90% Brand Awareness, 153 Billion Yen Market: How to 'IP-ize' Short Dramas to Generate Fans and Revenue? -- Case Study with TV TOKYO's Joint IP to be Presented at 'Marketing LEADERS 100'

CREAVE Inc. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Mana Nakamura; hereinafter CREAVE), which solves marketing challenges for companies through co-creation with creators, will be a speaker at the marketing conference 'Marketing LEADERS 100 ~Discard Common Sense and Achieve Accelerated Breakthroughs~' (July 28-31, 2026 / Online) hosted by TWOSTONE AIvita Inc. (TWOSTONE&Sons Group).

In the session on July 31 (Fri), Mana Nakamura, President and CEO of CREAVE, will explain IP strategies centered on short dramas, focusing on the joint IP creation project "Kore ja Aritari Sugiru." (This is Too Ordinary.) which she is promoting with a producer from TV TOKYO.

Session Overview

Date and Time: July 31, 2026 (Fri) 15:45 - 16:25

Theme: "The Era of IP Born from Short Dramas!? Fan Engagement and Monetization Methods Through Short Drama-Based IP"

Speakers:

Mina Kase, Producer, TV TOKYO Corporation

Mana Nakamura, President and CEO, CREAVE Inc. (Executive Officer, GAIAX Inc.)

Format: Online (Free participation / Entry and exit at your leisure)

Session Details

This session will provide an in-depth explanation of the short drama IP "Kore ja Aritari Sugiru.," jointly operated by CREAVE Inc. and TV TOKYO Corporation, covering its origin story, success factors, and future developments. The session will reveal the secrets behind this short drama IP, which has achieved over 1 billion total views and amassed over 450,000 total SNS followers.

You will be able to take away the following insights, so please register:

Methods for developing short dramas as IP (about CREAVE's proprietary VSD method)

The process of short dramas growing into IP

The potential for expansion of short dramas that have become IP

How to utilize IP-ized short dramas for marketing strategies

Recommended for:

Those interested in short drama initiatives

Those who want to utilize short dramas as their company's IP

Those who want to leverage IP-ized short dramas in their marketing strategies

Register for the Seminar

Conference Overview

Name: Marketing LEADERS 100 ~Discard Common Sense and Achieve Accelerated Breakthroughs~

Dates: July 28 (Tue) - July 31 (Fri), 2026, 10:00 - 18:00

Format: Online (Free participation / Entry and exit at your leisure)

Speakers: 100 speakers in total

Organizer: TWOSTONE AIvita Inc. (TWOSTONE&Sons Group)

Registration:

https://expertpartners.jp/marketing/seminar/260728-31//?aivita_conference=creave

About "Kore ja Aritari Sugiru."

Overview

A short drama account set in a fictional private high school, depicting a slice of high school students' youth in a natural style. While achieving high playback counts as "relatable" and "heart-fluttering" short content, the relationships and characters of the students have been loved by viewers through daily updates. The account achieved approximately 450,000 total followers within 6 months of its TikTok launch!

Account Information:

・TikTok: https://www.tiktok.com/@koresugi_

・Instagram: https://www.instagram.com/KORESUGI_/

・YouTube: https://www.youtube.com/channel/UCpXpoITHd6VlYmL_cfLa7CQ

Account Features

1 Serialized Short Dramas

Unlike typical short drama accounts where each video is an independent, standalone piece of content, this account creates episodes within a fixed cast and consistent worldview, realizing a "want to see the next episode" and "want to follow along" progression, much like a serialized manga.

2 One-Shot, Natural Direction that Makes Characters Feel Approachable

With minimal editing and sound effects, the natural, one-shot direction emphasizes realism. This composition makes characters feel more relatable and allows for deeper immersion.

3 High-Frequency Engagement Accelerates Attachment Formation

1-2 posts are made daily. By gradually advancing character relationships and storylines within these posts, viewers develop an attachment to the characters and the world.

Account Strengths and Achievements

1 Strong in Achieving Organic Reach / Impressions!

Average TikTok views: 623,000 / Average Instagram views: 800,000. The content resonates with a wide range of generations through elements that anyone can relate to, such as "I want to have this kind of youth!" and "I want to go back to my school days!"

2 Numerous Highly Engaged Fans Who Watch and Comment Daily!

Engagement rate of 4.6% (※Average EG rate for accounts of similar size is 0.5-1%). The audience enjoys following the changes in relationships, recognizing characters by their role names rather than the actors' names.

About CREAVE Inc.

CREAVE is a professional group specializing in SNS marketing and creative support, with the mission of "Creating a world where warm connections can be felt." We provide "essential SNS marketing support" through co-creation with 350,000 creators. We have supported over 300 companies cumulatively. We have a wide range of support experience, primarily for companies with toC products in cosmetics, food, interiors, and home appliances.

※Cumulative registered creators on Snapmart (as of October 2024)

※For details on our services, please visit our website below.

URL: https://creave.co.jp/service/