[Shibuya] K-Beauty "Ear Point Jewelry" Makes Japan Debut: wbL and HARUPO to Hold Experiential Festa Starting March 31

K-Beauty brands "wbL (W Island Co., Ltd.)" and "HARUPO (HARU Creative)" will hold Japan's first pop-up event, "wbL × HARUPO K-BEAUTY FESTA in SHIBUYA," in Shibuya, Tokyo, starting Tuesday, March 31, 2026.

This event is a joint project between "wbL," a beauty brand developed by the South Korean company W Island Co., Ltd., and "HARUPO," an experiential platform operated by HARU CREATIVE.

In addition to experiencing the "Ear Point Jewelry" currently trending in Korea, the event will feature numerous interactive contents such as stamp tours and sales of limited-edition products. As a new type of K-Beauty event that integrates brand experience, social media buzz, and purchasing, it marks the first step toward full-scale expansion in the Japanese market.

wbL is a beauty brand developed by the South Korean company W Island Co., Ltd. Centered on jewelry patches (ear point accessories) that incorporate the principles of auriculotherapy (ear acupressure), the brand proposes a new style that balances beauty and self-care.

In Korea, the brand gained popularity after being worn by many idols and actors, and it has now established itself as a trend item, particularly among women in their 20s and 30s. The products have garnered significant support for combining fashion with functionality.

HARU CREATIVE, the leader of this project, is a marketing firm that provides end-to-end services—from strategy formulation to influencer marketing and platform operation—for K-brands aiming to enter the Japanese market. They provide one-stop support from market understanding to execution, assisting the Japanese expansion of Korean brands from multiple angles.

"HARUPO," operated by the company, is a participatory platform that connects experiential monitors with influencers. Using the brand experience as a starting point, it spreads authentic user voices and content across social media, seamlessly achieving everything from brand awareness to sales promotion.

Additionally, FIT Co., Ltd. is responsible for the venue construction and operation of this event. Based on the organizers' intentions, they are supporting the maximization of the visitor experience and smooth event management.

FAQ

What is the main purpose of the "wbL × HARUPO K-BEAUTY FESTA in SHIBUYA" event?

The event aims to introduce K-Beauty brands wbL and HARUPO to the Japanese market, featuring experiential elements like "Ear Point Jewelry" and limited-edition product sales.

What is "Ear Point Jewelry" and why is it popular in Korea?

"Ear Point Jewelry" refers to jewelry patches incorporating auriculotherapy principles, offering a blend of beauty and self-care. It has gained popularity in Korea, especially among women in their 20s and 30s, after being worn by idols and actors.

Which K-Beauty brands are participating in this pop-up event in Shibuya?

The K-Beauty brands participating in this pop-up event are "wbL" (developed by W Island Co., Ltd.) and "HARUPO" (an experiential platform operated by HARU CREATIVE).

What kind of services does HARU CREATIVE provide for K-brands entering the Japanese market?

HARU CREATIVE is a marketing firm that offers end-to-end services, including strategy formulation, influencer marketing, and platform operation, to support the Japanese expansion of K-brands.

When and where will the "wbL × HARUPO K-BEAUTY FESTA in SHIBUYA" take place?

The "wbL × HARUPO K-BEAUTY FESTA in SHIBUYA" will be held in Shibuya, Tokyo, starting on Tuesday, March 31, 2026.

Back to Newsroom (8)