BOLLYQUE Inc. Launches Corporate "Team Building Program" Utilizing Indian Dance Fitness

BOLLYQUE Inc. (Headquarters: Tokyo, Representative Director: Chiharu Sakamoto) has launched its corporate team building program, "BOLLYQUE Team Building Program," which utilizes Bollywood dance. This program aims to deepen understanding through experiential learning and improve the workplace environment, focusing on "psychological safety," "respect for diversity," and "activation of team communication" within companies.

Background of Development

Bollywood Dance Fitness

In recent years, with the progress of work style reform, the importance of preventing power harassment and building teams that ensure psychological safety has increased. However, many companies face the challenge of "how to create an inclusive workplace environment." Chiharu Sakamoto, Representative Director of BOLLYQUE, has experienced firsthand through her management experience in global companies that good team building leads to organizational growth and results. It was through this experience that she focused on the community characteristics and the culture of enjoying self-expression inherent in Bollywood dance, leading to the development of this program.

Program Objectives

Program Features

Feature 1: Recognition of Unconscious Bias

This program emphasizes "enjoying and expressing oneself authentically" rather than "dancing correctly." Through the experience of accepting diverse expressions from each individual, without being bound by fixed ideas or preconceptions such as "I'm not suited for dancing" or "That person couldn't possibly dance," it encourages awareness of unconscious bias.

Feature 2: Experiencing Psychological Safety Through Non-Verbal Communication

By moving the body to music, this program fosters flat relationships that transcend roles and positions. Incorporating non-verbal communication deepens mutual understanding from perspectives not typically gained in regular work. It also cultivates an attitude of respecting and accepting the other person's position and the intent behind their words, supporting the creation of a highly psychologically safe team.

Feature 3: Cultivating a Culture of Mutual Praise within the Team

The workshop includes activities where participants express their own and their team members' strengths and charms in words. Through the experience of recognizing and praising each other's good points, the aim is to foster an organizational culture where positive communication arises. Furthermore, it aims to foster an attitude of challenging oneself without excessive fear of failure or external evaluation, supporting the creation of an organizational culture where opinions can be expressed with peace of mind.

Program Before & After

Three Expected Effects

By participants gaining "confidence to speak up," exchanges of opinions within the team are promoted, and psychological safety improves. Furthermore, by fostering an attitude of accepting diverse values, mutual understanding is deepened. Additionally, by creating a positive cycle, team member engagement increases. Through this program, companies are expected to transform into more collaborative and creative environments.

1. Fostering "Individuals Who Can Speak Up" - Increasing the number of people who proactively express opinions in meetings -

By releasing unconscious brakes such as "What if I make a mistake?" or "I don't want to be evaluated," and lowering self-imposed hurdles to challenges, the psychological barriers to speaking up and taking action are reduced. It fosters a mindset that allows individuals to proactively express their own opinions and ideas while enhancing their self-efficacy.

2. Shifting from "Evaluation" to "Understanding" - Creating a team that accepts others -

By fostering an attitude of first trying to understand others, rather than denying or criticizing, it promotes the creation of a team that accepts diverse values. Participants experience the creation of a highly psychologically safe environment where opinions can be exchanged with peace of mind while deepening mutual understanding.

3. Proactively Creating a Positive Cycle - Cultivating a culture of mutual support -

By making "praising," "expressing gratitude," and "supporting" habitual, positive communication arises within the team. As a result, trust and engagement among members increase, leading to the formation of a positive organizational culture that encourages mutual challenges.

Feedback from Adopting Companies & Target Companies

Feedback from participants at a major domestic cosmetics manufacturer

This program has been pilot-tested at a major domestic cosmetics manufacturer and a foreign luxury brand company, and the following feedback has been received from participants:

"I felt I could change my values by valuing self-expression without worrying about my skill level."

"I tend to get caught up in my own work, but I thought it was wonderful to be able to look around and support each other."

Moving forward, the company aims to expand its reach, particularly to companies undergoing organizational reform, teams newly formed, companies with a high proportion of young employees, startups in phases of rapid organizational expansion, and companies working to promote DE&I.

Pricing

Behavioral change is difficult to solidify with a single session, so this program involves repeated learning through three 90-minute workshops. Furthermore, it promotes retention in daily work through the use of review worksheets after each session.

This program is offered as a "Standard Plan" with a basic structure of three workshops. Additionally, a "Trial Plan" allowing for a single introductory session is available for companies considering adoption. Please request materials for details.

Standard Plan: 500,000 yen (excluding tax) - 3 workshops, review worksheets for each session, facilitation of team meetings

Basic Plan: 300,000 yen (excluding tax) - 2 dance workshops and review worksheets

Trial Plan: 100,000 yen (excluding tax) - 1 dance workshop only

* The amounts are minimum prices and assume 6 participants. Additional participants can be accommodated at +15,000 yen / person. There is no limit to the maximum number of participants.

Future Outlook

Under the vision of "Creating a world where everyone can shine authentically through encounters with Indian culture," BOLLYQUE has provided Bollywood dance lessons for individuals. Since its establishment in 2020, it has grown into Japan's largest Bollywood dance school in 6 years and currently offers lessons at three locations in Tokyo.

Moving forward, BOLLYQUE will focus on providing corporate programs, leveraging the expertise in community building through Bollywood dance that it has cultivated. The company aims to contribute to creating an environment where working people can challenge themselves more authentically, thereby revitalizing organizations and society.

Company Overview

Company Name: BOLLYQUE Inc. Representative: Chiharu Sakamoto Business Activities: - Operation of Bollywood Dance & Fitness School - Event Planning and Operation - Choreography and Direction Services - Corporate Team Building Training

Inquiries

BOLLYQUE Inc. Email: info@bollyque.com

Tel: 080-9342-6412 (Representative) Website: