Global Daily Strengthens Pharmaceutical and Cosmetics Marketing for Greater China, Signs Advisory Contract with Expert Cheng Spencer
Global Daily has signed an advisory contract with Cheng Spencer, a leading expert in Japanese pharmaceuticals and cosmetics, to enhance promotion strategies for the Greater China market. By incorporating expert supervision, the company enables clients to execute precise, compliance-oriented marketing solutions in a highly regulated industry.
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- 📰 Published: May 26, 2026 at 21:50
- 🔍 Collected: May 26, 2026 at 13:31
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Global Daily (Headquarters: Taito-ku, Tokyo; President: Ryoji Arai), a company specializing in inbound marketing and promotion, has signed an advisory contract with Cheng Spencer, a Taiwan-born authority on Japanese pharmaceuticals and cosmetics. The collaboration began in May 2026.
The Challenges of 'Yakusho' (Pharmaceutical/Cosmetics) Promotion
Demand for Japanese pharmaceuticals and cosmetics remains high among tourists visiting Japan and foreign residents. However, marketing these products requires deep expertise due to Japan's Pharmaceutical and Medical Device Act and the complex regulatory environments in target markets.
By bringing on Cheng Spencer, who possesses deep knowledge of both Japanese products and local regulatory frameworks, Global Daily is now able to provide clients with higher-precision, compliance-adherent promotional solutions for the highly sought-after Greater China market.
Specific Initiatives
The company is integrating expert supervision, advice, and recommendations from Cheng into its marketing solutions for pharmaceutical and cosmetics clients. Each project is tailored to the specific challenges, product characteristics, and target markets of individual companies.
- Production of product websites (LP) and original columns for healthcare manufacturers targeting Taiwanese visitors, leveraging Cheng’s knowledge in Japanese beauty and health.
- Inclusion of expert recommendations and commentary from Cheng in pharmaceutical promotions to boost cognition and understanding among Taiwanese visitors.
- Execution of special features on the company's media platform, 'JAPANKURU,' providing product introductions and columns aligned with Taiwanese market needs to build a purchase funnel before visitors arrive in Japan.
Profile: Cheng Spencer
Name: Cheng Spencer (Cheng Spencer)
Title: Japanese Pharmaceutical/Cosmetic Researcher / Japanese-Chinese Translator
Origin: Tainan, Taiwan
Background: Began field research on Japanese OTC pharmaceutical companies in 2011 and started writing the following year. Has authored over 18 books including the 'Japan Tour,' 'Japan Family Medicine,' and 'Japan Drugstore Beauty Research' series. Extensive experience in supervision and consulting for domestic pharmaceutical manufacturers and major drugstore chains, as well as collaboration with Japanese local governments such as Nara and Niimi (Okayama).
The Challenges of 'Yakusho' (Pharmaceutical/Cosmetics) Promotion
Demand for Japanese pharmaceuticals and cosmetics remains high among tourists visiting Japan and foreign residents. However, marketing these products requires deep expertise due to Japan's Pharmaceutical and Medical Device Act and the complex regulatory environments in target markets.
By bringing on Cheng Spencer, who possesses deep knowledge of both Japanese products and local regulatory frameworks, Global Daily is now able to provide clients with higher-precision, compliance-adherent promotional solutions for the highly sought-after Greater China market.
Specific Initiatives
The company is integrating expert supervision, advice, and recommendations from Cheng into its marketing solutions for pharmaceutical and cosmetics clients. Each project is tailored to the specific challenges, product characteristics, and target markets of individual companies.
- Production of product websites (LP) and original columns for healthcare manufacturers targeting Taiwanese visitors, leveraging Cheng’s knowledge in Japanese beauty and health.
- Inclusion of expert recommendations and commentary from Cheng in pharmaceutical promotions to boost cognition and understanding among Taiwanese visitors.
- Execution of special features on the company's media platform, 'JAPANKURU,' providing product introductions and columns aligned with Taiwanese market needs to build a purchase funnel before visitors arrive in Japan.
Profile: Cheng Spencer
Name: Cheng Spencer (Cheng Spencer)
Title: Japanese Pharmaceutical/Cosmetic Researcher / Japanese-Chinese Translator
Origin: Tainan, Taiwan
Background: Began field research on Japanese OTC pharmaceutical companies in 2011 and started writing the following year. Has authored over 18 books including the 'Japan Tour,' 'Japan Family Medicine,' and 'Japan Drugstore Beauty Research' series. Extensive experience in supervision and consulting for domestic pharmaceutical manufacturers and major drugstore chains, as well as collaboration with Japanese local governments such as Nara and Niimi (Okayama).
FAQ
グローバル・デイリーが鄭世彬氏とアドバイザリー契約を結んだ理由は？
訪日・在日外国人による日本の医薬品や化粧品への需要に対し、日本の薬機法および対象各国の法規制を遵守した高度なプロモーション・ソリューションを提供するためです。
鄭世彬（チェン・スペンサー）氏の主な経歴は？
台湾出身の日本薬粧研究家・翻訳家であり、2011年から日本のOTC医薬品メーカーへの取材・執筆活動を開始。18冊以上の著書を持ち、自治体や大手ドラッグストアチェーンの監修・コンサルティング実績も豊富です。
提供されるマーケティング・ソリューションの具体例は？
商品サイト（LP）制作、オリジナルコラムの制作、メディア「JAPANKURU」での特設企画、専門的見地からの商品推薦コメントの組み込みなどがあります。
株式会社グローバル・デイリーはどのような企業ですか？
2009年創業のDACグループ傘下の広告会社で、インバウンドマーケティングやPR、メディア「JAPANKURU」「korekoko」の運営を手がけています。
中華圏マーケティングにおける薬粧プロモーションの課題は？
日本の医薬品・化粧品には日本の薬機法と現地の薬事関連法規が複雑に絡むため、コンプライアンスを維持しながら効果的に認知・購買を促進する高い専門性が求められる点です。