EISHIN Co., Ltd. Forms Business Alliance with DRONE ENJOY, Which Has Pilots Competing in World Championships, to Strengthen Video Content Production for Improved Recruitment CX

EISHIN Co., Ltd. (Headquarters: Kamiosaki, Shinagawa-ku, Tokyo; Representative Director: Taishi Igarashi) is pleased to announce that it has entered into a business alliance with DRONE ENJOY Co., Ltd., a company specializing in drone video production.

Through this alliance, EISHIN will strengthen its production system for corporate introduction content utilizing drone videos within its recruitment branding support and recruitment CX (Candidate Experience) support services.

◆ Background of the Business Alliance

In recent years, the recruitment market has faced the major challenge of "mismatches due to insufficient understanding of the company."

Job seekers are looking for real information about companies, such as:

- What kind of people actually work there? - What is the atmosphere like in the office or on-site? - Does the corporate culture suit me?

They seek this information beyond just job postings and recruitment websites.

On the other hand, many companies still rely on text and photo-centric information dissemination, and it is not uncommon for candidates to be unable to gain a sufficient understanding of the company.

EISHIN has been working to improve "Recruitment CX" through recruitment marketing and recruitment PR support.

This alliance is intended to further accelerate these efforts.

◆ About the Alliance Partner

DRONE ENJOY Co., Ltd., with which EISHIN has formed this business alliance, is a specialized company handling the planning, filming, and production of drone videos.

The company has a track record of video production for numerous corporations and organizations, including the NHK Taiga drama "What Will You Do, Ieyasu?", TBS's "SASUKE", as well as Nomura Real Estate Group, Mitsui Fudosan, Nikon, Hitachi, and Shiseido. It has also completed over 200 office filming projects.

Furthermore, the company's pilots hone their piloting skills by participating in domestic and international drone races. Representative Director Kimitaka Sudo has competed as a representative of Japan in the World Drone Race Korea Tournament, giving the company a strength in high technical skill.

[DRONE ENJOY Introduction Video]

◆ What the Alliance Will Achieve

Through this alliance, EISHIN will strengthen its recruitment branding and recruitment PR support using drone videos.

By creating office tour videos, employee-focused content, and recruitment brand movies, it will become possible to more realistically convey the atmosphere and work environment of a company, which cannot be fully expressed through text and photos alone.

By deepening job seekers' understanding of the company, EISHIN aims to improve Recruitment CX and reduce post-hiring gaps.

◆ Comment from the Representative Director of DRONE ENJOY

Kimitaka Sudo, Representative Director, DRONE ENJOY Co., Ltd.

"Micro-drone filming of offices creates videos that instantly convey the office atmosphere, employees' smiles, and the image of working there. The completed videos can be immediately used for screening at recruitment information sessions, posting on recruitment pages, and sharing on social media. We hope these safe yet dynamic and catchy videos will capture the hearts of job seekers."

◆ Comment from the Representative Director of EISHIN

Taishi Igarashi, Representative Director, EISHIN Co., Ltd.

"I believe that what is important in recruitment activities is not conveying the company's appeal, but conveying the company's reality. Through this alliance, we will provide a recruitment experience that allows candidates to have a more concrete image of working at the company."

◆ EISHIN's Definition of Recruitment CX

EISHIN defines Recruitment CX as "creating a state where candidates can correctly understand the company and make decisions that are true to themselves."

Recruitment success is not just about accepting a job offer; it is achieved when it includes the candidate's success after joining the company.

Therefore, EISHIN believes it is important to honestly convey the work environment and culture, not just the company's appeal.

Through this alliance, EISHIN will further strengthen its information dissemination through video and aim to improve the candidate experience.

◆ Future Outlook

EISHIN will further strengthen its video expression in the recruitment PR and recruitment branding domains through this business alliance.

Rather than excessively staging the company's appeal, EISHIN aims to realize a Recruitment CX where candidates can make informed decisions by realistically conveying the work environment, people, and culture.

EISHIN will continue its challenge to create "optimal encounters between companies and people."

Would you like to work at EISHIN, which is rapidly growing towards an IPO?

Recruitment Special Site: https://lp-saiyo.ei-shin.com/

◼︎ Company Overview

Company Name: EISHIN Co., Ltd.

Location: Yamate Building 3F, Section B, 3-14-35 Kamiosaki, Shinagawa-ku, Tokyo

Representative Director: Taishi Igarashi

Date of Establishment: January 15, 2020

Overview of Business Activities:

Corporate Site: https://ei-shin.com/

Recruitment CX Cloud Service Site: https://hrcxcloud.com/

Recruitment Pitch Material Production Examples: https://hrcxcloud.com/achievement-pitch/

Case Study Introduction: https://hrcxcloud.com/case-study/