Haircare brand 'ikue' releases new web commercial featuring dance group Avantgardey

DEAR-LOGUE COSMETICS (Headquarters: Shibuya-ku, Tokyo) has launched a new web commercial for its 'ikue shampoo & treatment' brand, featuring the dance group Avantgardey, starting June 10, 2026.

'ikue' was developed with the concept of a 'salon shampoo you can keep using.' It solves the common dilemma between expensive, high-quality salon products and drugstore products that are difficult to choose from, by balancing premium ingredients with an accessible price point. The project achieved 6,646% of its funding goal on the crowdfunding platform CAMPFIRE, ranking first overall.

The web commercial features an original song inspired by the brand's gentle nature and its 'moist and silky' results, paired with high-difficulty synchronized choreography by Avantgardey. The visuals showcase their signature precisely aligned formations.