Promote Your Store to the Top 3 Inbound Tourist Countries! TAO KOL SQUAD for Inbound Marketing Using KOLs
Fleet Inc. has expanded its 'TAO KOL SQUAD' inbound marketing service by adding South Korean KOL casting, complementing its existing Chinese and Taiwanese influencer network. The service utilizes foreign KOLs currently visiting Japan to provide cost-effective promotional campaigns on platforms like REDBOOK and Naver Blogs without incurring travel expenses, helping local businesses attract more tourists.
📋 Article Processing Timeline
- 📰 Published: May 18, 2026 at 20:00
- 🔍 Collected: May 18, 2026 at 11:31
- 🤖 AI Analyzed: May 18, 2026 at 12:48 (1h 16m after Collected)
Fleet Inc. (Chuo-ku, Kobe), which operates the inbound customer attraction service [TAO KOL SQUAD] through Asian KOL (influencer) casting, is currently providing KOL casting for various restaurants, experience facilities, and tourist attractions centered in Tokyo and Kansai. It has grown into one of Japan's largest inbound measure services using foreign influencers, casting over 800 KOLs per month across more than 50 stores.
To meet further needs, in addition to Chinese and Taiwanese KOLs, the company has recently launched a casting service for influential South Korean KOLs.
This expansion allows the service to provide inbound measures targeting the top three countries for inbound tourists to Japan.
- Casting KOLs from the Top 3 Inbound Tourist Countries
The government has set a target of 60 million foreign visitors to Japan and 15 trillion yen in inbound consumption by 2030, and has specifically begun promoting this as a national policy.
The top tourists visiting Japan consist of Asians from South Korea, China, Taiwan, and Hong Kong. For businesses nationwide, strategies to improve sales by attracting inbound tourists, mainly Asians, are currently seen as a tailwind aligned with national policy.
Our company conducts PR casting of Asian KOLs (influencers) from the top inbound tourist countries for restaurants, accommodation providers, and experience facilities across the country.
Particularly regarding the top three countries of China, Taiwan, and South Korea, we place operation teams locally and continue to expand our network of high-quality KOLs.
Currently, we possess a KOL network of over 2,000 Chinese KOLs and over 300 South Korean and Taiwanese KOLs, providing appropriate influencer measure services tailored to the target country and budget of the store.
Furthermore, because the local operation team directly manages the KOLs, takes close communication, grasps their travel schedule to Japan in advance, and visits for PR while they are staying in Japan, there are no travel expenses for invitation. This results in a service capable of PR measures at a lower price than the general market rate.
See details
- 🇨🇳 Chinese Inbound Measures
Recently, Chinese tourists are said to have drastically decreased due to the cooling of Sino-Japanese relations, but in actual numbers, there were still about 400,000 recently. Even with the decrease, they still rank 3rd in visitor numbers following South Korea and Taiwan.
What is noteworthy is that the average spending per person during their stay in Japan is about 250,000 yen, ranking 1st in consumption amount.
As their contribution to inbound sales remains at a high level, targeting Chinese tourists is still a must in inbound measures.
From among more than 2,000 KOLs whose networks are directly managed by the local operation team in China, we invite Chinese KOLs (influencers) currently visiting Japan to the store, and later they post PR content on their own SNS media.
◾️ Chinese Inbound Measure PR Media
- The SNS called the Instagram of China, "REDBOOK (Xiaohongshu)"
- The review site called the Tabelog of China, "Dianping"
The dispatched KOLs will post PR on two media: REDBOOK ➕ Dianping.
We create trends through short-term buzz on REDBOOK, and by accumulating high-rating reviews on Dianping, we build a massive foundation for attracting customers.
See details
- 🇰🇷 South Korean Inbound Measures
Ranking 1st in the number of inbound tourists, although the average spending per person is around 100,000 yen (less than half of China's), they contribute to sales with a volume of over 900,000 monthly visitors. Thus, inbound measures for South Koreans are also a must.
◾️ South Korean Inbound Measure PR Media
- Naver Blog or Instagram
The media with the top share in South Korea, used by almost all South Koreans to gather travel information.
- Google Maps
Google Maps has a personalization feature where when a foreigner leaves a review on Google Maps, that review is displayed higher when other tourists from the same country look at the store's Google Maps reviews.
Additionally, stores with many reviews from a specific country have the characteristic of being displayed higher when people from that same country search for stores. This makes it an important measure directly linked to the motivation to visit, as stores with many specific country reviews are easily found, and opening the reviews reveals a lineup of high ratings.
