data maintenance phases in CRM implementations and leading cleansing projects for AI agent integration. With the motto 'Leave everything to us except product development,' FLUED aims to further accelerate B2B marketing and sales DX for its clients.
## Background of the Service
While Japanese B2B companies are increasingly adopting MA/CRM/SFA and AI tools, many still face data quality issues such as duplicate records, inconsistent naming conventions, and missing information. These issues lead to degraded AI output quality, unreliable reports, and errors in automated workflows.
FLUED has provided end-to-end support from strategy formulation to business process outsourcing (BPO). Through this experience, the company has confirmed that 'clean CRM data' is an indispensable foundation for successful AI and workflow automation. This partnership aims to provide clients with a no-code solution to automate CRM data maintenance.
## About DataSango
DataSango is an AI data operations platform that automatically cleanses duplicates, corrects naming inconsistencies, and fills in missing or unclassified data within CRM systems, building a solid data foundation for AI and automation.
Key features include:
- **Prospecting**: Automatically registers data filtered from a database of over 5 million companies into the CRM.
- **Merge**: Detects and automatically integrates duplicate records based on custom rules.
- **Cleansing**: Automatically standardizes naming for company names, phone numbers, and addresses.
- **Enrichment**: Automatically assigns and updates corporate numbers, industries, and locations using a massive database.
- **Transform**: Automatically generates new segments and classifications using no-code logic.
- **AI Enrichment**: AI conducts web research to automatically fill in fields like 'Company Profile' or 'Latest News.'
- **AI Transform**: AI interprets free-text titles (e.g., 'CEO', 'President') and converts them into structured data.
The platform can be used alongside existing CRM/SFA tools and is currently available in beta with a free plan.
## Partnership Details
As B2B marketing experts, FLUED will provide comprehensive support including DataSango implementation proposals, CRM operations design, data governance rule-making, and operational establishment. They aim to deliver sales DX starting from data quality.
## Future Outlook
FLUED plans to expand its support for SaaS, manufacturing, and IT companies by standardizing data maintenance phases in CRM implementations and leading cleansing projects for AI agent integration. With the motto 'Leave everything to us except product development,' FLUED aims to further accelerate B2B marketing and sales DX for its clients.
FAQ
DataSangoとはどのようなサービスですか？
株式会社Merが提供するAIデータオペレーションズプラットフォームです。CRM内の重複レコードの統合、表記ゆれのクレンジング、500万社以上のデータベースを活用した企業情報の自動付与（エンリッチメント）などをノーコードで実現します。
FLUEDがDataSangoを取り扱う目的は何ですか？
生成AIやワークフロー自動化を成果につなげるために不可欠な「整ったCRMデータ」という土台をクライアントに提供するためです。営業DXの戦略策定から実務までを一気通貫で支援する体制を強化します。
DataSangoの「AIエンリッチメント」機能では何ができますか？
AIがウェブ調査を行い、「会社概要」や「直近のニュース」など、任意に定義したフィールドに情報を自動入力することが可能です。
DataSangoは既存のCRMと併用できますか？
はい、既存のMA／CRM／SFAと併用可能です。現在はベータ版として、クレジットカード登録不要の無料プランから利用を開始できる形態で提供されています。
FLUEDはどのような企業を主な支援対象としていますか？
SaaS企業、製造業、IT企業を中心としたB2B領域の中堅・大企業を主なターゲットとしています。