Niku no Esaka Aeon Town Matsubara to Launch 'Melting WAGYU Steak' on June 1, 2026

Niku no Esaka Aeon Town Matsubara will launch the 'Melting WAGYU Steak' on June 1, 2026, offering an overwhelming value proposition. This new product carries a strong message of fighting against the current inflation—including rising food costs, energy prices, and labor costs—by saying, 'Niku no Esaka will continue to fight with all our might.'

■ What is Niku no Esaka?
Niku no Esaka is a restaurant concept started with the goal of allowing customers to enjoy authentic meat dishes until they are full. By operating a central meat processing facility, they achieve low-cost procurement through bulk purchasing and production. To further enhance the experience, they offer free servings of rice (large and extra-large) and all-you-can-eat specialty kimchi.

■ The Theme: 'Exquisite Melting Sensation in Daily Life'
To make high-quality 'WAGYU' steak accessible for daily consumption, they have realized this extreme price point of 1,000 yen (tax excluded).

■ The Secrets to Low Prices
1. Australian WAGYU: Focused on Australian WAGYU, which is bred from Japanese bloodlines in the rich natural environment of Australia.
2. Supply Route Development: Negotiated extensively with meat wholesalers to secure stable supply at low prices despite global uncertainties.
3. In-House Processing: Their parent company, C-HUNDRED, utilizes its central kitchen to process the meat, eliminating middlemen costs.

■ 'Melting Processing' for the Ultimate Texture
One of their key strengths is the 'Melting Processing' technique. By marinating the meat in a secret sauce and using enzymes to break down fibers, they ensure the beef is incredibly tender. This process applied to high-quality WAGYU delivers an 'exquisite melting sensation.'

■ All-you-can-eat Rice and Specialty Kimchi
When you order the Melting WAGYU Steak, you are guaranteed a satisfying meal for 1,000 yen (tax excluded). *Sliced cabbage is also served occasionally.

■ Event Overview
- Project: Launch of Melting WAGYU Steak
- Venue: Niku no Esaka Aeon Town Matsubara (4-1154 Shindo, Matsubara City, Osaka)
- Launch Date: June 1, 2026
- Price: From 1,000 yen (tax excluded)

■ Other Offerings
They also offer various other dishes including 'Melting Harami Steak,' 'O-toro Beef Steak,' 'Umami Lean Cut Steak,' 'Genkotsu Hamburger Steak,' and 'Meat Shop Croquettes.'