Professional Esports Team 'VARREL' Launches 'VARREL World Challenge Support Campaign'

CELLORB Inc. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director: Hitoshi Sakuma), which operates esports businesses, announces that its professional esports team "VARREL" will launch a new card enrollment campaign, "Amex×VARREL World Challenge Support Campaign," in collaboration with American Express. ■ Amex×VARREL World Challenge Support Campaign We want to support VARREL, which is welcoming new members and aiming for further growth, together with our fans. With this in mind, VARREL and American Express are launching the "Amex×VARREL World Challenge Support Campaign" today, May 1, 2026. By enrolling in eligible cards, fans will receive exclusive member benefits designed to make their thoughts and support reach the players more directly and empower them. 【Eligible Cards】 Platinum Card® American Express® Gold Preferred Card 【Main Exclusive Member Benefits】 Limited edition! New member autographed uniform Exclusive invitation to a special session held on the same day as a team event Invitation to the 2026 VARREL after-party Period: From Friday, May 1, 2026 Details: Please visit the special campaign website below for more information. 【Amex×VARREL "World Challenge Support Campaign" Special Website】 https://www.americanexpress.com/ja-jp/credit-cards/varrel/?cpid=100628525 We are honored to have American Express, a global brand, sponsor us. This initiative will be strong support for our world championship challenge. We will prove the strength of Japanese esports to the world to meet the expectations of our fans. ■ About American Express www.americanexpress.jp American Express is a global service brand founded in 1850 in New York, USA. It provides products and experiences that support a premium lifestyle for individual customers and offers benefits and services that promote management efficiency and business growth for corporate customers. In Japan, it began operations by opening a branch in Yokohama in 1917 (Taisho 6). Today, through its unique merchant network and travel service centers spanning over 200 countries and regions worldwide, it provides the world's best customer experience, centered on trust, security, and service. Furthermore, American Express cards, through a partnership with JCB, have expanded their usability beyond traditional hotels and restaurants to daily life stores such as public utilities, supermarkets, and drugstores, and touch payment-enabled public transportation is also expanding nationwide in Japan. ■ About VARREL VARREL is a professional esports team operated by CELLORB Inc. It boasts numerous top players, including world champions, and continues to fight to become the best in the world. Advocating "ALL VARREL," where all supporters of VARREL—including the team, fans, and sponsors—unite, the team aims to connect people and cultures through gaming, spread its enjoyment and appeal, and continuously create excitement and emotion, thereby developing esports into a sustainable culture. ■ Overview of CELLORB Inc. Headquarters: Wizard Building 402, 1-4-3 Asama-cho, Nishi-ku, Yokohama City, Kanagawa Prefecture Representative: Hitoshi Sakuma, Representative Director Business: Esports business Official Website: https://cellorb.jp