Announcement from former Honest Career Recruit Co., Ltd. dated April 1

Representative Director Yuki Yoshida Former Honest Career Recruit Co., Ltd. (Representative Director: Yuki Yoshida, Headquarters: Roppongi Uni House 426, 4-3-11 Roppongi, Minato-ku, Tokyo) changed its name to "Brand New Co., Ltd." and relocated its office on April 1, 2026. We are also pleased to announce the appointment of new executives on the same date. In addition, we would like to announce that our Representative Director, Yuki Yoshida, has been appointed as a visiting lecturer at Seikei University's Faculty of Business Administration (responsible for the course: Career Management) on the same date. We aim to be a company that constantly takes on new challenges, not only in media buying for advertising agencies but also in branding and recruitment support, and we will strive to further improve our services. 1. About the New Company Name and New Office New Company Name: Brand New Co., Ltd. New Address: Roppongi Uni House 426, 4-3-11 Roppongi, Minato-ku, Tokyo 106-0032 2. Background and Reason for the Company Name Change Our company has been engaged in corporate activities centered on the recruitment business, but we decided to change the company name in order to widely conduct advertising agency business and branding support. The new company name "Brand New" literally means "brand new." We aim to always take on new challenges and address our customers' issues. We will prioritize solving customer issues and aim to become a company that is an indispensable presence, a "Better Half." 3. About the New Executive Akiko Nakashima Built a 14-year career in New York at startups, Creative Agencies, and advertising agencies (Ogilvy, WPP Group). While at Ogilvy, she was mainly responsible for Global Fortune 500 companies such as Philips, IBM, and Nestlé, and was involved in global rebranding, campaigns, and app development. She won approximately 60 major Creative Awards, including Cannes Lions. After returning to Japan, she served as Netflix's first Brand Director and Global CMO at 17LIVE, holding brand and marketing leadership positions at operating companies. She also served as a Managing Director at Accenture, making her a rare marketer with experience in advertising agencies, operating companies, and consulting. Born in Tokyo, graduated from Northeastern University Business School in the US. 4. Background and Role of Visiting Lecturer Appointment An entrepreneur with whom I have a close relationship both personally and professionally introduced me to a former professor at Seikei University. Thanks to this connection, I have been appointed as a visiting lecturer at a historic university. I will strive to impart the basics necessary for students to shine in society, including thinking proactively about their careers and understanding management and numbers, which are essential for students in the Faculty of Business Administration. 5. Profile of Representative Director Yuki Yoshida Yuki Yoshida Joined TV Tokyo in 2018. After 4 years in the Sports Bureau and approximately 3 years in the Sales Bureau, he founded our company. During his time in the TV Tokyo Sales Bureau, he was responsible for approximately 200 companies, accumulating knowledge on optimal CM buying methods and advertising plans that only someone deeply familiar with the TV station's internal workings would know. Leveraging this strength, after becoming independent, he won competitions against major agencies and successively secured orders from major financial companies and publishers. On the other hand, based on his own job hunting experience and job hunting support experience, he also developed a recruitment business. 6. Message from our Representative Director, Yuki Yoshida I have the experience of starting a company from a large organization like TV Tokyo, but throughout my 8 years of working life, I have always faced my career. I felt a sense of powerlessness compared to my father, who also came from the TV industry, and was inspired to start my own company through connections with senior entrepreneurs. Now, one year after becoming independent, I spend my days exploring what kind of manager I want to be through books, articles, and various encounters. I will continue to refine myself and strive to fulfill the important role of teaching students with a future. Furthermore, with advertising agency business sales significantly exceeding initial expectations, I am confident that we can become a unique player in the market by focusing on the synergy between the recruitment business and the advertising agency business as a growth strategy. In particular, I am very pleased that the addition of Ms. Nakashima, who has newly joined as a director, will enable us to professionally support clients from brand strategy to execution. We will sincerely address our customers' issues so that our clients and stakeholders can have a good, "Brand New" impression of our corporate activities. Please look forward to Brand New Co., Ltd., which will be a "Better Half" = "indispensable presence." Company Name: Brand New Co., Ltd. Representative: Representative Director Yuki Yoshida Location: 106-003