Esports Company CELLORB Challenges the World with New Structure: Announces New Mission and Management Team
Esports company CELLORB has established a new mission, "Connect the World through Play," and will transition to a new management structure on May 1st to accelerate global expansion. Hitoshi Sakuma will become Representative Director CEO, and Fusuke Toyoda will become Representative Director CESO, leading the company under a co-representative system.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 17:00
- 🔍 Collected: April 27, 2026 at 08:31
- 🤖 AI Analyzed: April 27, 2026 at 10:05 (1h 33m after Collected)
CELLORB Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director and President: Fumio Suzuki; hereinafter "CELLORB"), which operates esports-related businesses, announces the establishment of a new mission, "Connect the World through Play," and a transition to a new management structure effective May 1st.
■ About the New Mission
Connect the World through Play
The global gaming population is 3.7 billion people (*).
Games transcend national borders, generations, and diverse human characteristics and cultural backgrounds, allowing anyone to actively enjoy them and create rich human connections.
Through esports and game-related events, content, and communities, we create new connections from "shared enjoyable experiences" that overcome differences such as nationality, language, generation, culture, and characteristics.
We believe that as society becomes more efficient through AI, the value of experiences where people connect and different worlds intersect through shared emotions will become even greater.
We believe in that power and will continue to grow esports and the surrounding game entertainment as a core industry in Japan globally, creating new connections.
* DFC Intelligence "Global Video Game Consumer: Market Overview"
■ About the New Management Structure
To achieve the new mission, and especially to accelerate global expansion, we will implement changes to our management structure effective May 1, 2026.
Name | Former Position | New Position
---|---|---
Hitoshi Sakuma | Director COO | Representative Director CEO (Chief Executive Officer)
Fusuke Toyoda | Director Vice President | Representative Director CESO (Chief ESports Officer)
Fumio Suzuki | Representative Director and President | Chairman of the Board
CELLORB's new mission is "Connect the World through Play."
To achieve this, we will change to an optimal management structure that brings together Sakuma's business and technology experience, Toyoda's passion for the competitive scene and education business, and Suzuki's love and trust in the esports industry.
As a co-representative system with Sakuma and Toyoda, Sakuma will be the chief officer for business and corporate affairs, and Toyoda will be the chief officer for esports and the competitive scene.
There will be no change in the roles of Directors Hajime Taniguchi (player name: Tokido), Hironari Nishimura, and Noriaki Sakamoto.
■ Profile of Hitoshi Sakuma, Representative Director CEO
Graduated from the Department of Mathematics, Graduate School of Science, Kyoto University. From 2007, engaged in investment banking at UBS Securities. From 2013, engaged in product development for "democratization of economic information" and corporate management at Uzabase, Inc. Served as Representative Director Co-CEO from 2020 to 2024. Appointed Director COO of CELLORB in 2025.
■ Profile of Fusuke Toyoda, Representative Director CESO
Founded TOPANGA in 2011 with the aim of creating jobs for professional gamers. Received the Konju Hosho (Blue Ribbon Medal) for support activities to the Japanese Red Cross Society through the TOPANGA Charity Cup. Merged with VARREL in 2024 and was appointed Director Vice President of CELLORB. Engaged in the development of the fighting game community through tournaments such as TOPANGA CHAMPIONSHIP and interaction events between fans and players.
■ About CELLORB Co., Ltd.
Company Name: CELLORB Co., Ltd.
Head Office: Wizard Building 402, 1-4-3 Asama-cho, Nishi-ku, Yokohama City, Kanagawa Prefecture
Representative: Fumio Suzuki, Representative Director and President
Business: Esports business
Official Website: https://cellorb.jp
■ About the New Mission
Connect the World through Play
The global gaming population is 3.7 billion people (*).
Games transcend national borders, generations, and diverse human characteristics and cultural backgrounds, allowing anyone to actively enjoy them and create rich human connections.
Through esports and game-related events, content, and communities, we create new connections from "shared enjoyable experiences" that overcome differences such as nationality, language, generation, culture, and characteristics.
We believe that as society becomes more efficient through AI, the value of experiences where people connect and different worlds intersect through shared emotions will become even greater.
We believe in that power and will continue to grow esports and the surrounding game entertainment as a core industry in Japan globally, creating new connections.
* DFC Intelligence "Global Video Game Consumer: Market Overview"
■ About the New Management Structure
To achieve the new mission, and especially to accelerate global expansion, we will implement changes to our management structure effective May 1, 2026.
Name | Former Position | New Position
---|---|---
Hitoshi Sakuma | Director COO | Representative Director CEO (Chief Executive Officer)
Fusuke Toyoda | Director Vice President | Representative Director CESO (Chief ESports Officer)
Fumio Suzuki | Representative Director and President | Chairman of the Board
CELLORB's new mission is "Connect the World through Play."
To achieve this, we will change to an optimal management structure that brings together Sakuma's business and technology experience, Toyoda's passion for the competitive scene and education business, and Suzuki's love and trust in the esports industry.
As a co-representative system with Sakuma and Toyoda, Sakuma will be the chief officer for business and corporate affairs, and Toyoda will be the chief officer for esports and the competitive scene.
There will be no change in the roles of Directors Hajime Taniguchi (player name: Tokido), Hironari Nishimura, and Noriaki Sakamoto.
■ Profile of Hitoshi Sakuma, Representative Director CEO
Graduated from the Department of Mathematics, Graduate School of Science, Kyoto University. From 2007, engaged in investment banking at UBS Securities. From 2013, engaged in product development for "democratization of economic information" and corporate management at Uzabase, Inc. Served as Representative Director Co-CEO from 2020 to 2024. Appointed Director COO of CELLORB in 2025.
■ Profile of Fusuke Toyoda, Representative Director CESO
Founded TOPANGA in 2011 with the aim of creating jobs for professional gamers. Received the Konju Hosho (Blue Ribbon Medal) for support activities to the Japanese Red Cross Society through the TOPANGA Charity Cup. Merged with VARREL in 2024 and was appointed Director Vice President of CELLORB. Engaged in the development of the fighting game community through tournaments such as TOPANGA CHAMPIONSHIP and interaction events between fans and players.
■ About CELLORB Co., Ltd.
Company Name: CELLORB Co., Ltd.
Head Office: Wizard Building 402, 1-4-3 Asama-cho, Nishi-ku, Yokohama City, Kanagawa Prefecture
Representative: Fumio Suzuki, Representative Director and President
Business: Esports business
Official Website: https://cellorb.jp