E-Surf Releases Interactive Educational Web Game 'Danigame' for 'Mite Trap Lab' Promotion

E-Surf (Shinjuku, Tokyo; CEO: Hayato Tanaka) has released 'Danigame,' a web application game, on May 21 as part of the promotion for its 'Mite Trap Lab' mite-catching sheets. The game is designed to allow users to experience the threats associated with mite infestation and the powerful efficacy of the product. As residential environments have become more comfortable, mite activity has increased, leading to a rise in health issues such as itching and bronchitis. This game aims to help users understand the structure of this threat from a 'mite's perspective,' encouraging them to re-examine their daily living environments. This is a browser-based action game that requires no installation. With a play time of about 60 seconds, it is designed for a wide range of users to learn about mites while having fun. ・Game Mechanics The player takes on the role of a 'multiplying mite' and aims to survive and increase in number on a carpet. However, a powerful presence, the 'Mite Trap Lab,' constantly appears from the top of the screen to reduce the number of mites. The player must frantically escape to avoid the traps. 1. Visualizing Mite-Preferred Environments: By playing as a 'multiplying mite,' players can intuitively understand the speed of mite reproduction. 2. Overwhelming Effectiveness of Mite Sheets: The mechanism where the number of mites decreases upon contact highlights the powerful 'prevention and removal' capabilities of the product. 3. Amplifying Urgency and Proposing Solutions: Elements like the 'Mite Trap Lab Gold' that appear after a certain number of mites are reached serve to communicate the importance of countermeasures. Recently, the active period of mites has extended, leading to year-round reproduction. For those suffering from symptoms like persistent sneezing or itching, this initiative proposes new solutions at the living environment level. It serves as an 'educational tool' rather than just a product advertisement, contributing to comprehensive indoor mite countermeasures.