[Survey Release] 80% of Companies Want Integrated Management from Website Production to Marketing

We conducted a survey titled "Questionnaire Survey on Production to Marketing Support" targeting our existing clients.

As a result, 80% of the respondent companies answered that they "want comprehensive, integrated management from website production to marketing."

This survey investigated companies' awareness regarding outsourcing partners and management systems for marketing activities, including website production, SNS management, advertising operations, and recruitment PR.

[Survey Results Summary]

80% of companies want integrated management from website production to marketing.

80% of companies answered either "both production and marketing" or "both production and marketing if possible."

This result reveals that companies have a need to consult on not just website production, but also post-launch customer acquisition, recruitment, advertising operations, and SNS utilization as a single package.

[Background: The Fragmentation of Production and Marketing as a Challenge]

In corporate web utilization, tasks are often distributed among multiple external partners such as website production companies, advertising agencies, SNS management companies, and recruitment support companies.

As a result, issues such as the following are likely to arise:

- Weak customer acquisition design after website production
- Insufficient coordination with advertising and SNS
- Disconnect between recruitment pages and recruitment PR
- Difficulty in seeing results for each measure
- Increased management workload for each outsourced partner

This survey has made it clear that, against this background, many companies want integrated management without separating production and marketing.

[Consideration]

These survey results show that companies are seeking support that looks beyond just "making and finishing" a website, encompassing post-launch operation, customer acquisition, and recruitment.

Especially for small and medium-sized enterprises (SMEs), there are many cases where they lack sufficient in-house web or marketing personnel, making it more burdensome to manage production and marketing separately.

Therefore, going forward, a support system that integrates the following and leads to results will be important:

- Website production
- SNS management
- Advertising operations
- Recruitment PR
- MEO (Map Engine Optimization) measures
- Content production

BOTANICO will continue to provide comprehensive support from website production to marketing support, helping companies strengthen their customer acquisition, recruitment, and branding.

[Survey Overview]

- Survey Period: May 1, 2026 - May 31, 2026
- Survey Organization (Conductor): BOTANICO Inc.
- Survey Target: Existing clients of BOTANICO Inc.
- Valid Responses: 20
- Survey Method: Questionnaire survey of existing clients
- Aggregation Method: Calculated as the percentage of respondents who answered "both production and marketing" or "both production and marketing if possible"
- Survey Items: Regarding production to marketing support