Notion Usage Survey Report - Conducted on 2,120 People Nationwide
Circle Inc. announced the results of a Notion usage survey conducted on 2,120 people nationwide, revealing that approximately 60% of users use it daily, and 74.2% of non-users expressed a desire to use it. High utilization frequency and interest were particularly prominent in the Yokohama region, alongside strong willingness to participate in communities.
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- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
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Circle Inc., a marketing support company (Headquarters: Yokohama, Kanagawa Prefecture; Representative Director: Morihiro Okima), has released the results of a Notion usage survey conducted on 2,120 people nationwide.
The survey clarified user realities, including Notion's usage frequency, awareness channels, use cases, and barriers for non-users. Based on these results, the company will promote support for Notion's corporate adoption and utilization.
### Yokohama vs. Nationwide: Yokohama Notion Users Show Outstanding Utilization Density
- Yokohama's 'daily use' at 59.2% surpasses the nationwide figure (41.9%)
When asked about Notion usage frequency, 'daily use' reached 59.2% among Yokohama residents (n=142), exceeding the nationwide figure (n=74) of 41.9% by over 17 percentage points.
In Yokohama, combining 'daily' and 'several times a week,' 96.5% of users utilize Notion with high frequency, at least once a week, indicating its deep entrenchment as a daily tool.
- Non-users in Yokohama 'definitely want to use' Notion at 42.1%, approximately double the nationwide figure (21.0%)
Among those who know Notion but do not use it, when asked about future intentions, the percentage who responded 'definitely want to try using it' was 42.1% in Yokohama (n=114) and 21.0% nationwide (n=219), meaning Yokohama's rate was approximately double the national average.
Including those who are 'interested but not yet sure,' 92.1% in Yokohama showed a positive attitude, suggesting a large number of untapped potential users still exist in Yokohama.
- Community participation intention: Yokohama 76.1% 'definitely want to participate' (nationwide 51.4%)
Regarding intentions to participate in regional communities, 76.1% of Notion users in Yokohama responded 'definitely want to participate.' Including those who are 'interested,' this figure reached 97.2%, indicating an almost unanimous positive attitude.
Even among nationwide users, 51.4% 'definitely want to participate,' and including those who are 'interested,' the figure is 79.8%, highlighting a demand for communities regardless of region.
- 'Personal life management' is the most common use case (Yokohama 69.7%, Nationwide 71.6%)
Among Notion users' use cases (multiple responses), 'personal life management' (e.g., memos, diaries, tasks, lifelogs) was the top choice for both Yokohama (69.7%) and nationwide (71.6%).
Team use for work was higher nationwide at 35.1% compared to Yokohama's 23.9%, indicating a higher proportion of individual use in Yokohama. 'Records of learning and qualification study' (Yokohama 57.0%, nationwide 62.2%) was also common, showing its widespread use as a personal knowledge and productivity management tool.
Conversely, 'team use for work' was higher nationwide at 35.1% compared to Yokohama's 23.9%, indicating a higher proportion of individual use in Yokohama.
- The biggest barrier for non-users is 'cannot envision how to use it' (39.3% nationwide)
Among the top reasons (multiple responses) for knowing Notion but not using it, Yokohama's responses were: 'already using other sufficient tools' (29.8%), 'cannot envision what it can be used for' (27.2%), and 'too much freedom, not confident to master it' (26.3%).
Nationwide, 'cannot envision what it can be used for' was the most common at 39.3%, indicating that providing use cases and concrete usage methods is key to promoting wider adoption.
- Notion's awareness channels: SNS is most common for users (40.7%), YouTube/blogs for non-users (24.9%)
Among Notion users (n=216), the most common trigger for learning about the tool (multiple responses) was 'SNS (X, Instagram, TikTok, etc.)' at 40.7%, followed by 'YouTube and blogs' at 29.6%, indicating that digital content is the primary channel for awareness.
On the other hand, among non-users (n=333), 'YouTube and blogs' accounted for 24.9%, 'referrals from friends/acquaintances' 22.2%, and 'media articles/news' 18.6% were among the top, confirming that non-users are aware through a more diverse range of channels beyond SNS compared to users.
Word-of-mouth, human networks, and media exposure are thought to play a crucial role in capturing potential users.
