BloomAI, Developer of Drowning Detection AI 'SAFESWIM', Officially Admitted as Supporting Member of Japan Swimming Club Association and Japan Fitness Industry Association

BloomAI Inc., an AI startup headquartered in Fujisawa, Kanagawa Prefecture, with a mission to "eliminate water-related fatalities using AI," has officially been accepted as a supporting member by the Japan Swimming Club Association (JSCA) and the Japan Fitness Industry Association (FIA). BloomAI, provider of the drowning detection AI "SAFESWIM," aims not only to expand its service but also to contribute to the overall development of the swimming and pool industry as an official member of both sectors.

## Overview of Membership

BloomAI Inc. has now been formally recognized as a supporting member by the following two industry organizations:

- Japan Swimming Club Association (JSCA)
- Japan Fitness Industry Association (FIA)

These organizations have long served as core pillars in supporting swimming instruction, pool operations, and fitness facilities across Japan, driving the industry’s healthy development. BloomAI, as a recently established startup, deeply values the honor of being welcomed as part of this established community.

## Background of Membership

The safety and culture surrounding aquatic environments have been cultivated over decades by on-site instructors, facility operators, and industry associations.

While BloomAI brings innovative AI technology, it recognizes itself as a newcomer to this field. Therefore, rather than viewing membership merely as a platform to promote its services, the company sought to join as a contributing member of the industry — to learn from the field, engage with practitioners, and support the sector’s advancement.

The goal of eliminating water-related fatalities cannot be achieved by any single company’s technology alone. Leveraging the practical expertise of its group company, BLUE POWER Inc., which has operated lifeguard and aquatic safety management services in Japan for over 20 years, BloomAI will align its perspective with industry stakeholders and jointly address shared challenges.

## About SAFESWIM

SAFESWIM is an AI-powered drowning detection system that analyzes live camera footage from within pools in real time. It detects individuals who have become motionless in the water or are sinking, issuing immediate alerts to lifeguards on a second-by-second basis.

By adopting proprietary technology from Taiwan-based FortuneAI, SAFESWIM achieves a 99.9% detection accuracy※ even in the challenging visual conditions typical of pool environments. Designed not to replace lifeguards but to augment them, SAFESWIM ensures that human operators retain decision-making authority while AI prevents oversight.

(※The 99.9% detection accuracy is based on verification in a standard indoor 25m x 6-lane pool environment. Performance may vary depending on facility conditions.)

## Post-Membership Goals

With its membership in both associations as a starting point, BloomAI will accelerate initiatives that go beyond simply delivering products, aiming to contribute meaningfully to the industry’s growth.

- Enhanced Information Sharing: Through association publications, workshops, and events, BloomAI will share insights and the latest developments in aquatic safety in ways that benefit on-site operators.
- Deepening Field Dialogue: By listening to the voices of swimming clubs and fitness facilities, BloomAI will accumulate practical knowledge from AI implementation and transform it into shared industry assets.
- Advancing Industry-Driven Initiatives: BloomAI will contribute to long-standing industry challenges — such as advanced safety management, reducing staff burden, and safety education — by combining AI technology with real-world operational expertise.

## CEO Statement

"Aquatic safety cannot be protected by the technology of a single company alone. We are sincerely grateful to be welcomed into the community of professionals who have long supported this industry. We intend to begin by learning from the field, and to use AI as a new set of eyes to support the industry’s progress. We see this membership as the first step in that journey."

— Naoki Nishio, Representative Director, BloomAI Inc.

## Company Overview

BloomAI is an AI startup with the mission of "eliminating water-related fatalities using AI." Its core business is the development and provision of the drowning detection AI "SAFESWIM." By integrating the on-site expertise of its group company, BLUE POWER Inc. — which has managed lifeguard and aquatic safety operations in Japan for over 20 years — with AI image analysis technology from Taiwan’s FortuneAI and network cameras from VIVOTEK, BloomAI supports the creation of a zero-overlook safety management system.

- Company Name: BloomAI Inc.
- Address: Noble Shonan 301, 5-1-21 Tsujido, Fujisawa City, Kanagawa 251-0047, Japan
- Representative: Naoki Nishio, Representative Director
- Founded: September 2025
- Business: Sales of drowning detection AI system "SAFESWIM"
- Service Website: http://safeswim.bloomaijapan.com/