DripSquare Joins Global Food Festival in Singapore: Four Days of Connecting Asia Through Matcha
Key facts
- DripSquare Joins Global Food Festival in Singapore: Four Days of Connecting Asia Through Matcha
- In April 2026, DripSquare, an exporter and international developer of Japanese matcha, exhibited at FHA 2026 Food & Beverage in Singapore. By showcasing a wide lineup of matcha and proposing practical applications to buyers from across Asia, the company highlighted the market shift of matcha becoming a versatile ingredient rather than just a souvenir.
- Source: PR Times
- Date: May 21, 2026
Direct answer
In April 2026, DripSquare, an exporter and international developer of Japanese matcha, exhibited at FHA 2026 Food & Beverage in Singapore. By showcasing a wide lineup of matcha and proposing practical applications to buyers from across Asia, the company highlighted the market shift of matcha becoming a versatile ingredient rather than just a souvenir.
- Citation
- DripSquare Joins Global Food Festival in Singapore: Four Days of Connecting Asia Through Matcha (May 21, 2026), PR Times
- Source
- PR Times
- Date
- May 21, 2026
In April 2026, DripSquare, an exporter and international developer of Japanese matcha, exhibited at FHA 2026 Food & Beverage in Singapore. By showcasing a wide lineup of matcha and proposing practical applications to buyers from across Asia, the company highlighted the market shift of matcha becoming a versatile ingredient rather than just a souvenir.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 23:50
- 🔍 Collected: May 21, 2026 at 15:31
- 🤖 AI Analyzed: May 21, 2026 at 15:40 (8 min after Collected)
## Overview
In April 2026, DripSquare, a company specializing in the export and international expansion of matcha, exhibited at FHA 2026 Food & Beverage, one of Asia's largest food and beverage trade shows held in Singapore. On this international stage, which historically welcomes approximately 48,000 visitors from 109 countries and regions, the company showcased a broad lineup of Japanese matcha, engaging directly with buyers and industry professionals from across Asia.
## Exhibition Details
- Event: FHA 2026 Food & Beverage
- Location: Singapore Expo, Singapore
- Dates: Tuesday, April 21 – Friday, April 24, 2026
## Meeting Matcha Enthusiasts in Singapore
Participating in the Japan Pavilion (Hall 8) hosted by the Japan External Trade Organization (JETRO), DripSquare’s booth attracted numerous visitors among 34 Japanese companies and organizations.
Conversations sparked by their matcha can series often led to tasting sessions. Inquiries such as, "Can we source this for wholesale?" and "Can we use this in our cafes?" clearly demonstrated the rising demand for matcha in the Asian market. Beyond canned products, the company provided solutions tailored to individual needs, offering various types of matcha based on specific applications and budgets.
## Matcha: From Gift to Ingredient
In Singapore and the broader Asian market, the positioning of matcha has shifted significantly over the past few years. Once primarily perceived as a Japanese souvenir or gift, matcha is now widely sought after for cafe beverage menus, confectionery and bakery ingredients, and health-conscious food components.
Through this exhibition, DripSquare reaffirmed this transition. The influx of serious inquiries focused on integrating the product into actual business operations—rather than just an interest in its 'Japanese' appeal—served as clear evidence.
## Accelerating Expansion into Asia
Building on the meetings and opportunities generated over the four-day event, DripSquare is poised to accelerate its development in the Asian market. As the world turns its attention to matcha, the company remains at the forefront of this growing demand.
In April 2026, DripSquare, a company specializing in the export and international expansion of matcha, exhibited at FHA 2026 Food & Beverage, one of Asia's largest food and beverage trade shows held in Singapore. On this international stage, which historically welcomes approximately 48,000 visitors from 109 countries and regions, the company showcased a broad lineup of Japanese matcha, engaging directly with buyers and industry professionals from across Asia.
## Exhibition Details
- Event: FHA 2026 Food & Beverage
- Location: Singapore Expo, Singapore
- Dates: Tuesday, April 21 – Friday, April 24, 2026
## Meeting Matcha Enthusiasts in Singapore
Participating in the Japan Pavilion (Hall 8) hosted by the Japan External Trade Organization (JETRO), DripSquare’s booth attracted numerous visitors among 34 Japanese companies and organizations.
Conversations sparked by their matcha can series often led to tasting sessions. Inquiries such as, "Can we source this for wholesale?" and "Can we use this in our cafes?" clearly demonstrated the rising demand for matcha in the Asian market. Beyond canned products, the company provided solutions tailored to individual needs, offering various types of matcha based on specific applications and budgets.
## Matcha: From Gift to Ingredient
In Singapore and the broader Asian market, the positioning of matcha has shifted significantly over the past few years. Once primarily perceived as a Japanese souvenir or gift, matcha is now widely sought after for cafe beverage menus, confectionery and bakery ingredients, and health-conscious food components.
Through this exhibition, DripSquare reaffirmed this transition. The influx of serious inquiries focused on integrating the product into actual business operations—rather than just an interest in its 'Japanese' appeal—served as clear evidence.
## Accelerating Expansion into Asia
Building on the meetings and opportunities generated over the four-day event, DripSquare is poised to accelerate its development in the Asian market. As the world turns its attention to matcha, the company remains at the forefront of this growing demand.
FAQ
What is DripSquare's primary business?
They provide export and operational support for Japanese food products, with a specialized focus on international matcha development.
How is the demand for matcha in Asia changing?
It is shifting from a souvenir product to a versatile, everyday ingredient used in cafes and processed food manufacturing.
What are DripSquare's strengths?
Their ability to propose diverse matcha products tailored to specific business needs and their proactive market-entry strategy in Asia.