[Beard Papa] "Choco Mint Shoe" Sales Area Expanded Due to Popular Demand! Responding to "Choco Mint Party" Fans, 7 More Stores Added from June 15th, Now Available at 14 Stores Nationwide

DAY TO LIFE Co., Ltd. (Headquarters: Kita-ku, Osaka; President: Kenkichi Sugiuchi), which operates the cream puff specialty store Beard Papa, will expand the sales locations for its "Choco Mint Shoe" from the initial 7 stores to 14 stores starting Monday, June 15, 2026.

The "Choco Mint Shoe" was a "phantom cream puff" test-sold at some stores in 2013. In response to the recent boom in the choco mint market, it has been newly developed to align with current trends. It features a crispy chocolate dough coated in chocolate, topped with mint-flavored shaved chocolate, and filled with refreshing mint cream containing chocolate chips. Since its launch on Monday, June 1, 2026, at 7 stores, we have received numerous requests from "Choco Mint Party" fans in areas where it was not sold, saying, "We want it sold in our town too." In response to these voices, we have urgently increased our procurement of ingredients and strengthened our production system, resulting in this sales area expansion.

Please enjoy Beard Papa's most "refreshing" cream puff, the "Choco Mint Shoe," on this occasion.

▽beard papa Official Website ( https://www.beardpapa.jp/ )▽

■ Popular Limited-Store "Choco Mint Shoe" Now Available

Calling all Choco Mint fans! Beard Papa's most "refreshing" cream puff ever

Product Name: Choco Mint Shoe

Price: 320 yen (tax included)

Sales Period: Scheduled from Monday, June 1, 2026, to Tuesday, June 30, 2026

Sales Locations: Limited to 14 Beard Papa stores

【Stores Added from Monday, June 15th】

・Beard Papa APiA Sapporo Store (Hokkaido)

・Beard Papa JR Sendai Station Store (Miyagi Prefecture)

・Beard Papa Omiya West Exit Store (Saitama Prefecture)

・Beard Papa Atre Shin-Urayasu Store (Chiba Prefecture)

・Beard Papa Higashi-Kanagawa Station Store (Kanagawa Prefecture)

・Beard Papa Mito Excel Store (Ibaraki Prefecture)

・Beard Papa Hankyu Nishinomiya-Kitaguchi Store (Hyogo Prefecture)

【Stores Where It Is Currently Popular】

・Beard Papa Wing Shimbashi Store (Tokyo)

・Beard Papa Yodobashi Akiba Store (Tokyo)

・Beard Papa Ikebukuro West Exit Store (Tokyo)

・Beard Papa Nagoya Chikagai Sunroad Store (Aichi Prefecture)

・Beard Papa Nagoya Central Park Store (Aichi Prefecture)

・Beard Papa Whity Umeda Store (Osaka Prefecture)

・Beard Papa Aeon Mall Shijonawate Store (Osaka Prefecture)

*Photos are for illustrative purposes.

*Sales period and items may vary by store, and some stores may not carry the product.

*For in-store dining at some locations, the tax rate will be 10%, and the selling price will differ.

*Selling prices may differ for some stores and for delivery.

*Please forgive us if the product is sold out.

*The black specks in the cream are vanilla beans or chocolate chips.

*Currently, there are no plans to sell the "Choco Mint Shoe" at other stores.

*With this sales expansion, the "June Limited Lemon Cake Shoe" will end sales on Sunday, June 14th, at the newly added stores (APiA Sapporo Store, JR Sendai Station Store, Omiya West Exit Store, Atre Shin-Urayasu Store, Higashi-Kanagawa Station Store, Mito Excel Store, Hankyu Nishinomiya-Kitaguchi Store).

■ About Beard Papa

"Always Freshly Made, Freshly Baked"

Beard Papa is a cream puff specialty store where products are handmade in-store. The puff pastry is constantly baked in the oven, and the cream is made fresh daily to maintain its freshness. The crisp texture the moment it enters your mouth, the smooth and creamy feel. And the happiest smiles of those who eat it. We are committed to delivering such "happiness of deliciousness" through our dedication to ingredients and methods.

https://www.beardpapa.jp/

■ About DAY TO LIFE Co., Ltd.

We develop a range of sweet brands, including our flagship cream puff specialty store "Beard Papa." With the vision of "From sweets to 'Living Better' for the world," we are a group of professionals who continuously challenge ourselves to deliver new value and excitement to everyone we interact with.

Company Name: DAY TO LIFE Co., Ltd. (Previous Company Name: Mugiho Co., Ltd.)

Representative: Kenkichi Sugiuchi, President

Number of Employees: 225 full-time employees, 2,658 part-time employees, 485 group full-time employees (as of February 2026)

Location: AS Building 2F, 3-13-20 Nishi-Tenma, Kita-ku, Osaka 530-0047

TEL: 06-6361-7000

URL: https://daytolife.co.jp

[Business Activities]

Restaurant management / Recruitment and guidance of franchisees for restaurant chains / Manufacturing and sales of confectionery