AI Character SNS Management Service 'KyaraVoice' Launched – No On-Camera Talent Required

S-FIX Inc. (Headquarters: Minato-ku, Tokyo; CEO: Atsuki Sakurai) and FIX-TOWN Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kaito Saito) have launched a new SNS management service called 'KyaraVoice,' which translates corporate and service appeal into AI characters to support social media operations on platforms such as Instagram, TikTok, and YouTube.

▼ 2-minute introduction video

This service, claimed as the first of its kind in Japan 🇯🇵※, is an all-in-one SNS management solution that supports character design, planning, production, posting, and analysis for companies facing challenges such as:

- No available employees to appear on camera - Desire to operate SNS without showing faces - Overly explanatory tone for specialized services, leading to low viewer engagement

To commemorate the launch, a free 'Character Concept Design 🎁' service—which transforms a company’s unique appeal into a character concept—is available exclusively in June.

▼ For details, please visit

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Background of Service Launch

According to a survey by CyberBuzz/Digital Impact, Japan’s SNS marketing market is projected to reach 1.2038 trillion yen by 2024. ICT Research Institute data shows 84.52 million domestic SNS users, with a penetration rate of 79.0%. Additionally, Hotlink’s survey indicates that 55.2% of users have purchased products after seeing Instagram posts, confirming SNS as a vital touchpoint between businesses and consumers.

However, as SNS importance grows, operational mismatches are becoming more severe.

Many companies, regardless of size, are failing to achieve ROI due to a disconnect between 'what they want to communicate' and 'how content should be structured for engagement.'

Moreover, the challenges aren’t limited to companies outsourcing SNS management.

Businesses planning to start SNS face different barriers:

- No employees available to appear on camera - Uncertainty about what content will perform well - Overly technical explanations that turn off audiences despite genuine passion

Real Challenges Faced by Companies

Public Relations Officer at a Beauty & Supplement Manufacturer

We want to share our dedication to ingredients and manufacturing, but the more we explain, the more it feels like a lecture—leading viewers to skip. Despite our passion, video views remain low.

Recruitment Officer

We want to create recruitment videos, but no employees are willing to appear. Even if someone does, the channel stops the moment they leave the company.

Financial & Professional Service Provider

Our service structure is too technical for general audiences. The more seriously we explain, the more it’s perceived as an ad—few viewers watch until the end.

To address these issues, our SNS management service 'KyaraVoice' translates corporate and service appeal into a single 'character' persona for effective communication.

4 Key Features of 'KyaraVoice'

Feature ① Why Characters Are More Memorable

The essence of KyaraVoice lies in anthropomorphizing corporate 'functions' and product 'components.'

Simply explaining product features or ingredients often leads to content being skipped on SNS.

By using a character to deliver messages, information gains emotional context, making it more relatable and easier to understand.

A survey by Quon Inc. (now Minto Inc.) of 2,700 people found that approximately 46% agreed that 'characters deepen interest and understanding of products/services,' and about 28% said 'companies using characters on SNS are more memorable.'

Feature ② No On-Camera Talent Needed – Operations Continue Despite Staff Changes

Most corporate SNS channels stop due to one of three reasons:

- No employees available to appear - Content stops when the responsible staff member leaves - Lack of new content ideas

KyaraVoice solves these by making the character the face of the company.

Regardless of who manages the account, tone and worldview remain consistent. Content can be published monthly without on-camera talent, and operations continue even when staff changes.

SNS dependent on individuals stops; SNS built around characters grows stronger over time.

Feature ③ Characters Become Company Assets Beyond SNS

Characters developed through KyaraVoice don’t end with social media.

Repeated content builds a consistent corporate worldview, enabling the character to serve as the 'face of the company' across all touchpoints—website, landing pages, recruitment, advertising, and sales materials.

Unlike disposable ad creatives, each post adds depth to the character as an 'asset.' The more it’s used, the more it accumulates corporate value—this is the power of nurturing a character as IP (intellectual property).

Feature ④ Characters Are Just the 'Entry Point' – Full SNS Management in One Place

We are not just an AI character production company.

We create emotionally engaging 'entry points' through characters, then seamlessly expand into full SNS management based on proven strategies.

SNS Account Management

End-to-end support for TikTok, Instagram, and YouTube—including planning, filming, editing, posting, and analysis—to grow your account.

Multi-Channel Character IP Expansion

Deploy developed characters across websites, landing pages, recruitment, and advertising to establish them as the company’s face and asset.

'KyaraVoice' goes beyond character creation—it’s a comprehensive solution that supports companies with all SNS challenges.

Service Workflow

KyaraVoice isn’t 'create and forget.' We provide a one-stop system to design a corporate persona and sustain monthly content delivery.

STEP 01 | Discovery

Uncover your corporate culture, product passion, and differentiation from competitors—extracting unarticulated strengths.

STEP 02 | Character & Concept Design

Design an emotionally engaging persona for SNS. Finalize visual style, voice, tone, prohibited words, and advertising disclosure rules.

STEP 03 | Planning → Posting → Reporting (Ongoing Monthly)

Based on 8 posts per month, we handle everything from planning to analysis and optimization.

Pricing Plans

We offer two plans: the 'Character SNS Management Plan' (monthly, ongoing) tailored to your goals and volume, and the 'Character IP Creation & Multi-Channel Deployment' (one-time) for broader use of your character.

1. Character SNS Management Plan (6+ months)

An ongoing plan covering character design, monthly planning, filming, editing, posting, and analytics reports—all in one. Flexible pricing based on operational volume.

※ All plans include: Professional SNS planning and scripting, AI generation, editing, and addition of BGM and captions.

🎁 New Service Launch Special: Free Character Concept Design (June Only)

Before signing, KyaraVoice offers a free proposal on 'how your company’s appeal can be translated into a character.'

See your company’s 'personality' take shape—then start operations with confidence.

For companies unsure where to begin, we recommend starting with this free design session.