DIANT Co., Ltd. (Headquarters: Koga City, Ibaraki Prefecture; CEO: Daisuke Miyake), a company specializing in branding and web design for small and medium-sized enterprises, has launched 'Organized Card,' a next-generation branding interface that combines NFC (Near Field Communication) technology with its in-house design expertise.

By simply tapping a smartphone against the card or tag, users can instantly display business card information, websites, digital catalogs, and social media profiles directly on the recipient's device, enabling paperless business card exchanges, improved sales efficiency, and enhanced store customer engagement.

[URL] https://diant.co.jp/organized-card/

Background: Eliminating Wasted Opportunities in Face-to-Face Business

No matter how impressive a company's achievements or products are, they are meaningless if they don't reach the customer. In today's business environment, numerous 'missed opportunities' are often overlooked:

- Business cards are exchanged but never entered into contacts and end up buried in a drawer. - Salespeople carry heavy catalogs, incurring recurring printing and update costs. - Stores ask customers to follow on social media or register on LINE, but the process is too cumbersome to convert. - Company websites and videos, created at great expense, are never viewed after a business card exchange.

As a design company, we have long focused on visualizing a company's 'value' and 'uniqueness.' However, we recognized a critical gap: the 'analog entry point' (the physical handoff) during face-to-face interactions often fails to lead prospects to our clients' digital content. To address this, we designed 'Organized Card' as a DX solution that enhances brand value by reimagining the entire gesture and first impression of in-person communication.

What is 'Organized Card'? 3 Key Features

A service that allows instant access to pre-set URLs by simply tapping an NFC-enabled smartphone against the card or tag.

1. No dedicated app required: A seamless, smart experience using secure NFC technology familiar from services like Suica. Neither the sender nor recipient needs to install an app. Simply tap the top of the smartphone to share information. No charging required, and the card can be used semi-permanently.

2. Maximize the value of existing assets (websites, PDF catalogs): There's no need to build a new system from scratch. 'Organized Card' acts as a 'hub' that consolidates URLs to your existing website, introduction videos, LINE Official Account, and PDF catalogs. Since links can be updated remotely via the cloud, there's no need to reprint cards when job titles or campaigns change.

3. Full custom design with 'DIANT Quality'—no template dependency: Unlike other digital business card services that rely on rigid templates, we create fully customized designs based on your company's Visual Identity (VI). Our professional designers ensure a unified brand experience, from the card's surface design to the post-tap profile page.

Three Usage Styles to Address Specific Challenges

Style 01: Digital Business Card (Information Exchange & Self-Introduction) Present your card to a new contact to instantly display a profile page with your photo, career history, achievements, and social media links. Make a powerful first impression that conveys your personality and company appeal—something paper cards cannot achieve.

Style 02: Digital Catalog (Operational Efficiency & Sales Support) Instead of carrying heavy brochures, tap the card to instantly show the latest digital catalog (PDF or e-book format) during sales visits. Always present up-to-date information, eliminating printing costs, stockout risks, and the burden of carrying physical materials.

Style 03: Stationary NFC Items (In-Store Promotion & Customer Acquisition) Place NFC-embedded POP displays or plaques—designed to blend with your store's interior—at the register or on tables in restaurants and salons. Customers can tap their own smartphones to seamlessly follow your LINE Official Account or be directed to a Google Maps review page, dramatically increasing conversion rates.

Three Pricing Plans to Fit Purpose and Budget

We offer three plans to suit different needs and scales. To support company-wide adoption, the cost for additional cards (from the second card onward) is significantly reduced.

Light Plan: ¥16,800 Ideal for basic digital business card use or directing to existing URLs (company website, social media, etc.).

Standard Plan: ¥25,300 The standard plan includes the creation of a mobile-optimized 'dedicated profile web page.'

Premium Plan: Custom Quote Offers flexible customization, including digital catalog functionality and integration with proprietary systems.

[Additional Cards (Reprints)]: ¥4,500 per card *Applies when using the same design format as the initial order. Enables cost-effective company-wide deployment.

Future Outlook

DIANT Co., Ltd. aims to create a society where information 'is conveyed,' possibilities 'expand,' people 'connect,' and hearts 'thrive' through 'solution design.' Moving forward, we will integrate 'Organized Card' with our companion branding service 'Tsumugi' to support local businesses and stores in their digital transformation and branding efforts, empowering them to powerfully communicate their 'flag of value' in face-to-face interactions.

Company Overview

Company Name: DIANT Co., Ltd.

Representative: CEO Daisuke Miyake

Headquarters: Shiraku Building 2F, 1121 Kōno, Koga City, Ibaraki Prefecture

Business Activities:

- Branding Design (including the companion branding service 'Tsumugi') - Promotion Design (website creation, business tools, signage production, etc.) - Company Design (organizational development support)

Website: https://diant.co.jp/

[Inquiries] DIANT Co., Ltd. Contact: [Name] TEL: 0280-33-3634 (Reception hours: Mon-Fri 10:00–17:00) Email: info@diant.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: Organized Card / Tsumugi