- Top desired events are 'template sharing' and 'use cases'
When asked about desired content and event types (multiple responses) for the future, Notion users in Yokohama ranked 'template introduction/sharing' (53.2%), 'use cases for work and study' (46.8%), and 'beginner's guide' (42.6%) as top priorities.
For non-users, 'template introduction/sharing' (36.9%) and 'use cases' (34.8%) were also among the top needs.
The survey clarified user realities, including Notion's usage frequency, awareness channels, use cases, and barriers for non-users. Based on these results, the company will promote support for Notion's corporate adoption and utilization.
### Yokohama vs. Nationwide: Yokohama Notion Users Show Outstanding Utilization Density
- Yokohama's 'daily use' at 59.2% surpasses the nationwide figure (41.9%)
When asked about Notion usage frequency, 'daily use' reached 59.2% among Yokohama residents (n=142), exceeding the nationwide figure (n=74) of 41.9% by over 17 percentage points.
In Yokohama, combining 'daily' and 'several times a week,' 96.5% of users utilize Notion with high frequency, at least once a week, indicating its deep entrenchment as a daily tool.
- Non-users in Yokohama 'definitely want to use' Notion at 42.1%, approximately double the nationwide figure (21.0%)
Among those who know Notion but do not use it, when asked about future intentions, the percentage who responded 'definitely want to try using it' was 42.1% in Yokohama (n=114) and 21.0% nationwide (n=219), meaning Yokohama's rate was approximately double the national average.
Including those who are 'interested but not yet sure,' 92.1% in Yokohama showed a positive attitude, suggesting a large number of untapped potential users still exist in Yokohama.
- Community participation intention: Yokohama 76.1% 'definitely want to participate' (nationwide 51.4%)
Regarding intentions to participate in regional communities, 76.1% of Notion users in Yokohama responded 'definitely want to participate.' Including those who are 'interested,' this figure reached 97.2%, indicating an almost unanimous positive attitude.
Even among nationwide users, 51.4% 'definitely want to participate,' and including those who are 'interested,' the figure is 79.8%, highlighting a demand for communities regardless of region.
- 'Personal life management' is the most common use case (Yokohama 69.7%, Nationwide 71.6%)
Among Notion users' use cases (multiple responses), 'personal life management' (e.g., memos, diaries, tasks, lifelogs) was the top choice for both Yokohama (69.7%) and nationwide (71.6%).
Team use for work was higher nationwide at 35.1% compared to Yokohama's 23.9%, indicating a higher proportion of individual use in Yokohama. 'Records of learning and qualification study' (Yokohama 57.0%, nationwide 62.2%) was also common, showing its widespread use as a personal knowledge and productivity management tool.
Conversely, 'team use for work' was higher nationwide at 35.1% compared to Yokohama's 23.9%, indicating a higher proportion of individual use in Yokohama.
- The biggest barrier for non-users is 'cannot envision how to use it' (39.3% nationwide)
Among the top reasons (multiple responses) for knowing Notion but not using it, Yokohama's responses were: 'already using other sufficient tools' (29.8%), 'cannot envision what it can be used for' (27.2%), and 'too much freedom, not confident to master it' (26.3%).
Nationwide, 'cannot envision what it can be used for' was the most common at 39.3%, indicating that providing use cases and concrete usage methods is key to promoting wider adoption.
- Notion's awareness channels: SNS is most common for users (40.7%), YouTube/blogs for non-users (24.9%)
Among Notion users (n=216), the most common trigger for learning about the tool (multiple responses) was 'SNS (X, Instagram, TikTok, etc.)' at 40.7%, followed by 'YouTube and blogs' at 29.6%, indicating that digital content is the primary channel for awareness.
On the other hand, among non-users (n=333), 'YouTube and blogs' accounted for 24.9%, 'referrals from friends/acquaintances' 22.2%, and 'media articles/news' 18.6% were among the top, confirming that non-users are aware through a more diverse range of channels beyond SNS compared to users.
Word-of-mouth, human networks, and media exposure are thought to play a crucial role in capturing potential users.
- Top desired events are 'template sharing' and 'use cases'
When asked about desired content and event types (multiple responses) for the future, Notion users in Yokohama ranked 'template introduction/sharing' (53.2%), 'use cases for work and study' (46.8%), and 'beginner's guide' (42.6%) as top priorities.
For non-users, 'template introduction/sharing' (36.9%) and 'use cases' (34.8%) were also among the top needs.