The dispatched KOLs will post PR on two media: Naver Blog ➕ Google Maps OR Instagram ➕ Google Maps.
Instagram generates short-term buzz, while Naver Blog targets long-tail search demand with SEO elements, raising awareness by keeping your store's article consistently at the top of search results.
See details
- 🇹🇼 Taiwanese Inbound Measures
Ranking 1st in the number of inbound tourists, the avera
To meet further needs, in addition to Chinese and Taiwanese KOLs, the company has recently launched a casting service for influential South Korean KOLs.
This expansion allows the service to provide inbound measures targeting the top three countries for inbound tourists to Japan.
- Casting KOLs from the Top 3 Inbound Tourist Countries
The government has set a target of 60 million foreign visitors to Japan and 15 trillion yen in inbound consumption by 2030, and has specifically begun promoting this as a national policy.
The top tourists visiting Japan consist of Asians from South Korea, China, Taiwan, and Hong Kong. For businesses nationwide, strategies to improve sales by attracting inbound tourists, mainly Asians, are currently seen as a tailwind aligned with national policy.
Our company conducts PR casting of Asian KOLs (influencers) from the top inbound tourist countries for restaurants, accommodation providers, and experience facilities across the country.
Particularly regarding the top three countries of China, Taiwan, and South Korea, we place operation teams locally and continue to expand our network of high-quality KOLs.
Currently, we possess a KOL network of over 2,000 Chinese KOLs and over 300 South Korean and Taiwanese KOLs, providing appropriate influencer measure services tailored to the target country and budget of the store.
Furthermore, because the local operation team directly manages the KOLs, takes close communication, grasps their travel schedule to Japan in advance, and visits for PR while they are staying in Japan, there are no travel expenses for invitation. This results in a service capable of PR measures at a lower price than the general market rate.
See details
- 🇨🇳 Chinese Inbound Measures
Recently, Chinese tourists are said to have drastically decreased due to the cooling of Sino-Japanese relations, but in actual numbers, there were still about 400,000 recently. Even with the decrease, they still rank 3rd in visitor numbers following South Korea and Taiwan.
What is noteworthy is that the average spending per person during their stay in Japan is about 250,000 yen, ranking 1st in consumption amount.
As their contribution to inbound sales remains at a high level, targeting Chinese tourists is still a must in inbound measures.
From among more than 2,000 KOLs whose networks are directly managed by the local operation team in China, we invite Chinese KOLs (influencers) currently visiting Japan to the store, and later they post PR content on their own SNS media.
◾️ Chinese Inbound Measure PR Media
- The SNS called the Instagram of China, "REDBOOK (Xiaohongshu)"
- The review site called the Tabelog of China, "Dianping"
The dispatched KOLs will post PR on two media: REDBOOK ➕ Dianping.
We create trends through short-term buzz on REDBOOK, and by accumulating high-rating reviews on Dianping, we build a massive foundation for attracting customers.
See details
- 🇰🇷 South Korean Inbound Measures
Ranking 1st in the number of inbound tourists, although the average spending per person is around 100,000 yen (less than half of China's), they contribute to sales with a volume of over 900,000 monthly visitors. Thus, inbound measures for South Koreans are also a must.
◾️ South Korean Inbound Measure PR Media
- Naver Blog or Instagram
The media with the top share in South Korea, used by almost all South Koreans to gather travel information.
- Google Maps
Google Maps has a personalization feature where when a foreigner leaves a review on Google Maps, that review is displayed higher when other tourists from the same country look at the store's Google Maps reviews.
Additionally, stores with many reviews from a specific country have the characteristic of being displayed higher when people from that same country search for stores. This makes it an important measure directly linked to the motivation to visit, as stores with many specific country reviews are easily found, and opening the reviews reveals a lineup of high ratings.
The dispatched KOLs will post PR on two media: Naver Blog ➕ Google Maps OR Instagram ➕ Google Maps.
Instagram generates short-term buzz, while Naver Blog targets long-tail search demand with SEO elements, raising awareness by keeping your store's article consistently at the top of search results.
See details
- 🇹🇼 Taiwanese Inbound Measures
Ranking 1st in the number of inbound tourists, the avera
FAQ
What is the main strength of TAO KOL SQUAD?
It assigns foreign KOLs already in Japan, eliminating travel costs and allowing for affordable PR.
Which SNS platforms are supported?
Platforms like China's REDBOOK and Dianping, and Korea's Naver Blog, Instagram, and Google Maps.
Which countries' influencers are available?
Influencers (KOLs) from the top inbound tourist countries: China, South Korea, and Taiwan.